Bynder vs Canto

by Gralio Mar 14, 2025

Bynder and Canto are both digital asset management solutions, but they cater to different needs. Bynder is a powerful tool with advanced features suitable for larger organizations with complex workflows. Canto offers a simpler and more user-friendly experience, ideal for smaller to mid-sized companies looking for easy implementation and efficient asset management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2554 reviews and 60 websites, saving 14 hours, 41 minutes of reading.

Bynder

Website LinkedIn Twitter

Canto

Website LinkedIn Twitter

About

Bynder is a cloud-based digital asset management (DAM) software that helps mid-sized and larger companies organize, manage, and distribute their digital content. It offers tools to streamline workflows, ensure brand consistency, and gain insights into content performance. Key features include AI-powered search, automated workflows, and integrations with other marketing tools. Bynder is used by companies like Spotify and Puma to manage a large volume of assets and streamline their creative processes.

Canto is a digital asset management (DAM) software that helps mid-sized to large companies organize and manage their digital content in one central location. It offers features like AI-powered search to easily find files, streamlined sharing options, and integrations with other tools. Canto aims to improve content management efficiency, collaboration, and overall brand consistency.

Summary

Main difference

Bynder is a more comprehensive DAM solution with advanced features like automated workflows and robust brand portals, making it ideal for larger organizations with complex workflows. Canto offers a simpler, more user-friendly interface with strong search and sharing capabilities, making it a good choice for smaller to mid-sized companies prioritizing ease of use and quick implementation.

Relative strengths of Bynder (compared to Canto)

Stronger workflow automation capabilities for complex processes.
More comprehensive brand portal features for enhanced brand consistency.
Advanced AI-powered search and robust metadata management for easier asset retrieval.

Relative weaknesses of Bynder (compared to Canto)

Can be more complex to learn and implement initially.
Pricing may be higher than Canto, potentially less suitable for budget-conscious smaller businesses.
Limited information available on customer support compared to Canto.

Who should use Bynder VS. Canto

Bynder is a user-friendly DAM platform praised for its intuitive interface, seamless integrations, and robust customization options. Users appreciate the smooth onboarding and helpful customer support. While some find the taxonomy work challenging and smart filter functionalities limited, many find Bynder effective for managing large volumes of assets and ensuring brand consistency.

Canto is a digital asset management (DAM) solution ideal for mid-sized to large businesses seeking to streamline their content workflows. Users praise Canto's intuitive interface, robust search, and helpful portal system for sharing assets. However, some users have noted slow loading times and occasional search inaccuracies. Consider Canto if you need a centralized platform to organize, manage, and share your digital content, especially if you value integrations with tools like Adobe and Canva.

Ideal for mid-sized to large companies needing streamlined digital asset management.
A great fit for marketing, media, e-commerce, and retail businesses.

Best fit for medium-sized businesses (101-1000 employees), but also suitable for larger enterprises.
Suitable for businesses across various industries, including healthcare, finance, e-commerce, and more.

Bynder and Canto features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Shareable collections

Supported

Yes, Bynder allows creating and sharing collections of assets.

Supported

Canto supports sharing collections via portals and share links.
Search and retrieval

Supported

Bynder offers advanced AI-powered search, including keyword, metadata, and visual search.

Supported

Canto supports search using keywords, metadata, and AI-powered visual search.
In-app annotations

Supported

Bynder supports in-app annotations for assets to facilitate collaboration.

Supported

Canto allows adding annotations to assets for collaborative purposes.
File storage & upload

Supported

Bynder supports uploading and storing various digital assets, including images, videos, and documents.

Supported

Canto supports storing and uploading various digital assets.
Brand portal

Supported

Brand portal is supported via Content Experiences and Digital Asset Management features.

Supported

Canto allows sharing files with external partners via brand portals.
Dropbox integration

Supported

Bynder supports Dropbox integration for syncing finalized assets.

Supported

Canto integrates with Dropbox for asset sharing and migration.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

-0.3

Rather negative sentiment
Customer Service

+0.96

Strongly positive sentiment

+0.9

Strongly positive sentiment
Ease of Use

+0.94

Strongly positive sentiment

+0.74

Strongly positive sentiment
Reliability and Performance

+0.2

Neutral sentiment

+0.27

Neutral sentiment
Ease of Implementation

+0.47

Rather positive sentiment

+0.4

Rather positive sentiment
Scalability

+1

Strongly positive sentiment

+0.44

Rather positive sentiment

Bynder and Canto Pricing

No data

User sentiment

Rather negative

-0.33

See full Pricing page

No data

User sentiment

Rather negative

-0.3

See full Pricing page

Bynder and Canto review insights

2474 reviews analysed from and

Users love

User-friendly interface and easy navigation.
Excellent onboarding and customer support experience.
Seamless integration with other tools, such as Canva and Adobe.
Highly customizable to fit specific business needs.
Effective for managing large volumes of assets and ensuring brand consistency.

Easy to use interface for organizing and tagging assets.
Robust search functionality using tags and keywords.
Helpful portal system for sharing specific files with different teams.
Excellent Adobe and Canva integrations streamline workflows.
AI-powered facial recognition is a valuable tool.

Users dislike

Difficult taxonomy work can be challenging for some.
Limited smart filter functionalities.
Occasional small functionality bugs.
Mass uploading process can be time-consuming.

Slow loading times, especially for bulk uploads and facial tagging.
Upload links do not allow downloads, only viewing/uploading.
Search function can be inaccurate, especially within folders.
Portals and Style Guides lack intuitive design and customization.

Bynder and Canto Ratings

G2

4.5/5

(763)
Capterra

4.5/5

(215)
Glassdoor

4.3/5

(179)

G2

4.3/5

(845)
Capterra

4.5/5

(651)
TrustPilot

4.6/5

(80)

Company health

Employee growth

7% increase in the last year

20% increase in the last year

Web traffic

15% decrease in the last quarter

13% decrease in the last quarter

Financing

March 2016 - $22M

December 2020 - $0

How do Bynder's and Canto's AI search features compare in accuracy?

While both Bynder and Canto offer AI-powered search, user reviews suggest that Canto's search accuracy can be inconsistent, particularly within folders. Bynder's user reviews do not mention similar issues with search accuracy, but do point out limitations with smart filter functionalities. Therefore, Bynder's AI search may be more reliable, but further investigation into both products is recommended.

Which product offers better integration with existing creative tools like Adobe?

Both Bynder and Canto offer integrations with Adobe products. However, Canto users specifically praise the Adobe integration, while Bynder users mention Canva and Adobe integrations without highlighting one over the other. Therefore, Canto appears to have a slightly stronger emphasis and potentially better integration with Adobe based on user feedback.

What are the advantages of Bynder?

Bynder offers AI-powered search, automated workflows, and integrations with other marketing tools, making it strong for managing large volumes of assets and streamlining creative processes. It also boasts a user-friendly interface and excellent customer support based on user reviews. Bynder is used by recognizable brands like Spotify and Puma, suggesting a robust and reliable platform.

What are the disadvantages of Bynder?

Bynder's disadvantages include difficulties with taxonomy work, limited smart filter functionalities, occasional minor bugs, and potentially time-consuming mass uploads. Some users have also reported challenges with the complexity of setting up the system.

Alternatives to Bynder and Canto

OpenAsset

OpenAsset is a cloud-based digital asset management software designed specifically for architecture, engineering, and construction companies. It helps you organize, find, and use your digital files like images and plans for proposals and marketing. OpenAsset aims to make creating proposals quicker and easier, helping your team win more business.

Zoom by Evolphin

Evolphin Zoom is a cloud-based platform designed for creative teams to manage, find, and share digital files like images and videos. It offers tools to organize your files, track different versions, and collaborate with others. Its AI features can automatically tag your files, making them easy to find later. Evolphin Zoom also simplifies sharing files with people outside your company. It's designed to integrate seamlessly with tools your creative team may already use, like Adobe products.

Directus

Directus is a tool that makes it easier for your company to manage its data, even if you don't have a team of tech experts. It works directly with your existing databases and provides a user-friendly interface for non-technical staff to update and manage website content, product information, and more. Directus offers developers powerful tools to customize the platform while giving everyone in the company access to the information they need. This means Directus can be customized to your company's needs and can grow with your business.

Ducalis

Ducalis is a decision-making software designed for product teams at growing companies. It helps you gather user feedback, prioritize what to build next, and keep everyone informed about new features. Ducalis integrates with popular project management tools like Jira, ensuring your team can access all their information in one place. It offers a visual and collaborative environment to estimate task size, prioritize features using various frameworks (like RICE), and easily create release notes. With Ducalis, product teams can make better decisions, faster, and ensure they're building the most impactful features for their users.

Phusion Passenger

Phusion Passenger simplifies the deployment and management of web applications. It acts as a bridge between your web server and your applications, ensuring they run smoothly and efficiently. Its focus is on reliability and performance, making it suitable for companies of all sizes who want to ensure their websites and web applications are always available to their users.

pixx.io

pixx.io is a digital asset management (DAM) software designed to help mid-sized companies organize their digital media. It offers tools to simplify storing, finding, and sharing images, videos, and templates. pixx.io stands out with its user-friendly search, one-click sharing, automated file conversion, and integrated license management. It also allows customized user permissions and integrates with popular tools like Adobe and Hootsuite. pixx.io promises to streamline media workflows, saving time and ensuring brand consistency across departments.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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