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Adjust

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Last updated on

Company health

Employee growth
1% increase in the last year
Web traffic
1% decrease in the last quarter
Financing
March 2019 - $256M

Ratings

G2
4.2/5
(165)
Glassdoor
3.9/5
(252)

Adjust description

Adjust is a software suite designed to help you understand and improve your mobile app's performance. It provides data on where users find your app, how they interact with it, and how well your advertising campaigns are performing. Adjust helps you make informed decisions about your marketing strategy by identifying areas for improvement and maximizing your return on investment. Its reporting tools offer clear visualizations of your app's data. Adjust is part of AppLovin, a large company specializing in marketing software for app developers.


Who is Adjust best for

Adjust is a mobile app marketing suite that empowers businesses to measure and optimize campaigns. Users praise its comprehensive deep linking and user-friendly interface, while some find the setup complex and iOS data tracking limited. Ideal for app developers and marketers seeking real-time data and fraud prevention, Adjust helps maximize ROI and improve app performance.

  • Best for small, mid-sized, and enterprise companies.

  • Suitable for businesses across various sectors.


Adjust features

Supported

Adjust supports cross-platform attribution, tracking installs, events, and revenue across iOS and Android.

Supported

Adjust can detect fake installs from bots and users.

Supported

Adjust supports deferred deep linking, even after app uninstall.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0.25

Customer Service

Strongly positive
+0.8

Ease of Use

Rather positive
+0.63

Reliability and Performance

Rather positive
+0.3

Adjust reviews

We've summarised 167 Adjust reviews (Adjust TrustPilot reviews and Adjust G2 reviews) and summarised the main points below.

Pros of Adjust
  • Comprehensive deep-linking capabilities and fallback experiences.
  • User-friendly interface and easy navigation.
  • Accurate user attribution and fraud prevention.
  • Real-time data and detailed campaign performance analysis.
  • Excellent customer support and responsiveness.
Cons of Adjust
  • Difficult setup and configuration, requiring technical expertise.
  • Inability to delete old links, only hiding them.
  • Fraud detection needs improvement, particularly with APK and SDK installs.
  • Limited data tracking on iOS.
  • Slow report generation and occasional dashboard crashes.

Adjust pricing

The commentary is based on 22 reviews from Adjust G2 reviews.

Adjust offers a suite of features for mobile marketing teams, including attribution and measurement, analytics and reporting, security and compliance, and support. Growth solutions are available as add-ons for Core and Enterprise clients. SSO and 2FA are also add-ons available for additional purchase.

Users sentiment

Neutral
-0.2

See the Adjust pricing page.

  • Adjust has a free plan.

Base
Free

Get started for free with email support and up to 1,500 monthly attributions.

Core
Custom

Includes volume discounts and support.

Enterprise
Custom

Includes deep volume discounts and a support team.


Adjust alternatives

  • Logo of AppsFlyer
    adjust vs AppsFlyer
    Measure mobile ad performance, boost app growth, and protect ROI.
    Read more
  • Logo of Singular
    adjust vs Singular
    Connects marketing data, reveals ROI, and stops ad fraud.
    Read more
  • Logo of Kochava
    Kochava
    Measure, analyze, and optimize ad spend across all platforms.
    Read more
  • Logo of Branch
    Branch
    Deep links and mobile attribution: understand user journeys.
    Read more
  • Logo of Cometly
    Cometly
    Measure, analyze, and improve online ad performance.
    Read more
  • Logo of Mixpanel
    Mixpanel
    Understand user behavior, improve your product, and grow faster.
    Read more

Adjust FAQ

  • What is Adjust and what does Adjust do?

    Adjust is a mobile app measurement and analytics platform. It provides app marketers with insights into campaign performance, user behavior, and attribution data across different platforms. Adjust helps optimize marketing ROI and improve user acquisition strategies.

  • How does Adjust integrate with other tools?

    Adjust integrates with a wide range of partners, including analytics platforms, marketing automation tools, and fraud prevention solutions. This allows for seamless data sharing and streamlined workflows, enhancing campaign optimization and performance analysis. It supports cross-platform attribution, tracking installs, events, and revenue across iOS and Android.

  • What the main competitors of Adjust?

    Top Adjust competitors include AppsFlyer, Branch, Singular, and Kochava. These platforms offer similar mobile attribution, analytics, and marketing automation capabilities, catering to various business needs and budgets.

  • Is Adjust legit?

    Yes, Adjust is a legitimate platform. It's part of AppLovin, a reputable marketing software company. Adjust offers robust features like cross-platform attribution and fraud detection. While some users find setup complex, many praise the comprehensive data analysis and excellent customer support.

  • How much does Adjust cost?

    I cannot find pricing details for Adjust. Contact Adjust directly to obtain current product pricing or explore alternative mobile app attribution and analytics platforms.

  • Is Adjust customer service good?

    Adjust's customer service receives positive feedback, with users highlighting helpful and responsive support representatives. However, some users have reported slower response times and occasional unhelpful canned responses. Overall, most users find Adjust's customer support satisfactory.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.