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Appcues

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Company health

Employee growth
12% decrease in the last year
Web traffic
25% decrease in the last quarter
Financing
October 2021 - $53M

Ratings

G2
4.6/5
(323)
Glassdoor
4.9/5
(31)

Appcues description

Appcues is a platform that helps you create guides and messages within your software to improve user experience. It's aimed at businesses like yours who want users to get the most out of their software. Appcues lets you build onboarding tours, announce features, and get feedback, all without needing a programmer. This means your team can quickly design and launch in-app guidance to help users understand your software faster and become more successful using it.


Who is Appcues best for

Appcues is a no-code platform enabling you to create in-app guides and messages to boost user engagement and product adoption. Users praise its intuitive design and helpful customer support, while some note occasional bugs and limited customization. Appcues is best for product-led companies aiming to improve user onboarding and reduce support costs.

  • Best for small to medium-sized businesses (SMBs) looking to enhance user onboarding and product adoption.

  • Ideal for software, marketing, and education companies seeking improved user engagement.


Appcues features

Type in the name of the feature or in your own words tell us what you need
Supported

Appcues enables the creation of in-app messages, onboarding tours, and feature announcements to guide users.

Supported

Appcues allows building workflows across in-app messages, emails, and push notifications triggered by user behavior or events.

Supported

Appcues enables targeting based on demographics, behavior, or custom attributes to ensure relevant message delivery.

Supported

Appcues supports interactive checklists and walkthroughs to improve user onboarding and feature adoption.

Supported

Appcues integrates with existing push notification systems to automate targeted mobile alerts.

Supported

Appcues integrates with email marketing tools to send personalized emails based on user actions or events.

Supported

Appcues tracks metrics like message views, click-through rates, and conversion rates to measure campaign effectiveness.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.5

Customer Service

Strongly positive
+0.88

Ease of Use

Strongly positive
+1

Reliability and Performance

Neutral
-0.14

Ease of Implementation

Rather positive
+0.58

Scalability

Neutral
+0

Appcues reviews

We've summarised 314 Appcues reviews (Appcues G2 reviews) and summarised the main points below.

Pros of Appcues
  • Intuitive and user-friendly flow builder, enabling easy content creation.
  • Seamless integration with other platforms, like Segment and HubSpot.
  • No-code platform, empowering non-technical users to create in-app guidance.
  • Flexible design options and customization, allowing branded experiences.
  • Excellent and responsive customer support, praised for helpfulness.
Cons of Appcues
  • Difficult to target specific elements within flows, sometimes requiring workarounds.
  • Occasional bugs and glitches in the flow builder, impacting workflow.
  • Limited customization for specific design elements, like checklist styling.
  • Inconsistent flow behavior across different browsers and devices.
  • Lack of robust analytics and reporting within the platform, requiring external tools.

Appcues pricing

The commentary is based on 14 reviews from Appcues G2 reviews.

Appcues' pricing is generally considered expensive, especially for companies with large user bases or small businesses. While some reviewers find the price reasonable compared to competitors, others mention unexpected charges and a lack of pricing transparency for add-on features.

Users sentiment

Rather negative
-0.5

See the Appcues pricing page.

  • Appcues has a free trial.

Start

$250/mo

Ideal for startups and small businesses. Includes: In-app, email, and mobile push messaging; 5,000 Messages per month; User data and segmentation; No-code event tracking; Email support.

Grow

$1,000/mo

Ideal for teams at high-growth companies. Everything in Start, plus: Premium in-app experiences; 10,000 Messages per month; Customer Success.

Scale

Custom

Ideal for high user volumes and enterprises. Everything in Grow, plus: Flexible pricing that works at scale; Dedicated Implementation & Success Manager.


Appcues alternatives

  • Logo of Chameleon
    Chameleon
    Better fit for finance, e-commerce, retail, real estate, hospitality, legal, and non-profit industries. A Chameleon alternative for user onboarding and in-app guidance.
    Read more
  • Logo of Apxor
    Apxor
    Better for mobile apps. Has grown faster in website traffic and employee count. Focuses on user engagement and adoption, especially for finance and entertainment.
    Read more
  • Logo of UserGuiding
    UserGuiding
    A better Appcues alternative for those seeking faster growth and a potentially more affordable option. It's simpler with fewer customization options.
    Read more
  • Logo of Userflow
    Userflow
    Better for users who value ease of use. A strong Appcues alternative for those who need robust multi-language support. Appcues has more momentum currently. Consider Userflow if you need XLIFF import/export features.
    Read more
  • Logo of Netcore Customer Engagement and Experience Platform
    Netcore Customer Engagement and Experience Platform
    Better for marketing automation across multiple channels like email, SMS, and push notifications. A strong Appcues alternative for mid-size to large businesses, especially in e-commerce and retail, focused on driving sales and engagement.
    Read more
  • Logo of Looker
    Looker
    Better for data analysis and reporting. A Looker alternative for user onboarding and in-app guidance. More suitable for data-driven businesses.
    Read more

Appcues FAQ

  • What is Appcues and what does Appcues do?

    Appcues is a no-code platform that allows you to create in-app guidance, such as onboarding tours, feature announcements, and surveys. It helps improve user experience and product adoption by enabling non-technical users to easily build and customize interactive guides and messages within their software.

  • How does Appcues integrate with other tools?

    Appcues seamlessly integrates with various platforms, including Segment and HubSpot, to streamline data flow and enhance user experience. This allows for personalized in-app guidance and efficient data synchronization.

  • What the main competitors of Appcues?

    Appcues's top competitors include Chameleon, Product Fruits, and Guideflow, all offering in-app guidance and user onboarding solutions. Other alternatives, like Netcore and Totango, focus on broader customer engagement and success.

  • Is Appcues legit?

    Appcues is a legitimate platform used by many companies for in-app guidance. It's known for its ease of use and helpful customer support. However, some users have mentioned occasional bugs and limitations in design customization. If these concerns are critical for your use case, consider exploring alternatives like Chameleon or Product Fruits.

  • How much does Appcues cost?

    Appcues pricing starts at $250/month for the Start plan, suitable for small businesses. The Grow plan is $1,000/month for high-growth companies. Enterprise-grade features are available in the Scale plan with custom pricing. They offer a free trial, but no free plan.

  • Is Appcues customer service good?

    Appcues' customer service receives positive feedback. Users highlight the helpful, responsive, and knowledgeable support team, contributing to a generally positive customer service experience. However, some have noted difficulty troubleshooting without direct support interaction.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.