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AppMetrica

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Last updated on

Company health

Employee growth
7% decrease in the last year
Web traffic
5% decrease in the last quarter

Ratings

G2
4.6/5
(25)

AppMetrica description

AppMetrica is a mobile app analytics tool offering a range of features like tracking user behavior, revenue, and marketing campaigns. It's used by various teams, including product managers and analysts, to understand app performance and user engagement. AppMetrica is known for its user-friendly interface, comprehensive data analysis, and affordable pricing, making it suitable for businesses of all sizes seeking a single platform for mobile app analytics and marketing insights.


Who is AppMetrica best for

AppMetrica is a user-friendly mobile app analytics platform ideal for businesses seeking detailed performance and marketing insights. Users praise its intuitive interface, real-time data, and comprehensive reports. However, some have noted limitations in ROAS reporting and customization options. AppMetrica's detailed analytics and flexible pricing make it a strong choice for growing mobile-focused businesses.

  • Best for small to mid-sized businesses.

  • Suitable for mobile-first businesses focused on gaming, e-commerce, and subscriptions.


AppMetrica features

Type in the name of the feature or in your own words tell us what you need
Supported

AppMetrica supports in-app event tracking, allowing you to monitor specific user actions.

Supported

AppMetrica tracks installs, events, and revenue across iOS and Android.

Supported

AppMetrica supports external traffic tracking and campaign analysis.

Supported

AppMetrica offers revenue reports, customer interaction analysis, and tools for data-driven decisions.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+0.82

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Strongly positive
+0.73

Ease of Implementation

Strongly positive
+0.71

Scalability

Strongly positive
+1

AppMetrica reviews

We've summarised 25 AppMetrica reviews (AppMetrica G2 reviews) and summarised the main points below.

Pros of AppMetrica
  • User-friendly interface and data visualization.
  • Real-time data and reporting.
  • Comprehensive data analysis and detailed reports.
  • Affordable pricing and flexible plans.
  • Excellent customer support and helpful documentation.
Cons of AppMetrica
  • Lack of ROAS and ad spend reports.
  • Limited customization in the basic plan.
  • Occasional bugs and discrepancies with other analytics platforms.
  • Setup can be tricky for beginners.
  • Advanced features require premium subscriptions.

AppMetrica pricing

The commentary is based on 12 reviews from AppMetrica G2 reviews.

AppMetrica offers a free tier suitable for basic needs, with affordable and flexible subscription plans for growing businesses. Users appreciate the cost-effectiveness, especially for indie developers and those seeking advanced features like LTV prediction and raw data export. Several reviews mention upgrading plans as their needs evolve.

Users sentiment

Strongly positive
+0.82

See the AppMetrica pricing page.


AppMetrica alternatives

  • Logo of AppsFlyer
    AppsFlyer
    Better fit for larger enterprises focused on marketing ROI and fraud prevention. Has broader industry applicability, particularly in sectors like finance, retail, and consumer goods. Growing faster. Provides more advanced features like AI-powered creative optimization.
    Read more
  • Logo of Branch
    Branch
    Better fit for medium and large businesses focused on marketing and attributing app installs. Has stronger website traffic growth momentum. Provides deep linking and campaign tracking features.
    Read more
  • Logo of Google Analytics
    Google Analytics
    Better for web analytics. Free to use. Broader industry applicability. Stronger Google product integration. More established, but users report difficulty transitioning to GA4.
    Read more
  • Logo of Netcore Customer Engagement and Experience Platform
    Netcore Customer Engagement and Experience Platform
    Better for mid-size to large businesses focused on email, SMS, and push notification marketing. Offers AI-powered personalization and automation for improved customer engagement and sales. Stronger customer support and easier to use, but some features have limited customization. AppMetrica alternative; Netcore competitor.
    Read more
  • Logo of Singular
    Singular
    Better for marketing ROI analysis. Geared towards medium to large businesses, particularly in marketing/advertising and software/IT. Has more momentum than AppMetrica. A strong AppMetrica competitor and alternative.
    Read more
  • Logo of UXCam
    UXCam
    Better for qualitative user experience analysis with session recordings and heatmaps. Geared towards mobile-first companies focused on user experience. A popular AppMetrica competitor and AppMetrica alternative. More focused on UX insights.
    Read more

AppMetrica FAQ

  • What is AppMetrica and what does AppMetrica do?

    AppMetrica is a mobile app analytics platform that provides insights into user behavior, revenue, and marketing campaigns. It offers cross-platform tracking, in-app event monitoring, and revenue analysis tools. AppMetrica's user-friendly interface and comprehensive data make it suitable for businesses of all sizes.

  • How does AppMetrica integrate with other tools?

    AppMetrica integrates with other tools through its external traffic tracking and campaign analysis features. It allows for cross-platform attribution across iOS and Android, enabling a comprehensive view of user acquisition and behavior. This integration helps businesses understand the effectiveness of their marketing campaigns and optimize ad spend.

  • What the main competitors of AppMetrica?

    Top AppMetrica competitors include AppsFlyer, Branch, and Singular. These alternatives offer similar mobile attribution, analytics, and marketing campaign tracking features. Other options like PostHog and Cometly provide more specialized product analytics and advertising measurement capabilities.

  • Is AppMetrica legit?

    Yes, AppMetrica is a legitimate and safe mobile analytics platform. It's known for its user-friendly interface, comprehensive data analysis, and affordable pricing. Users appreciate its real-time data and reporting capabilities.

  • How much does AppMetrica cost?

    AppMetrica doesn't publicly disclose its pricing information. Contact AppMetrica directly to determine whether the product and its features are worth the investment for your needs.

  • Is AppMetrica customer service good?

    Users consistently praise AppMetrica's helpful and responsive customer support team. They highlight the support team's availability and willingness to assist with setup challenges and other technical issues, contributing to a positive customer experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.