Logo of TapClicks

TapClicks

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Company health

Employee growth
4% decrease in the last year
Web traffic
61% increase in the last quarter
Financing
May 2019 - $29M

Ratings

G2
4.3/5
(333)
Glassdoor
4.0/5
(61)

TapClicks description

TapClicks is a cloud-based marketing analytics platform designed for agencies, media companies, and larger businesses. It gathers data from over 200 marketing tools and platforms into one dashboard, allowing you to see all your marketing performance in one place. TapClicks helps you understand your marketing campaigns with reporting and visualization tools, and can even automate reports to be sent out regularly. This allows you to easily monitor your marketing efforts and make informed decisions.


Who is TapClicks best for

TapClicks is a marketing analytics platform best for agencies, media companies, and large businesses seeking to streamline their reporting. It integrates with over 200 tools, offering customizable dashboards, automated reporting, and campaign performance analysis. Users praise its user-friendly interface and comprehensive data aggregation but note occasional data discrepancies and slow customer support. If accurate data analysis is essential to your workflow, TapClicks is an excellent choice.

  • Best fit for marketing agencies, media companies, and larger businesses.

  • Ideal for marketing and advertising businesses.


TapClicks features

Type in the name of the feature or in your own words tell us what you need
Supported

TapClicks integrates with various marketing platforms and tools.

Supported

TapClicks supports real-time data integrations through APIs and webhooks.

Supported

TapClicks offers customizable dashboards and reporting features, including data exports.

Supported

TapClicks offers robust ad campaign performance reporting and analytics.

Supported

TapClicks offers marketing automation features like automated reporting and order entry.

Supported

TapClicks supports automated report creation and delivery.

Supported

TapClicks allows creating fully customizable dashboards.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.33

Customer Service

Neutral
+0.14

Ease of Use

Strongly positive
+0.76

Reliability and Performance

Rather negative
-0.5

Ease of Implementation

Strongly negative
-1

TapClicks reviews

We've summarised 331 TapClicks reviews (TapClicks G2 reviews) and summarised the main points below.

Pros of TapClicks
  • Customizable dashboards and reporting features tailored to client needs.
  • User-friendly interface for easy navigation and data visualization.
  • Wide range of integrations with various marketing platforms and tools.
  • Automated reporting capabilities save time and resources.
  • Comprehensive data aggregation in a centralized platform.
Cons of TapClicks
  • Data discrepancies and mismatches hinder report accuracy.
  • API connections can be unstable and require frequent reconnections.
  • Limited data granularity for certain platforms, especially social media.
  • Slow customer support response times for critical errors and bug fixes.
  • High pricing and potentially hidden costs for essential features.

TapClicks pricing

The commentary is based on 15 reviews from TapClicks G2 reviews.

TapClicks offers different data packages: tapFree, tapDataLite, tapDataPlus, and tapDataMax. Each package includes a different number of connectors and features. There are also different data destination options: tapReports, tapAnalytics, and tapInsights. Additional add-ons are available, but pricing is only available upon request.

Users sentiment

Neutral
+0

See the TapClicks pricing page.

  • TapClicks has a free plan.


TapClicks alternatives

  • Logo of CleverTap
    CleverTap
    Better for mobile-first customer engagement and retention. More suitable for companies focused on mobile marketing, especially in e-commerce or finance. Caters to a wider range of business sizes.
    Read more
  • Logo of OneSuite
    OneSuite
    Better fit for smaller digital marketing agencies. Has less momentum and lower ratings. A TapClicks alternative and competitor.
    Read more
  • Logo of Looker
    Looker
    Better for larger enterprises and those heavily invested in the Google ecosystem. Looker offers broader industry applicability, especially in healthcare, finance, and retail. Higher ratings and a more positive pricing sentiment. However, users report occasional bugs and performance issues with large datasets.
    Read more
  • Logo of Improvado
    Improvado
    Better user experience and customer support. A TapClicks alternative best for larger businesses needing AI-powered insights. Improvado has received better ratings on G2.
    Read more
  • Logo of Totango
    Totango
    Better fit for Software, IT, and Telecommunications companies focused on customer success. A TapClicks alternative focused on customer health and retention, not marketing analytics. Has lower ratings and is declining in momentum.
    Read more
  • Logo of Framework360
    Framework360
    Better for small businesses and offers a more positive user experience with highly-rated customer support. A broader range of industries are supported including healthcare, retail, and real estate. An all-in-one platform including CRM and sales features, unlike TapClicks' focus on marketing analytics. Framework360 is a strong TapClicks alternative and competitor for businesses seeking broader functionality.
    Read more

TapClicks FAQ

  • What is TapClicks and what does TapClicks do?

    TapClicks is a cloud-based marketing analytics platform that consolidates data from various sources into a single dashboard. It offers reporting, visualization, and automation tools, enabling agencies and businesses to monitor marketing performance and optimize campaigns. However, some users report data discrepancies and high pricing.

  • How does TapClicks integrate with other tools?

    TapClicks integrates with over 200 marketing platforms and tools, including social media, advertising platforms, CRM, and analytics tools. It uses APIs and webhooks for real-time data integration, allowing for comprehensive data aggregation and analysis within a single dashboard.

  • What the main competitors of TapClicks?

    Alternatives to TapClicks include CleverTap, OneSuite, and Zendesk Support Suite. These platforms offer similar functionalities such as marketing analytics, reporting, and data integration from various sources. They cater to businesses seeking streamlined marketing data management and analysis.

  • Is TapClicks legit?

    TapClicks is a legitimate marketing analytics platform. User reviews highlight customizable dashboards and reporting features but note potential data discrepancies and high pricing. Consider these factors when evaluating if TapClicks is safe and suitable for your needs.

  • How much does TapClicks cost?

    TapClicks doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if TapClicks is worth the investment for your business.

  • Is TapClicks customer service good?

    TapClicks receives mixed reviews regarding customer service. While some users praise the responsiveness and helpfulness of the support team, others express frustration with slow response times, especially for critical issues. Several reviewers mention excellent experiences with their dedicated account representatives.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.