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Improvado description
Improvado is a marketing analytics platform designed for larger businesses that want to get a clearer picture of their marketing performance. It gathers data from all your different marketing tools and platforms into one place. Improvado then helps you make sense of this data with pre-built dashboards and AI-powered insights. This means less time wrestling with spreadsheets and more time making informed decisions to improve your marketing results.
Who is Improvado best for
Improvado is a marketing analytics platform ideal for medium to large businesses seeking a comprehensive view of their marketing performance. Users praise its data consolidation capabilities, user-friendly interface, and excellent customer support. However, some users note the high cost and complex initial setup. Improvado helps marketing teams manage multiple campaigns across various platforms by automating reporting and providing AI-powered insights.
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Best fit for medium-sized businesses.
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Suitable for various industries, but no specific industry fit identified.
Improvado features
| Supported Improvado automates report creation and delivery, including real-time data processing and scheduling. |
| Supported Improvado supports key aspects of embedded data governance, including security, compliance, and accessibility. |
| Supported Improvado supports marketing performance reporting with campaign analysis, dashboards, and closed-loop reporting. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Improvado reviews
We've summarised 74 Improvado reviews (Improvado G2 reviews) and summarised the main points below.
- Consolidates marketing data from various sources.
- Wide range of integrations.
- User-friendly interface.
- Excellent customer support and responsiveness.
- Flexible and customizable solutions.
- High cost, especially for smaller businesses.
- Limited customization for specific needs.
- Initial setup can be time-consuming.
- Account representative transitions can be challenging.
- Documentation could be improved.
Improvado pricing
The commentary is based on 7 reviews from Improvado G2 reviews.
Improvado's pricing can be a concern, especially for smaller businesses. However, some users find it cost-effective for their data visualization and omnichannel campaign needs, especially considering the time saved and the avoidance of per-account pricing increases seen in other platforms.
Users sentiment
See the Improvado pricing page.
Improvado alternatives
SupermetricsBetter fit for small to medium businesses and marketing agencies. A Supermetrics alternative for e-commerce, marketing and advertising, professional services, and software/IT. Has higher ratings and is growing faster. Users praise its ease of use and wide range of connectors.Read more
TapClicksBetter fit for agencies and media companies. More integrations. Easier to use, but implementation is more difficult and performance is less reliable. Pricing is generally considered less favorable. Has more momentum.Read more
LookerBetter for users comfortable with SQL. A more suitable Improvado alternative for broader business intelligence needs beyond marketing. Better for companies already invested in the Google ecosystem. Looker has higher ratings and more positive user reviews.Read more
Google Cloud BigQueryBetter for data warehousing and analytics for all business sizes across various industries. Handles massive datasets efficiently with fast query processing. Serverless, requiring no infrastructure management. Note that cost control features may be limited.Read more
NinjaCatBetter fit for marketing and advertising agencies. Has higher ratings and is growing faster. More suitable for enterprise businesses.Read more
FunnelBetter for industries like Healthcare, Wellness & Pharma, Finance, Banking & Insurance, Education, and Software, IT & Telecommunications. Has more momentum in terms of employee growth.Read more
Improvado FAQ
What is Improvado and what does Improvado do?
Improvado is a marketing analytics platform that centralizes data from various marketing sources. It offers automated reporting, pre-built dashboards, and AI-powered insights, enabling businesses to understand their marketing performance and optimize campaigns effectively. It's best suited for larger businesses with complex marketing needs.
How does Improvado integrate with other tools?
Improvado offers a wide range of integrations with various marketing platforms and data sources, allowing for seamless data consolidation. This includes popular tools like Google Ads, Facebook Ads, and other marketing APIs. This streamlines reporting and analysis by bringing all your marketing data into one centralized location.
What the main competitors of Improvado?
Alternatives to Improvado include Supermetrics, Funnel, and TapClicks. These competitors offer similar marketing analytics and reporting features, often at a lower price point, making them suitable for businesses of varying sizes. For broader business intelligence, consider Looker.
Is Improvado legit?
Improvado is a legitimate marketing analytics platform. User reviews highlight its comprehensive data integration and user-friendly interface. However, potential users should be aware of the high cost and complex initial setup. Consider exploring alternatives if these factors are a concern.
How much does Improvado cost?
Improvado doesn't publicly disclose its pricing. Contact their sales team to obtain a customized quote based on your specific data needs and requirements. Consider whether the product is worth it based on your budget and data aggregation needs.
Is Improvado customer service good?
Improvado's customer service receives positive feedback, with users highlighting the helpful and responsive support team. Customers appreciate the team's flexibility and willingness to customize solutions. However, some users mention challenges with account representative transitions and suggest improvements to the documentation.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.