Logo of Singular

Singular

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
2% increase in the last year
Web traffic
10% decrease in the last quarter
Financing
April 2021 - $50M

Ratings

G2
4.5/5
(345)
Glassdoor
4.1/5
(103)

Singular description

Singular is a marketing analytics platform that helps businesses understand the return on investment of their marketing campaigns. It offers tools for mobile attribution, cost aggregation, fraud prevention, and marketing data integration. Singular is designed for medium to large businesses that need accurate and actionable marketing data. Its focus on providing a complete view of marketing ROI makes it a valuable tool for data-driven marketing teams.


Who is Singular best for

Singular is a marketing analytics platform designed for medium to large businesses, especially those in marketing/advertising and software/IT. Users praise its comprehensive data, robust attribution, and excellent customer support. However, some find the UI/UX could be improved and loading times slow. If your business needs a complete view of marketing ROI and values strong customer support, Singular might be a good fit.

  • Best fit for medium-sized businesses.

  • Ideal for businesses focused on marketing and advertising.


Singular features

Type the name of the feature or, in your own words, tell us what you need
Supported

Singular can track installs, events, and revenue across iOS and Android.

Supported

Singular offers a comprehensive suite of tools for fraud prevention and detection.

Supported

Singular offers predictive analytics, advanced attribution, and AI-powered insights.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.33

Customer Service

Strongly positive
+0.88

Ease of Use

Strongly positive
+0.77

Reliability and Performance

Rather positive
+0.41

Ease of Implementation

Rather positive
+0.63

Scalability

Rather positive
+0.33

Singular reviews

We've summarised 319 Singular reviews (Singular G2 reviews) and summarised the main points below.

Pros of Singular
  • Excellent and responsive customer support
  • Easy setup and integration with various ad networks
  • Comprehensive data and reporting features, including custom reports
  • Robust attribution capabilities, including SKAN support
  • Useful creative reporting tools
Cons of Singular
  • Slow loading times for reports and dashboards
  • UI/UX could be improved, some features are not intuitive
  • Limited customization options for dashboards
  • Occasional data discrepancies with ad networks

Singular pricing

The commentary is based on 23 reviews from Singular G2 reviews.

Singular offers flexible pricing plans based on the number of conversions. All plans include core features such as mobile attribution, ad mon reporting, ROI analytics, cost aggregation, data management, fraud prevention, campaign tracking, deep linking, SKAdNetwork attribution, and powerful APIs. Singular also offers additional features like SKAdNetwork Cohort Prediction, customizable dashboards, and creative reporting.

Users sentiment

Strongly negative
-1

See the Singular pricing page.

  • Singular has a free plan.

  • Singular has a free trial.

Free
Free

Best-in-class Mobile Attribution, Ad Mon reporting and attribution, Superior ROI Analytics, Cost aggregation, Data management, Fraud prevention, Track & analyze email, sms, social, cross promo campaigns, Easy deep linking and deferred deep-linking, SKAdNetwork Attribution, Powerful APIs. Only with Singular: SKAdNetwork Cohort Prediction, Customizable dashboards, Creative reporting

Growth
$0.05 per conversion/conversion

Everything in Free, plus: Technical support, Customer Experience Team. Only with Singular: 1-on-1 solutions-engineer onboarding for all customers, Optional add ons, Automated data exports: No-code plug-and-play ETL

Enterprise
Custom

Everything in Growth, plus: Dedicated Customer Success Manager, Enterprise-grade SLA, Cross-device Attribution, 365-day cohorts, Audience Management, Advanced User Permission Management, Single-Sign On (SSO), Private Cloud _Optional_, Transparent Pricing Guarantee


Singular alternatives

  • Logo of AppsFlyer
    singular vs AppsFlyer
    Measure mobile ad performance, boost app growth, and protect ROI.
    Read more
  • Logo of Kochava
    Kochava
    Measure, analyze, and optimize ad spend across all platforms.
    Read more
  • Logo of Branch
    Branch
    Deep links and mobile attribution: understand user journeys.
    Read more
  • Logo of Adjust
    singular vs Adjust
    Mobile app measurement and analytics for smarter decisions.
    Read more
  • Logo of Cometly
    Cometly
    Measure, analyze, and improve online ad performance.
    Read more
  • Logo of Clarisights
    Clarisights
    Connects marketing data, reveals insights, optimizes campaigns.
    Read more

Singular FAQ

  • What is Singular and what does Singular do?

    Singular is a marketing analytics platform that provides businesses with a comprehensive view of their marketing ROI. It offers mobile attribution, cost aggregation, fraud prevention, and marketing data integration. Singular is ideal for medium to large businesses seeking actionable marketing data.

  • How does Singular integrate with other tools?

    Singular integrates with various tools, including Facebook Ads, Google Ads, Twitter Ads, and other advertising platforms. It also integrates with analytics platforms like Adobe Analytics and Google Analytics. This allows for comprehensive data aggregation and analysis.

  • What the main competitors of Singular?

    Singular's main competitors include AppsFlyer, a mobile attribution and marketing analytics platform, and ChannelMix, known for its AI-powered marketing ROI optimization. Other alternatives are Supermetrics for data integration and visualization, and MoEngage for customer engagement.

  • Is Singular legit?

    Yes, Singular is a legitimate marketing analytics platform. It's known for robust attribution and reporting features, especially cross-platform and SKAdNetwork support. Users praise the responsive customer service, but some find the interface could be more intuitive.

  • How much does Singular cost?

    I could not find pricing details for Singular. Contact Singular directly to get current product pricing and see if it's worth the cost for your needs.

  • Is Singular customer service good?

    Singular's customer service receives overwhelmingly positive feedback. Users praise the knowledgeable, responsive, and helpful support team and account managers. While some experienced slow response times on tickets, the overall sentiment points towards a highly satisfactory customer service experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.