Triple Whale is an e-commerce operating system designed to simplify data analysis for online businesses. It combines data from various sources like Shopify, Klaviyo, and Facebook into one comprehensive dashboard. This allows you to track key metrics such as contribution margin, return rates, and customer acquisition costs. Triple Whale prides itself on using first-party data for accurate insights and offers features like custom reports, AI-powered forecasting, and a mobile app for on-the-go monitoring.
Who is Triple Whale best for
Triple Whale is an e-commerce operating system centralizing data from platforms like Shopify, Klaviyo, and Facebook. Users praise its accurate revenue tracking and custom reports, but some find navigation challenging. Ideal for small businesses, Triple Whale offers a free plan and paid options starting at $1,290/year.
Best for small businesses seeking comprehensive ecommerce analytics.
Ideal for e-commerce businesses looking to centralize data and improve marketing ROI.
Triple Whale features
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Triple Whale offers real-time data and insights for quick decisions.
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Triple Whale offers a mobile app for iOS and Android with full platform functionality.
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Contribution margin analysis is supported via custom metrics and expense tracking.
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Triple Whale allows creating custom dashboards and reports with specific metrics and KPIs.
Qualities
We evaluate the sentiment that users express about non-functional aspects of the
software
Value and Pricing Transparency
Neutral
+0
Customer Service
Rather positive
+0.6
Ease of Use
Strongly positive
+0.82
Reliability and Performance
Neutral
+0.27
Triple Whale reviews
We've summarised 472 Triple Whale reviews (Triple Whale G2 reviews) and
summarised the main points below.
Pros of Triple Whale
Accurate revenue tracking, surpassing Facebook and Google.
Comprehensive data aggregation from Shopify, Klaviyo, and Facebook.
Customizable dashboards and reports.
Attribution models provide clear visibility into marketing impact.
AI assistant improves usability and accessibility for the team.
Cons of Triple Whale
Difficult to navigate to the right metrics.
Amazon data storage limitations and API limits hinder lookback.
Dashboard updates can be disruptive to established workflows.
Non-Shopify sites not supported.
Lack of real-time data updates, relying on previous day information.
Triple Whale pricing
The commentary is based on 130 reviews from Triple Whale G2 reviews.
Triple Whale's pricing is generally considered high, especially for smaller businesses or those with lower revenue. However, many users find the robust attribution data and centralized platform worth the investment, leading to more efficient ad spend and increased ROI. Some users desire more affordable pricing tiers or bundled features.
Real-time insights into key business KPIs with a unified dashboard across all channels.
Growth
$1,290/year
Comprehensive tools to monitor profitability and marketing performance across all your key channels.
Pro
$279/mo
Advanced insights and visibility with the flexibility to scale your business using enhanced data.
Premium
$279/mo
Complete access to all integrations, and additional reports, with data passback to your ad channels.
Premium+
$279/mo
Unlimited flexibility, personalized analytics, and instant data insights across every piece of your business.
Enterprise+
Custom
Unlock the full potential of the Triple Whale Platform. Designed for large-scale operations, our solutions provide advanced analytics, seamless integrations, and dedicated support, empowering your business with the precision and data-driven insights needed to excel in the competitive DTC landscape.
Better for social media management. More cost-effective for small to medium businesses and content creators. Focuses on AI-powered content creation and automation.
Better for personalized messaging across various channels, including email, SMS, and WhatsApp. Caters to online stores seeking improved customer engagement and campaign performance tracking. Has more website traffic momentum, but slower employee growth. Some users report issues with the app's speed, UI, and Shopify integration.
More focused on Shopify integrations. Triple Whale alternative for users prioritizing funnel analysis and campaign tracking. Has less momentum than Triple Whale.
Better for transactional emails like confirmations and resets. Easier setup and more affordable pricing plans are available. A user-friendly interface is commonly praised. However, email editor limitations and occasional performance issues have been reported.
Netcore Customer Engagement and Experience Platform
Better for mid-size to large businesses. Focuses on personalized messaging across multiple channels like email, SMS, and push notifications. Offers two-way messaging via SMS.
Better for enterprise businesses. Wider industry applicability. More positive pricing sentiment. Stronger user ratings. Seamless Google product integration. Real-time data monitoring.
What is Triple Whale and what does Triple Whale do?
What is Triple Whale and what does Triple Whale do?
Triple Whale is an e-commerce operating system that simplifies data analysis by combining data from various sources like Shopify, Klaviyo, and Facebook. It allows businesses to track key metrics, create custom reports, and leverage AI-powered forecasting for accurate insights and improved decision-making.
How does Triple Whale integrate with other tools?
How does Triple Whale integrate with other tools?
Triple Whale integrates with Shopify, Klaviyo, Facebook, and Google Ads, centralizing data for a comprehensive view of marketing performance. It uses first-party data for accurate insights and offers custom reports and AI-powered forecasting.
What the main competitors of Triple Whale?
What the main competitors of Triple Whale?
Top alternatives to Triple Whale include Contlo, Polar Analytics, and Netcore Cloud. These platforms offer similar e-commerce analytics and marketing automation features, catering to businesses seeking improved data analysis and customer engagement. Other competitors like Zendesk, Searchanise and Clevertap focus on different aspects of customer experience.
Is Triple Whale legit?
Is Triple Whale legit?
Yes, Triple Whale is a legitimate ecommerce operating system. It's known for accurate revenue tracking and comprehensive data aggregation. However, users have noted navigation difficulties and limitations with Amazon data storage. Consider these points when evaluating if Triple Whale is safe and right for your business.
How much does Triple Whale cost?
How much does Triple Whale cost?
Triple Whale pricing starts with a free Founders plan. Paid plans include Growth at $1,290/year, and Pro, Premium, and Premium+ at $279/month. Enterprise+ pricing is custom. Is Triple Whale worth it? It depends on your ecommerce analytics needs and budget.
Is Triple Whale customer service good?
Is Triple Whale customer service good?
Triple Whale's customer service receives positive feedback. Users highlight the helpfulness, responsiveness, and knowledge of the support team, particularly during onboarding and troubleshooting. While some mention occasional bugs requiring support interaction, the overall sentiment towards customer service is favorable.
Reviewed by
MK
Michal Kaczor
CEO at Gralio
Michal has worked at startups for many years and writes about topics relating to software selection and IT
management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs
of any business and find solutions to its problems.
TT
Tymon Terlikiewicz
CTO at Gralio
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech
department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX,
HR, Payroll, Marketing automation and various developer tools.