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Kochava description
Kochava offers a suite of tools for businesses to understand the effectiveness of their digital advertising. Their platform helps measure if ads, across various platforms like websites and mobile apps, actually lead to customers buying products or using services. Kochava specializes in providing detailed reports and analysis on these ad campaigns, particularly focusing on proving their real value for your marketing budget.
What companies are using Kochava?
Who is Kochava best for
Kochava offers robust mobile attribution and marketing analytics for businesses to measure ad campaign effectiveness. Users praise its detailed app insights and smart link features. However, some find the interface clunky and the advanced features complex. Best for larger companies seeking in-depth analytics.
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Best fit for medium to large businesses seeking advanced mobile attribution.
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Ideal for mobile-first companies in gaming, fintech, and e-commerce.
Kochava features
| Supported Kochava supports real-time data analysis and reporting for data-driven decisions. |
| Supported Kochava supports marketing measurement with privacy-preserving data and sophisticated reporting. |
| Supported Kochava supports cross-platform attribution, tracking installs, events, and revenue across iOS and Android. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Kochava reviews
We've summarised 120 Kochava reviews (Kochava G2 reviews) and summarised the main points below.
- The customer support team is responsive, helpful, and provides excellent assistance.
- Offers detailed app insights, particularly around attribution.
- Provides a straightforward interface for basic tasks and SDK integration.
- Offers robust analytics and deep data insights for measuring marketing effectiveness.
- The smart link feature is user-friendly and facilitates cross-platform user journeys.
- Custom queries are difficult to use and require remembering SQL syntax.
- Limited historical data is accessible through the user interface.
- Data export API connections are unreliable and inefficient.
- The platform's UI is often slow, clunky, and difficult to navigate.
- The learning curve is steep, especially for advanced features and custom reporting.
Kochava pricing
The commentary is based on 6 reviews from Kochava G2 reviews.
Kochava is praised for its competitive pricing and excellent cost-benefit ratio, especially compared to similar mobile measurement partner (MMP) and mobile attribution tools. While some find the platform complex, the robust features and included fraud console justify the cost for many users.
Users sentiment
See the Kochava pricing page.
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Kochava has a free plan.
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Kochava has a free trial.
Free App Analytics®
Includes 10K conversions/month. Top Features Include: Mobile & CTV App Analytics, Campaign Attribution (Owned Media & Self-Attributing Networks Only), Media Planning, Apple SKAdNetwork Support, A/B/n Testing, Cross-Platform Mobile App Analytics, Summary Performance Reports, Deep Linking, Fraud Prevention, GDPR & CCPA Consent Management
Foundation
Includes 33K conversions/month. Everything in Free App Analytics®, plus: Web SDK & Cross-Device IdentityLink®, Campaign Attribution (All Integrated Media Partners), Configurable Attribution by App and Partner, Enhanced Multi-Platform Deep Linking, Universal Links and App Links, Quick Response (QR) codes, Row-Level Event Reporting, Analytics Audience Export, Raw Data Query (100 queries/month)
Enterprise
Includes 200K MAU/month. Includes Everything in Foundation, Plus: Measurement for All Connected Devices, Tracker-Level Configurable Attribution, Dynamic Audience Activation, Media Cost, Ad Revenue, Predictive Churn Modeling, Fraud Console and Custom Fraud Prevention, Raw Data Query (Unlimited Queries/month), Custom Data Postbacks
Kochava alternatives
CometlyBetter fit for small to medium businesses focused on online advertising. Has more momentum based on employee growth. Users highlight seamless integrations and ease of use.Read more
kochava vs AppsFlyerBetter for mobile app analytics, with stronger fraud prevention and broader platform support. Higher rated and growing faster, but pricing can be complex.Read more
BranchBetter fit for small and medium businesses focused on software, IT, telecommunications, and marketing. A strong Kochava competitor and alternative.Read more
Brevo Marketing PlatformBetter for small to medium businesses seeking all-in-one marketing and sales solutions including CRM and email automation. A Kochava competitor focused on broader marketing functionalities like SMS, WhatsApp, and live chat, not solely mobile attribution. More affordable pricing.Read more
LookerBetter for users comfortable with SQL. A Kochava alternative geared towards broader business intelligence and data analysis, not just marketing attribution. Looker is growing faster and has better ratings. Stronger Google Cloud integration.Read more
RedTrack.ioBetter for e-commerce, affiliate marketing, and mobile advertising. Has grown its team more rapidly. Offers a free plan and tiered pricing based on needs. Note that initial setup can be complex.Read more
Kochava FAQ
What is Kochava and what does Kochava do?
Kochava is a marketing analytics platform specializing in mobile attribution and measurement. It helps businesses understand the effectiveness of their ad campaigns across different channels, providing detailed reporting and analysis to optimize marketing spend and demonstrate ROI. Kochava is best suited for mobile-first companies needing in-depth ad performance insights.
How does Kochava integrate with other tools?
Kochava integrates with various platforms through its Software Development Kit (SDK) and APIs. This allows for seamless data flow between Kochava and other marketing tools, enabling comprehensive analysis and reporting. They offer integrations with popular advertising platforms and analytics dashboards.
What the main competitors of Kochava?
Kochava's main competitors include Branch, Singular, and AppsFlyer. These platforms offer similar mobile attribution and marketing analytics capabilities, catering to businesses seeking to measure ad campaign effectiveness and optimize their marketing strategies. Cometly and Adjust are also comparable options.
Is Kochava legit?
Yes, Kochava is a legitimate marketing analytics platform. User reviews highlight excellent customer support and detailed app insights, especially regarding attribution. While the platform is known for its robust analytics, some users find the interface complex and difficult to navigate.
How much does Kochava cost?
Kochava pricing includes a Free plan, a Foundation plan for $500/month, and an Enterprise plan for $2000/month. The free plan includes 10k conversions per month. Add-ons like custom data retention and raw data query are also available but pricing is not publicly available. Contact Kochava for a personalized quote.
Is Kochava customer service good?
Kochava's customer service receives positive feedback. Users highlight the responsive and helpful support team, praising their assistance with problem-solving and data queries. While the platform's complexity is sometimes noted, the readily available support mitigates this issue.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.