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Adverity description
Adverity is a data platform built for marketing teams at large companies. It helps you gather all your marketing data in one place, so you can easily understand what's working and what's not. Adverity connects to lots of different data sources, cleans up your data automatically, and provides tools to analyze your marketing performance. It's used by big brands like Unilever and Barilla.
What companies are using Adverity?
Who is Adverity best for
Adverity is a data platform built for marketing teams at large companies. It helps centralize marketing data, connecting to various sources, automating data cleaning, and providing analytical tools. Praised for its wide range of connectors and excellent customer support, some users mention platform instability and high pricing as drawbacks.
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Best fit for medium and large companies.
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Ideal for Marketing & Advertising, E-commerce, and Media & Entertainment companies.
Adverity features
| Supported Adverity offers over 600 pre-built connectors for various applications. |
| Supported Adverity collects, manages, and analyzes data to gain institutional insights. |
| Supported Adverity supports automated data refresh, ingestion, cleaning, blending, and transformation, likely including field creation, aggregation, transposition, and filtering. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Adverity reviews
We've summarised 259 Adverity reviews (Adverity GetApp reviews, Adverity Capterra reviews and Adverity G2 reviews) and summarised the main points below.
- Wide range of data connectors and easy setup of data streams
- Excellent and responsive customer support
- Automated data collection and transformation saves time and resources
- Flexible data enrichment and transformation capabilities
- Regular platform updates and new feature additions
- Platform instability and occasional irreversible errors
- Limited documentation and training resources, steep learning curve
- Reporting features lack flexibility compared to other tools
- High pricing, especially for agencies with multiple accounts
- Present dashboards have limited customization options
Adverity pricing
The commentary is based on 12 reviews from Adverity Capterra reviews and Adverity G2 reviews.
Adverity's pricing is a common concern. Some users find it expensive, especially smaller businesses and agencies with multiple accounts. Others find the pricing reasonable, particularly given the functionality and support. Negotiation may be required to align pricing with specific needs.
Users sentiment
See the Adverity pricing page.
Adverity alternatives
HightouchBetter for mid-sized businesses and integrates with existing data warehouses. Focuses on activating customer data for targeted campaigns, offering a wide range of integrations with marketing tools. Has higher user ratings and is growing faster. Simpler pricing model but with more limited transformation capabilities.Read more
LookerBetter fit for companies invested in the Google ecosystem. Broader industry applicability. Higher ratings and more positive user reviews. More user-friendly but potentially less focused on marketing needs.Read more
Octane11More focused on B2B marketing analytics for enterprise companies. Better customer support and ease of use. G2 ratings are higher. Adverity alternative; Octane11 competitor.Read more
Google Cloud BigQueryBetter for users needing a broader range of industry applications. Not focused on marketing, suitable for various data analysis tasks. A good Adverity alternative for smaller businesses or those already invested in the Google Cloud ecosystem. More widely reviewed and higher rated.Read more
NinjaCatBetter fit for medium-sized businesses. Has higher ratings and is growing faster. More focused on Marketing and Advertising, with less coverage in other industries. A strong Adverity competitor for agencies.Read more
Adverity FAQ
What is Adverity and what does Adverity do?
Adverity is a data platform designed for marketing teams at large enterprises. It consolidates marketing data from various sources, automates data cleaning and transformation, and provides tools for analyzing marketing performance. This empowers data-driven decision making and improved marketing ROI. It is used by major brands like Unilever and Barilla.
How does Adverity integrate with other tools?
Adverity offers 600+ pre-built connectors for various applications, enabling seamless data integration. It connects to various marketing platforms, automatically cleans up data, and offers tools to analyze marketing performance. This allows for comprehensive data analysis and reporting within a unified platform.
What the main competitors of Adverity?
Alternatives to Adverity include Hightouch, MSIGHTS, Looker, Octane11, NinjaCat, and Supermetrics. These competitors offer similar data integration, analysis, and reporting features, catering to marketing teams' needs.
Is Adverity legit?
Yes, Adverity is a legitimate data platform for marketing teams at large companies. It automates data collection and transformation, offers a wide range of connectors, and boasts excellent customer support. However, be aware of potential instability, limited documentation, and high pricing.
How much does Adverity cost?
Adverity does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific product needs and data volume.
Is Adverity customer service good?
Adverity's customer service receives positive feedback, with users highlighting the helpful and responsive support team. While the support is generally praised, some users mention occasional delays in resolving complex issues or implementing new features. The team's promptness and expertise, however, are frequently commended in reviews.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.