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Supermetrics description
Supermetrics helps mid-sized companies like yours get a complete view of their marketing data. It gathers information from platforms like Facebook Ads and Google Analytics and sends it to the tools you already use (like spreadsheets or data visualization software). This helps you understand your marketing performance and make better decisions, without the hassle of manually copying data. Supermetrics is a popular choice, used by many companies worldwide.
Who is Supermetrics best for
Supermetrics helps mid-sized companies analyze marketing data by gathering information from various platforms like Facebook Ads and Google Analytics. Users love its ease of use and wide range of connectors, but some dislike the occasional API unreliability. It's a popular choice for streamlining reporting and analysis, saving time and improving decision-making.
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Best for mid-sized companies and marketing agencies.
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Ideal for marketing & advertising, software, and professional services.
Supermetrics features
| Supported Supermetrics supports robust data visualization by providing a wide range of chart types, integrating with popular data visualization tools, and automating the data consolidation process to make data more accessible and visually appealing. |
| Supported Supermetrics integrates with Power BI for business intelligence. |
| Supported Supermetrics offers pre-built integrations, custom imports, custom integrations, and database connections. |
| Supported Supermetrics can generate comprehensive reports for projects, clients, and finances. |
| Supported Supermetrics supports automated refresh, ingestion, cleaning, blending, field creation, filtering, aggregation and transposition. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Supermetrics reviews
We've summarised 759 Supermetrics reviews (Supermetrics TrustPilot reviews and Supermetrics G2 reviews) and summarised the main points below.
- Wide range of connectors available
- Easy to use and intuitive interface
- Saves time on reporting and analysis
- Seamless integration with Google Sheets and Data Studio
- Customer support can be slow
- API connections can be unreliable and sometimes break
- Limited customization options for reports
- Data discrepancies between Supermetrics and platform data
Supermetrics pricing
The commentary is based on 119 reviews from Supermetrics G2 reviews and Supermetrics TrustPilot reviews.
Supermetrics offers various products with pricing starting from $29/month for each connector (e.g., Google Sheets, Looker Studio, Power BI, Microsoft Excel). For enterprise solutions like Supermetrics API, BigQuery, and others, users need to request a quote. A 14-day free trial is available for any Supermetrics connector or destination. The pricing model is based on the number of data sources and destinations connected.
Users sentiment
See the Supermetrics pricing page.
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Supermetrics has a free trial.
Supermetrics alternatives
FunnelBetter for larger enterprises. Has broader industry applicability, including healthcare, finance, and education. Funnel is growing significantly faster.Read more
WhatagraphBetter for agencies needing client reports. More user-friendly but has less momentum. Pricing is considered less favorable. Fewer integrations and more connection issues are reported by users.Read more
SegmentStreamMore focused on AI-powered budget optimization and attribution. Has stronger website traffic momentum but slower employee growth. Geared towards larger businesses seeking advanced marketing analytics. A Supermetrics competitor and alternative.Read more
LookerBetter for enterprise companies invested in the Google ecosystem. Broader industry applicability. More positive pricing sentiment. Looker is a Supermetrics competitor and alternative.Read more
Windsor.aiBetter fit for enterprise companies. Has a free plan and offers a 30-day free trial. Growing much faster.Read more
Brevo Marketing PlatformBetter for small to medium businesses seeking CRM and marketing tools including email, SMS, and WhatsApp. Offers a free plan and affordable pricing. Broader industry applicability.Read more
Supermetrics FAQ
What is Supermetrics and what does Supermetrics do?
Supermetrics is a marketing data integration tool that pulls data from various sources like Facebook Ads and Google Analytics into your existing tools, such as spreadsheets or data visualization platforms. This simplifies reporting and analysis, allowing for data-driven marketing decisions.
How does Supermetrics integrate with other tools?
Supermetrics integrates with various marketing platforms like Facebook Ads and Google Analytics, sending data to tools like spreadsheets and data visualization software. This offers a comprehensive view of marketing performance, enabling better decision-making. It streamlines reporting and analysis, saving time and enhancing data accessibility.
What the main competitors of Supermetrics?
Top Supermetrics competitors include Funnel, Windsor.ai, and Dataslayer.ai. These alternatives offer similar data integration and reporting features, often with different pricing models or specialized functionalities. Looker and Planhat are also options, though geared towards broader business intelligence and customer success, respectively.
Is Supermetrics legit?
Yes, Supermetrics is a legitimate software used by many companies worldwide. It's known for its ease of use and wide range of connectors for data integration, saving businesses time on reporting and analysis. However, some users have reported issues with customer support and API reliability.
How much does Supermetrics cost?
Supermetrics pricing starts at $29/month. They offer a 14-day free trial for all products. Custom enterprise pricing is available upon request. Add-on costs for data sources, users, and accounts vary.
Is Supermetrics customer service good?
Supermetrics receives mixed reviews regarding customer service. While some users praise the responsive and helpful support team, others have experienced slow response times and unhelpful canned answers, especially with billing issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.