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Branch description
Branch helps businesses understand what marketing campaigns are driving app downloads and user actions. Its tools help create links that work seamlessly across different platforms, giving users a smooth experience. Branch also provides insights into campaign performance so you can invest in what works.
Who is Branch best for
We find that Branch is an excellent solution if you need help understanding which marketing campaigns drive app downloads and user actions. The ability to create cross-platform links and gain insights into campaign performance is invaluable. We've noticed that users particularly appreciate the seamless integration and responsive customer support.
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Perfect for medium to large businesses (100+ employees) looking to deep-link their marketing efforts and track campaign performance.
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Specifically beneficial for companies within the Software/IT/Telecommunications sector seeking mobile attribution and marketing insights.
Branch features
Supported Mobile Attribution: Branch provides deduplicated, accurate attribution across paid, owned, and earned channels, allowing businesses to understand the true impact of their marketing efforts. |
Supported Deep Linking: Branch enables deep linking, which delivers seamless user experiences that drive action. This ensures users are directed to the correct content within the app or website, improving engagement and conversion rates. |
Supported Growth Platform: Branch offers a growth platform to maximize the value of your evolving digital strategy. This allows businesses to adapt to changing market conditions and optimize their growth initiatives. |
Supported Engagement: Branch helps increase conversions from owned and organic channels by providing tools to engage users and drive them towards desired actions within the app or website. |
Supported Performance: Branch helps improve ad ROI with sophisticated attribution, providing insights into which campaigns are most effective and optimizing ad spend. |
Supported Advanced Compliance: Branch offers enhanced data measures for heavily regulated industries to maintain compliance. They prioritize user security and privacy. |
Supported Advanced Data Feeds: Branch allows users to get their data where and how they want it, on their schedule using advanced data feeds. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Branch reviews
We've summarised 441 Branch reviews (Branch G2 reviews) and summarised the main points below.
- Branch provides comprehensive insights into user acquisition and app behavior.
- Seamless integration with various marketing platforms.
- Excellent customer support and a responsive team.
- Easy to create and use deep links and QR codes.
- Data discrepancies are common between Branch and internal data.
- The older links can be slow to load.
- The search feature for older links needs improvement; finding specific links can be difficult.
- The interface is a bit outdated and could use a UI refresh.
Branch pricing
The commentary is based on 47 reviews from Branch G2 reviews.
We find that Branch's pricing is generally considered fair and competitive, especially for its features and functionality. Some users have noted it as expensive, especially for smaller businesses or those with limited usage. A few users mentioned billing complexities, particularly around add-on features and changing billing policies.
Users sentiment
Branch alternatives
Branch FAQ
We find that Branch is a mobile measurement and deep linking platform. It helps businesses understand which marketing campaigns drive app installs and user engagement. It also provides tools for creating and managing deep links, improving user experience and attribution accuracy.
What is Branch and what does Branch do?
We find that Branch is a mobile measurement and deep linking platform. It helps businesses understand which marketing campaigns drive app installs and user engagement. It also provides tools for creating and managing deep links, improving user experience and attribution accuracy.
Branch seamlessly integrates with various marketing platforms, offering robust connections for streamlined data flow. We find this level of integration helps create a cohesive marketing ecosystem, allowing for more effective campaign management and analysis.
How does Branch integrate with other tools?
Branch seamlessly integrates with various marketing platforms, offering robust connections for streamlined data flow. We find this level of integration helps create a cohesive marketing ecosystem, allowing for more effective campaign management and analysis.
We find that AppsFlyer, Singular, Adjust, Kochava, and Cometly are the main competitors of Branch, offering similar mobile measurement and attribution solutions. PostHog also competes, focusing on product analytics and session recordings.
What the main competitors of Branch?
We find that AppsFlyer, Singular, Adjust, Kochava, and Cometly are the main competitors of Branch, offering similar mobile measurement and attribution solutions. PostHog also competes, focusing on product analytics and session recordings.
We find that Branch is a legitimate platform. It receives positive reviews for its marketing attribution and deep linking capabilities. However, we've also noted some concerns regarding data discrepancies and performance issues.
Is Branch legit?
We find that Branch is a legitimate platform. It receives positive reviews for its marketing attribution and deep linking capabilities. However, we've also noted some concerns regarding data discrepancies and performance issues.
I'm sorry, but pricing information for Branch is not available at this time. We recommend checking their website or contacting their sales team for the most up-to-date pricing details.
How much does Branch cost?
I'm sorry, but pricing information for Branch is not available at this time. We recommend checking their website or contacting their sales team for the most up-to-date pricing details.
We find that Branch's customer support is generally viewed positively. Users praise the responsiveness and helpfulness of the support team, particularly during the initial setup and integration process. However, some have experienced slower response times or difficulty getting concise answers.
Is Branch customer service good?
We find that Branch's customer support is generally viewed positively. Users praise the responsiveness and helpfulness of the support team, particularly during the initial setup and integration process. However, some have experienced slower response times or difficulty getting concise answers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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