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Triple Whale

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Company health

Employee growth
33% increase in the last year
Web traffic
7% increase in the last quarter

Ratings

G2
4.6/5
(473)

Triple Whale description

Triple Whale is an e-commerce operating system designed to simplify data analysis for online businesses. It combines data from various sources like Shopify, Klaviyo, and Facebook into one comprehensive dashboard. This allows you to track key metrics such as contribution margin, return rates, and customer acquisition costs. Triple Whale prides itself on using first-party data for accurate insights and offers features like custom reports, AI-powered forecasting, and a mobile app for on-the-go monitoring.


Who is Triple Whale best for

Triple Whale is an e-commerce operating system centralizing data from platforms like Shopify, Klaviyo, and Facebook. Users praise its accurate revenue tracking and custom reports, but some find navigation challenging. Ideal for small businesses, Triple Whale offers a free plan and paid options starting at $1,290/year.

  • Best for small businesses seeking comprehensive ecommerce analytics.

  • Ideal for e-commerce businesses looking to centralize data and improve marketing ROI.


Triple Whale features

Type in the name of the feature or in your own words tell us what you need
Supported

Triple Whale offers real-time data and insights for quick decisions.

Supported

Triple Whale offers a mobile app for iOS and Android with full platform functionality.

Supported

Contribution margin analysis is supported via custom metrics and expense tracking.

Supported

Triple Whale allows creating custom dashboards and reports with specific metrics and KPIs.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0

Customer Service

Rather positive
+0.6

Ease of Use

Strongly positive
+0.82

Reliability and Performance

Neutral
+0.27

Triple Whale reviews

We've summarised 472 Triple Whale reviews (Triple Whale G2 reviews) and summarised the main points below.

Pros of Triple Whale
  • Accurate revenue tracking, surpassing Facebook and Google.
  • Comprehensive data aggregation from Shopify, Klaviyo, and Facebook.
  • Customizable dashboards and reports.
  • Attribution models provide clear visibility into marketing impact.
  • AI assistant improves usability and accessibility for the team.
Cons of Triple Whale
  • Difficult to navigate to the right metrics.
  • Amazon data storage limitations and API limits hinder lookback.
  • Dashboard updates can be disruptive to established workflows.
  • Non-Shopify sites not supported.
  • Lack of real-time data updates, relying on previous day information.

Triple Whale pricing

The commentary is based on 130 reviews from Triple Whale G2 reviews.

Triple Whale's pricing is generally considered high, especially for smaller businesses or those with lower revenue. However, many users find the robust attribution data and centralized platform worth the investment, leading to more efficient ad spend and increased ROI. Some users desire more affordable pricing tiers or bundled features.

Users sentiment

Neutral
+0

See the Triple Whale pricing page.

  • Triple Whale has a free plan.

Founders Dash

Free

Real-time insights into key business KPIs with a unified dashboard across all channels.

Growth

$1,290/year

Comprehensive tools to monitor profitability and marketing performance across all your key channels.

Pro

$279/mo

Advanced insights and visibility with the flexibility to scale your business using enhanced data.

Premium

$279/mo

Complete access to all integrations, and additional reports, with data passback to your ad channels.

Premium+

$279/mo

Unlimited flexibility, personalized analytics, and instant data insights across every piece of your business.

Enterprise+

Custom

Unlock the full potential of the Triple Whale Platform. Designed for large-scale operations, our solutions provide advanced analytics, seamless integrations, and dedicated support, empowering your business with the precision and data-driven insights needed to excel in the competitive DTC landscape.


Triple Whale alternatives

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    Contlo
    Better for personalized messaging across various channels, including email, SMS, and WhatsApp. Caters to online stores seeking improved customer engagement and campaign performance tracking. Has more website traffic momentum, but slower employee growth. Some users report issues with the app's speed, UI, and Shopify integration.
    Read more
  • Logo of Polar Analytics
    Polar Analytics
    More focused on Shopify integrations. Triple Whale alternative for users prioritizing funnel analysis and campaign tracking. Has less momentum than Triple Whale.
    Read more
  • Logo of Brevo Transactional Email
    Brevo Transactional Email
    Better for transactional emails like confirmations and resets. Easier setup and more affordable pricing plans are available. A user-friendly interface is commonly praised. However, email editor limitations and occasional performance issues have been reported.
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  • Logo of Netcore Customer Engagement and Experience Platform
    Netcore Customer Engagement and Experience Platform
    Better for mid-size to large businesses. Focuses on personalized messaging across multiple channels like email, SMS, and push notifications. Offers two-way messaging via SMS.
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  • Logo of Looker
    Looker
    Better for enterprise businesses. Wider industry applicability. More positive pricing sentiment. Stronger user ratings. Seamless Google product integration. Real-time data monitoring.
    Read more

Triple Whale FAQ

  • What is Triple Whale and what does Triple Whale do?

    Triple Whale is an e-commerce operating system that simplifies data analysis by combining data from various sources like Shopify, Klaviyo, and Facebook. It allows businesses to track key metrics, create custom reports, and leverage AI-powered forecasting for accurate insights and improved decision-making.

  • How does Triple Whale integrate with other tools?

    Triple Whale integrates with Shopify, Klaviyo, Facebook, and Google Ads, centralizing data for a comprehensive view of marketing performance. It uses first-party data for accurate insights and offers custom reports and AI-powered forecasting.

  • What the main competitors of Triple Whale?

    Top alternatives to Triple Whale include Contlo, Polar Analytics, and Netcore Cloud. These platforms offer similar e-commerce analytics and marketing automation features, catering to businesses seeking improved data analysis and customer engagement. Other competitors like Zendesk, Searchanise and Clevertap focus on different aspects of customer experience.

  • Is Triple Whale legit?

    Yes, Triple Whale is a legitimate ecommerce operating system. It's known for accurate revenue tracking and comprehensive data aggregation. However, users have noted navigation difficulties and limitations with Amazon data storage. Consider these points when evaluating if Triple Whale is safe and right for your business.

  • How much does Triple Whale cost?

    Triple Whale pricing starts with a free Founders plan. Paid plans include Growth at $1,290/year, and Pro, Premium, and Premium+ at $279/month. Enterprise+ pricing is custom. Is Triple Whale worth it? It depends on your ecommerce analytics needs and budget.

  • Is Triple Whale customer service good?

    Triple Whale's customer service receives positive feedback. Users highlight the helpfulness, responsiveness, and knowledge of the support team, particularly during onboarding and troubleshooting. While some mention occasional bugs requiring support interaction, the overall sentiment towards customer service is favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.