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AppsFlyer description
AppsFlyer is a software platform that helps businesses understand and improve their mobile apps. It provides data and tools to track marketing campaigns, analyze user behavior, prevent fraud, and enhance user engagement. This data helps businesses make informed decisions about their app marketing strategies, understand what is working, and improve their return on investment. AppsFlyer is a trusted partner for many large companies and prioritizes user privacy.
Who is AppsFlyer best for
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses understand user behavior and campaign performance. Praised for its comprehensive features and fraud detection capabilities, it also faces criticism for data discrepancies and pricing. Best for businesses focused on mobile app growth.
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Best for small, medium, and large businesses.
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Ideal for E-commerce, Retail, Media & Entertainment, and Software companies.
AppsFlyer features
| Supported AppsFlyer provides reporting and analytics dashboards to track campaign performance. |
| Supported AppsFlyer supports deferred deep linking to enhance user experience. |
| Supported AppsFlyer supports cross-platform attribution, tracking installs, events, and revenue across iOS and Android. |
| Supported AppsFlyer offers analytics, personalization, and audience segmentation for marketing campaigns. |
| Supported AppsFlyer provides actionable insights with privacy-preserving data and sophisticated reporting. |
| Supported AppsFlyer prevents ad fraud and ensures accurate data with Protect360. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
AppsFlyer reviews
We've summarised 665 AppsFlyer reviews (AppsFlyer TrustPilot reviews, AppsFlyer Capterra reviews and AppsFlyer G2 reviews) and summarised the main points below.
- AppsFlyer is widely praised for its comprehensive mobile attribution and marketing analytics capabilities.
- The platform offers robust fraud detection and prevention tools, particularly Protect360.
- Users appreciate the user-friendly interface and ease of use for core features.
- Seamless integration with various ad networks and marketing platforms is a major advantage.
- AppsFlyer provides extensive documentation and resources to support users.
- Data discrepancies between AppsFlyer and internal or ad network data are a recurring complaint.
- High pricing and complex pricing model are frequently criticized, especially for smaller businesses.
- Customer support, while generally praised, can be slow or unresponsive at times.
- Limited customization options for reports and dashboards.
AppsFlyer pricing
The commentary is based on 108 reviews from AppsFlyer Capterra reviews, AppsFlyer G2 reviews and AppsFlyer TrustPilot reviews.
AppsFlyer's robust attribution and analytics are frequently praised, but many reviewers express concerns about its high cost, especially for smaller businesses and startups. Some find the pricing structure complex and modular, with add-on features increasing the overall expense. Others mention difficulty negotiating flexible pricing plans.
Users sentiment
See the AppsFlyer pricing page.
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AppsFlyer has a free plan.
Zero
This free plan includes features like deep linking, deferred deep linking, custom short links, QR codes, and more. The Zero plan starts with a Welcome Package that includes 12K free conversions in the first year, core marketing analytics tools, SkadNetwork support, and 30 days of access to select premium add-ons.
Growth
This plan includes all features of the Zero plan plus mobile and multi-touch attribution, SKAN & iOS 14.5+ measurement/GBRAID, cohort & retention reports, basic LTV analytics, and more. The Growth plan starts with a Welcome Package that includes 12K free conversions in the first year, core marketing analytics tools, SkadNetwork support, and 30 days of access to select premium add-ons.
Enterprise
Includes all features in the Growth plan, along with custom solutions such as cross-platform attribution, deep linking API, ROI measurement, enterprise-grade fraud protection, and more.
AppsFlyer alternatives
SingularMore focused on providing a complete view of marketing ROI. Has more momentum in terms of employee growth.Read more
TenjinBetter fit for small to medium businesses. Offers a free plan with limited attributions. Has a faster employee growth rate, suggesting more momentum. Provides funnel analysis. An AppsFlyer alternative and competitor.Read more
appsflyer vs BranchBetter for medium-sized businesses. Has slower momentum. Deep linking integrations with Segment. Provides more transparent pricing. An AppsFlyer competitor and alternative.Read more
CometlyBetter for medium-sized businesses focused on online advertising. Has significantly more momentum.Read more
appsflyer vs AdjustBetter for underlying data access. Has grown faster than AppsFlyer. More positive pricing sentiment. Users report easier interface, but more difficult setup.Read more
appsflyer vs KochavaFocuses on measurement and proving the value of ad campaigns. Has stronger momentum in terms of employee growth. Caters to larger businesses.Read more
AppsFlyer FAQ
What is AppsFlyer and what does AppsFlyer do?
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses understand user behavior, optimize ad campaigns, and maximize ROI. It offers tools for attribution, fraud prevention, and deep linking, providing a comprehensive view of marketing performance. AppsFlyer is trusted by leading brands for accurate data and actionable insights.
How does AppsFlyer integrate with other tools?
AppsFlyer integrates seamlessly with various advertising networks, marketing platforms, and other tools. This allows for efficient campaign tracking, data aggregation, and analysis across different channels. It offers robust APIs and pre-built integrations to streamline data flow and enhance marketing insights.
What the main competitors of AppsFlyer?
Top alternatives to AppsFlyer include Singular, Adjust, Branch, Kochava, and Tenjin. These platforms offer similar mobile attribution and marketing analytics capabilities, often with varying pricing models and feature sets.
Is AppsFlyer legit?
Yes, AppsFlyer is a legitimate and safe marketing analytics platform. It's trusted by many companies for mobile attribution, marketing analytics, and fraud prevention. While some users mention data discrepancies and high pricing, many praise its comprehensive features and user-friendly interface.
How much does AppsFlyer cost?
AppsFlyer pricing includes a Free plan, a Growth plan at 7¢ per conversion, and a custom-priced Enterprise plan. Is AppsFlyer worth it? The free plan offers core marketing analytics and the Growth plan offers more advanced attribution. Contact AppsFlyer for Enterprise pricing.
Is AppsFlyer customer service good?
AppsFlyer's customer service receives mixed reviews. While many users praise the knowledgeable and helpful support staff and quick response times, others have experienced slow or unresponsive support, especially smaller businesses. Some also note difficulty reaching the technical team.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.