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ChannelMix description
ChannelMix is a marketing analytics platform designed to help you understand and improve your marketing ROI. It brings all your marketing data into one place, making it easy to create reports and dashboards without needing to know coding. ChannelMix uses AI to predict the success of your marketing campaigns and offers recommendations to improve performance. Their US-based team manages your data and offers support.
Who is ChannelMix best for
ChannelMix is a marketing analytics platform ideal for marketing agencies and brands seeking to streamline their data, automate reporting, and boost ROI. Users praise its user-friendly interface, comprehensive features, and excellent support. However, some users mention a steep learning curve and occasional support delays. ChannelMix offers custom solutions and a dedicated team to help you succeed.
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Best fit for small to medium-sized businesses.
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Suitable for marketing agencies and brands.
ChannelMix features
| Supported ChannelMix supports automated creation and delivery of reports. |
| Supported ChannelMix supports cross-channel campaigns, including planning, tracking, and optimization. |
| Supported ChannelMix tracks cross-channel touchpoints, quantifies interaction impact, and leverages data-driven attribution. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
ChannelMix reviews
We've summarised 46 ChannelMix reviews (ChannelMix G2 reviews) and summarised the main points below.
- User-friendly interface and excellent support.
- Dedicated team and custom solutions.
- Comprehensive features and customizable connections.
- Reliable outsourced analytics platform.
- Pre-built and customizable dashboards.
- Aggregates data from diverse sources effectively.
- Automates data collection and analysis, saving time and money.
- Wide variety of connectors and good support.
- Data organized and easy to understand.
- Excellent reporting and MMM capabilities.
- Robust reporting software with helpful support team.
- Clear data source identification.
- Unsampled GA data access.
- Some areas within the control center could benefit from UI enhancements.
- Paying for Level 1 and 2 Dashboards when only needing Level 3 and 4.
- Steep learning curve.
- Difficulty getting alerted on broken data feeds.
- Lengthy data normalization process.
- Occasional support ticket delays.
- Limited backfill without support.
- Control Center UI is clunky.
- Charged support hours for platform-side issues.
- Logistics of onboarding process can be lengthy.
- Limited demographic data.
- Data can be unclean with nulls/irregularities.
- Some support turnaround times can be slow.
ChannelMix pricing
The commentary is based on 8 reviews from ChannelMix G2 reviews.
ChannelMix offers reasonable value and attainable pricing for marketing mix modeling and attribution, especially for small to mid-sized businesses. However, some users mentioned additional costs for customizations and tiered dashboard pricing that may require careful consideration.
Users sentiment
See the ChannelMix pricing page.
ChannelMix alternatives
ImprovadoImprovado is growing faster and better for enterprise businesses. It offers more data integrations and customizable reporting. However, Improvado has a more complex setup and higher cost. Users appreciate the robust integrations and customer support but dislike the pricing and onboarding process. It is a strong ChannelMix competitor and alternative for large organizations needing advanced analytics.Read more
SemrushBetter for SEO and content marketing. Caters to a wider range of industries and has more momentum. More popular with larger enterprises.Read more
Netcore Customer Engagement and Experience PlatformMore focused on e-commerce and retail for mid-size to large businesses. Features two-way messaging and post-purchase follow up. Offers tiered pricing plans (Startup, Growth, Enterprise).Read more
LookerBetter for users comfortable with SQL. Stronger integration with Google products. More suitable for broader business intelligence needs beyond marketing. Looker is a Looker Studio alternative and competitor.Read more
CaliberMindBetter fit for B2B companies focused on revenue attribution. Stronger customer support. Seamless Salesforce integration. However, data loading can be cumbersome and some reporting requires technical expertise. CaliberMind is a ChannelMix competitor and alternative.Read more
ChannelMix FAQ
What is ChannelMix and what does ChannelMix do?
ChannelMix is a marketing analytics platform that streamlines data analysis and reporting. It uses AI to predict campaign success, offers improvement recommendations, and aggregates marketing data into a single, user-friendly dashboard. ChannelMix offers automated reporting, cross-channel campaign management, and marketing attribution.
How does ChannelMix integrate with other tools?
ChannelMix excels at marketing data integration. It connects to various marketing platforms, aggregates data into a unified dashboard, and offers automated reporting and AI-powered insights. This streamlines cross-channel campaign management and simplifies performance analysis.
What the main competitors of ChannelMix?
Alternatives to ChannelMix include Semrush, Improvado, and Triple Whale. Semrush offers a broad suite of marketing tools, while Improvado focuses on consolidating marketing data for enterprise-level businesses. Triple Whale is tailored for e-commerce businesses seeking simplified data analysis and reporting.
Is ChannelMix legit?
Yes, ChannelMix is a legitimate marketing analytics platform. It's known for its user-friendly interface, excellent customer support, and comprehensive features. While some users mention a learning curve and occasional support delays, positive reviews highlight its effectiveness in data aggregation, reporting, and marketing mix modeling. ChannelMix appears safe and reliable for marketing data analysis.
How much does ChannelMix cost?
ChannelMix's pricing is based on less than 5% of your media spend, scaling monthly with your business needs. This makes it cost-effective, potentially offering 90-day ROI by optimizing your marketing impact. No free trial or free plan is available.
Is ChannelMix customer service good?
ChannelMix's customer service is consistently praised in reviews. Users highlight the dedicated, responsive, and helpful support team, emphasizing their expertise in problem-solving and custom solutions. While some occasional delays in support tickets are mentioned, the overall sentiment towards customer service is highly positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.