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Adobe Campaign description
Adobe Campaign is a marketing automation software designed for larger businesses. It helps you create personalized marketing campaigns and deliver them across various channels like email and mobile. Its focus is on providing a consistent customer experience by coordinating your automated messages, ensuring customers aren't overwhelmed by conflicting information. This helps keep customers engaged and satisfied with your brand.
Who is Adobe Campaign best for
Adobe Campaign is a powerful marketing automation platform designed for larger businesses seeking to create personalized customer journeys. Users praise its real-time editing, personalized messaging, and cross-channel automation. However, some find the interface complex and the cost high. Ideal for companies needing advanced features and comprehensive data management.
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Best for medium to large businesses seeking robust marketing automation.
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Ideal for various sectors, including Healthcare, Finance, and E-commerce.
Adobe Campaign features
| Supported Adobe Campaign allows tracking email campaign performance with metrics such as open rates, click-through rates, and conversions. |
| Supported Adobe Campaign allows for personalized, omnichannel customer journeys through its automation and integration with Adobe Journey Optimizer. |
| Supported Adobe Campaign supports creating and sending SMS marketing campaigns. |
| Supported Adobe Campaign allows personalized emails based on customer behavior, preferences, and segments. |
| Supported Adobe Campaign automates emails based on triggers and subscriber behavior, including transactional emails and real-time remarketing. |
| Supported Adobe Campaign supports designing, executing, and optimizing omnichannel campaigns for various markets. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Adobe Campaign reviews
We've summarised 348 Adobe Campaign reviews (Adobe Campaign G2 reviews) and summarised the main points below.
- Real-time campaign editing capabilities
- Personalized messaging and targeting features
- Cross-channel marketing automation capabilities
- Comprehensive customer data management
- Extensive email marketing functionality
- Steep learning curve for new users
- Complex user interface
- Slow performance, especially for reporting
- Limited out-of-the-box functionality, requires customization
- High cost, especially for advanced features and consulting
Adobe Campaign pricing
The commentary is based on 12 reviews from Adobe Campaign G2 reviews.
No pricing information available.
Users sentiment
See the Adobe Campaign pricing page.
Adobe Campaign alternatives
adobe-campaign vs HubSpot Marketing HubBetter for inbound marketing and lead generation. Integrates seamlessly with HubSpot CRM. Easier to use, but the free version is limited. More popular and growing faster than Adobe Campaign.Read more
Mailchimp All-in-One Marketing PlatformBetter for smaller businesses needing simpler email marketing and automation. Easier to use with extensive integrations but less robust for complex, multi-channel campaigns.Read more
iwinBACKBetter for mid-sized businesses. Has more momentum in employee growth. Focuses on customer communication and engagement.Read more
ActiveCampaignBetter fit for smaller businesses. Offers built-in CRM and sales automation. Integrates with more business tools. More user-friendly but has a slightly lower performance rating. Provides drip campaigns and workflow automation.Read more
eSputnikBetter fit for small to mid-sized businesses focused on omnichannel marketing and personalized experiences. Offers AI-powered product recommendations, advanced segmentation, and streamlined communication across various channels including email, SMS, and push notifications. More affordable and easier to use. Has positive reviews for customer service, ease of use, and value. An Adobe Campaign alternative and competitor.Read more
DeployteqBetter for mid-sized businesses. Easier to use and implement. More cost-effective Adobe Campaign alternative.Read more
Adobe Campaign FAQ
What is Adobe Campaign and what does Adobe Campaign do?
Adobe Campaign is a marketing automation software for creating and delivering personalized campaigns across various channels, including email and mobile. Its strength lies in coordinating automated messages for a consistent customer experience, enhancing engagement and satisfaction.
How does Adobe Campaign integrate with other tools?
Adobe Campaign integrates with other Adobe Experience Cloud applications, including Adobe Analytics, Target, and Audience Manager. This allows for robust cross-channel campaign management, personalized experiences, and comprehensive data analysis. It also integrates with other third-party tools via APIs.
What the main competitors of Adobe Campaign?
Top alternatives to Adobe Campaign include HubSpot Marketing Hub, Mailchimp, and ActiveCampaign. These platforms offer similar marketing automation features, often at a more budget-friendly price point, making them suitable for various business sizes. Other competitors like iwinBACK, eSputnik, and Deployteq cater to specific needs and business sizes.
Is Adobe Campaign legit?
Adobe Campaign is a safe and legitimate marketing automation software. It's designed for larger businesses seeking personalized, cross-channel campaigns. User reviews highlight robust features but note a steep learning curve and potentially high costs.
How much does Adobe Campaign cost?
Adobe Campaign pricing is not publicly available. Contact Adobe for a customized quote based on your specific business needs and desired features. Consider exploring alternative email marketing platforms with transparent pricing if budget is a primary concern.
Is Adobe Campaign customer service good?
Customer reviews on Adobe Campaign's customer service are mixed. While some users praise the helpful support and seamless app integration, others express frustration with slow response times and unhelpful support. Some users even reported unresolved issues lasting for years.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.