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Singular description
Singular is a marketing analytics platform that helps businesses understand the return on investment of their marketing campaigns. It offers tools for mobile attribution, cost aggregation, fraud prevention, and marketing data integration. Singular is designed for medium to large businesses that need accurate and actionable marketing data. Its focus on providing a complete view of marketing ROI makes it a valuable tool for data-driven marketing teams.
Who is Singular best for
Singular is a marketing analytics platform designed for medium to large businesses, especially those in marketing/advertising and software/IT. Users praise its comprehensive data, robust attribution, and excellent customer support. However, some find the UI/UX could be improved and loading times slow. If your business needs a complete view of marketing ROI and values strong customer support, Singular might be a good fit.
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Best fit for medium-sized businesses.
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Ideal for businesses focused on marketing and advertising.
Singular features
| Supported Singular can track installs, events, and revenue across iOS and Android. |
| Supported Singular offers a comprehensive suite of tools for fraud prevention and detection. |
| Supported Singular offers predictive analytics, advanced attribution, and AI-powered insights. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Singular reviews
We've summarised 319 Singular reviews (Singular G2 reviews) and summarised the main points below.
- Excellent and responsive customer support
- Easy setup and integration with various ad networks
- Comprehensive data and reporting features, including custom reports
- Robust attribution capabilities, including SKAN support
- Useful creative reporting tools
- Slow loading times for reports and dashboards
- UI/UX could be improved, some features are not intuitive
- Limited customization options for dashboards
- Occasional data discrepancies with ad networks
Singular pricing
The commentary is based on 23 reviews from Singular G2 reviews.
Singular's pricing is generally considered competitive and fair, especially for startups, with a well-priced starter pack. Some users mention it as cost-effective and offering good value. However, others find the pricing relatively high, particularly since iOS 14. The pricing model is tied to ad spend, which is appreciated by some and disliked by others.
Users sentiment
See the Singular pricing page.
Singular alternatives
AppsFlyerBetter fit for companies with mobile apps seeking cross-platform measurement including web, PC, and console. Has broader industry applicability, particularly in finance, retail, and consumer goods. Growing faster in terms of web traffic. A good Singular competitor.Read more
CometlyBetter fit for small to medium businesses. Focuses on online advertising effectiveness and integrates with platforms like Shopify and Google Ads. Has strong momentum in employee growth.Read more
ChannelMixBetter fit for companies looking to outsource analytics. Has a higher average rating, but some users mention a steep learning curve and slow support. Growing faster than Singular.Read more
LookerBetter for users comfortable with SQL. More suitable for users seeking strong integration with Google products. Looker is a stronger Looker Studio alternative for data visualization. Better for larger enterprises. More widely reviewed Looker alternative.Read more
Netcore Email APIBetter for sending transactional emails like order confirmations. A Singular competitor focused on email deliverability and analytics. Easier to use, with positive reviews on customer service. Suitable for businesses of all sizes, including smaller companies.Read more
MoEngageBetter for a wider range of industries. Has significantly more momentum based on employee growth. Higher rated by users. More users love the segmentation and reporting features. Some users dislike data accuracy issues and slow loading times.Read more
Singular FAQ
What is Singular and what does Singular do?
Singular is a marketing analytics platform that provides businesses with a comprehensive view of their marketing ROI. It offers mobile attribution, cost aggregation, fraud prevention, and marketing data integration. Singular is ideal for medium to large businesses seeking actionable marketing data.
How does Singular integrate with other tools?
Singular integrates with various tools, including Facebook Ads, Google Ads, Twitter Ads, and other advertising platforms. It also integrates with analytics platforms like Adobe Analytics and Google Analytics. This allows for comprehensive data aggregation and analysis.
What the main competitors of Singular?
Singular's main competitors include AppsFlyer, a mobile attribution and marketing analytics platform, and ChannelMix, known for its AI-powered marketing ROI optimization. Other alternatives are Supermetrics for data integration and visualization, and MoEngage for customer engagement.
Is Singular legit?
Yes, Singular is a legitimate marketing analytics platform. It's known for robust attribution and reporting features, especially cross-platform and SKAdNetwork support. Users praise the responsive customer service, but some find the interface could be more intuitive.
How much does Singular cost?
I could not find pricing details for Singular. Contact Singular directly to get current product pricing and see if it's worth the cost for your needs.
Is Singular customer service good?
Singular's customer service receives overwhelmingly positive feedback. Users praise the knowledgeable, responsive, and helpful support team and account managers. While some experienced slow response times on tickets, the overall sentiment points towards a highly satisfactory customer service experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.