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Bento description
Bento is an email marketing and automation platform designed specifically for startups. It helps businesses engage with their customers, automate marketing tasks, and ultimately drive more revenue. Bento offers tools for email marketing, chat support, and customer journey mapping, providing a streamlined approach to growth.
Who is Bento best for
Bento is an email marketing and automation platform designed for startups. Users praise its powerful automation, high email deliverability, and responsive customer support, particularly the founder's direct involvement on Discord. However, some find the initial learning curve steep and the UI confusing. With comprehensive features like live chat, contact segmentation, and automated email sequences, Bento helps startups nurture leads and drive revenue.
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Ideal for startups and small businesses seeking an all-in-one email marketing and automation platform.
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Suitable for various sectors, including E-commerce, Healthcare, Finance, and Marketing.
Bento features
| Supported Bento supports live chat for real-time customer engagement. |
| Supported Bento supports contact segmentation based on various criteria for targeted outreach. |
| Supported Bento supports automated email marketing based on triggers and subscriber behavior. |
| Supported Bento offers targeted campaigns, personalized messaging, and automated sequences. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Bento reviews
- Excellent and responsive customer support via Discord, including direct interaction with the founder.
- Powerful and flexible automation features, especially for event-based workflows.
- High email deliverability rates.
- Comprehensive features for email marketing, including broadcasts, sequences, and flows.
- Fair and transparent pricing based on list size.
- Initial learning curve can be steep, potentially overwhelming for new users.
- Limited documentation, information primarily found on Discord.
- UI can be confusing for new users.
- Some minor bugs reported, although quickly resolved.
Bento pricing
The commentary is based on 19 reviews from Bento Capterra reviews and Bento G2 reviews.
Bento offers clear and fair pricing based on list size, with all features included at every tier. Users consistently praise the value, calling it affordable and a "steal" for the extensive functionality. The pricing model makes it easy to scale as your business grows.
Users sentiment
See the Bento pricing page.
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Bento has a free trial.
Bento Starter
Every feature you need Month-to-month, pay as you go Upto 100,000 emails per month Upto 3,000 identified users
Bento Growth
Every feature we offer, plus… Month-to-month, pay as you go† Yearly discounts available Unlimited email sending Unlimited team members Unlimited sites High reputation IP Pools First-in-line priority support 1:1 onboarding tour with our team Expert deliverability services Upto 4000 identified users
Bento alternatives
UserflowBetter for larger companies and easier to use. A Userflow alternative focused on user onboarding and in-app guidance, not email marketing. More established, with a larger user base.Read more
ActiveCampaignBetter fit for medium and large businesses. More integrations. ActiveCampaign is growing faster than Bento. A popular Bento alternative and competitor.Read more
User.comBetter suited for larger businesses. Live chat reliability is a concern for some users. Pricing transparency is a potential issue. User.com is growing faster than Bento.Read more
HubSpot Marketing HubBetter fit for larger companies and broader industry application. More established, with a larger team and more momentum. Offers SEO optimization and multi-channel campaigns including SMS and social media. Integrates with HubSpot CRM. Note that the free version is limited, and pricing can increase rapidly.Read more
Brevo Transactional EmailBetter for larger companies. Easier to use, but less reliable. Provides a free plan. More cost-effective pricing. Bento alternative; Brevo competitor.Read more
OverloopBetter for sales outreach automation and LinkedIn integration. More suitable for sales teams.Read more
Bento FAQ
What is Bento and what does Bento do?
Bento is an email marketing and automation platform built for startups. It offers email marketing, chat support, and customer journey mapping tools to streamline growth. Bento is praised for its powerful automation, high deliverability rates, and excellent customer support.
How does Bento integrate with other tools?
Bento integrates with various tools through its API and Zapier. This allows for connections with popular platforms, expanding its functionality for email marketing, chat support, and other business processes. This integration flexibility enhances Bento's automation capabilities and streamlines workflows.
What the main competitors of Bento?
ActiveCampaign, User.com, and HubSpot Marketing Hub are the main Bento competitors. They offer similar email marketing, automation, and customer journey mapping features for various business sizes. Consider Userflow and Overloop if you need specific features like in-app guidance or sales outreach automation.
Is Bento legit?
Bento is a legitimate email marketing and automation platform. User reviews praise its powerful automation, high deliverability rates, and responsive customer support. While there's a learning curve and some minor bugs have been reported, they appear to be quickly resolved by the developers. So, yes, Bento is safe and reliable for startups seeking email marketing solutions.
How much does Bento cost?
Bento's pricing includes the Starter plan at $30/month and a Growth plan at $0.01/user/month. A 30-day free trial is available. The Growth plan offers additional benefits like unlimited emails and priority support. Is Bento worth it? It depends on your needs and budget.
Is Bento customer service good?
Bento's customer service is highly praised. Users highlight the exceptional support provided through Discord, including direct and prompt assistance from the founder. This personalized approach and quick problem resolution contribute to a positive customer experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.