Adobe Campaign vs HubSpot Marketing Hub

by Gralio Feb 24, 2025

Adobe Campaign and HubSpot Marketing Hub cater to different marketing needs. Adobe Campaign excels in complex, enterprise-grade automation, while HubSpot offers a user-friendly, all-in-one solution for SMBs. The best choice depends on your business size, marketing complexity, and budget.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5265 reviews and 60 websites, saving 1 day, 5 hours, 45 minutes of reading.

Adobe Campaign

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Adobe Campaign is a marketing automation software designed for larger businesses. It helps you create personalized marketing campaigns and deliver them across various channels like email and mobile. Its focus is on providing a consistent customer experience by coordinating your automated messages, ensuring customers aren't overwhelmed by conflicting information. This helps keep customers engaged and satisfied with your brand.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Adobe Campaign is a powerful platform best suited for larger enterprises with complex marketing automation needs and a focus on omnichannel experiences, especially email and mobile. HubSpot Marketing Hub is a more versatile platform ideal for small to medium-sized businesses (SMBs) seeking an all-in-one marketing solution with robust inbound marketing and CRM integration.

Relative strengths of Adobe Campaign (compared to HubSpot Marketing Hub)

Superior email and mobile marketing automation capabilities.
Strong focus on personalized cross-channel experiences and consistent messaging.
Advanced segmentation and targeting features for precise audience engagement.

Relative weaknesses of Adobe Campaign (compared to HubSpot Marketing Hub)

Higher cost and steeper learning curve compared to HubSpot.
Less intuitive user interface and potentially slower performance.
Limited out-of-the-box functionality, often requiring customization.

Who is using Adobe Campaign and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Adobe Campaign VS. HubSpot Marketing Hub

Adobe Campaign is a powerful marketing automation solution designed for larger businesses with complex marketing needs. Users appreciate its personalized messaging, cross-channel marketing automation, and comprehensive customer data management features. However, some find the interface complex and the cost high. It's best for companies prioritizing a consistent customer experience across multiple channels.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. Users praise its intuitive interface and robust analytics. However, some find the pricing model and limited free version to be drawbacks. It offers a comprehensive suite of tools, including email marketing, automation, and SEO optimization, all designed to streamline workflows and boost lead generation.

Best for medium to large businesses seeking robust marketing automation.
Ideal for industries like Healthcare, Finance, and E-commerce.

Best for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Adobe Campaign and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Partially supported

Adobe Campaign supports automated campaigns through workflows, but not bot builders.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Email and Form Automation

Partially supported

Adobe Campaign automates emails via scheduling and workflows, but form processing might require integrations.

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.
Multi-Channel Campaigns

Supported

Adobe Campaign supports multi-channel campaigns, including SMS, and integrates with other channels.

Supported

HubSpot Marketing Hub supports multi-channel campaigns, including SMS and social media.
Campaign tracking

Supported

Adobe Campaign supports campaign tracking with features to monitor performance and analyze recipient behavior.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot integration

Partially supported

Adobe Campaign does not have a direct integration with HubSpot, but Adobe Experience Platform does.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
HubSpot CRM integration

Partially supported

Adobe Campaign integrates with HubSpot CRM indirectly, via Adobe Experience Platform or Workfront Fusion.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

No data

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Adobe Campaign and HubSpot Marketing Hub Pricing

No pricing information available.

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

Adobe Campaign and HubSpot Marketing Hub review insights

Users love

Real-time campaign editing capabilities
Personalized messaging and targeting features
Cross-channel marketing automation capabilities
Comprehensive customer data management
Extensive email marketing functionality

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Steep learning curve for new users
Complex user interface
Slow performance, especially for reporting
Limited out-of-the-box functionality, requires customization
High cost, especially for advanced features and consulting

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Adobe Campaign and HubSpot Marketing Hub Ratings

G2

4.1/5

(348)
Glassdoor

4.3/5

(10097)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

4% increase in the last year

15% increase in the last year

Web traffic

1% decrease in the last quarter

10% decrease in the last quarter

Financing

June 1984 - $3M

July 2012 - $101M

How do Adobe Campaign and HubSpot Marketing Hub compare in ease of use for non-technical marketers?

HubSpot Marketing Hub is generally considered easier to use for non-technical marketers than Adobe Campaign. User reviews frequently cite HubSpot's intuitive interface and ease of use, while Adobe Campaign is often described as complex and having a steep learning curve. While both offer powerful marketing automation, HubSpot's focus on user-friendliness makes it more accessible for those without technical expertise.

Which platform provides better integration with existing CRM systems besides HubSpot's own CRM?

Adobe Campaign offers better integration with existing CRM systems besides HubSpot's own CRM. While HubSpot Marketing Hub seamlessly integrates with HubSpot CRM, its focus is primarily within its own ecosystem. Adobe Campaign is designed to integrate with various CRM systems, providing more flexibility for businesses already utilizing a different CRM platform.

What are the advantages of Adobe Campaign?

Adobe Campaign excels at creating personalized, coordinated customer experiences across multiple channels, ensuring consistent messaging and reducing customer fatigue. Its strength lies in catering to complex marketing needs of larger businesses, offering robust features for real-time campaign editing, targeted messaging, and comprehensive customer data management.

What are the disadvantages of Adobe Campaign?

Adobe Campaign's disadvantages include a steep learning curve, a complex user interface, slow performance (especially for reporting), limited out-of-the-box functionality requiring customization, and high cost, particularly for advanced features and consulting.

Alternatives to Adobe Campaign and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

iwinBACK

iwinBACK is a marketing automation software designed for mid-sized businesses looking to improve customer communication and engagement. It allows you to create and automate personalized marketing campaigns across multiple channels, including email, SMS, and calls, all from one platform. This helps businesses acquire new customers, retain existing ones, and win back those who haven't engaged in a while. iwinBACK provides data analysis and insights to help improve marketing campaigns and achieve better results.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Brevo Transactional Email

Brevo Transactional Email helps businesses send important emails like order confirmations and password resets. It offers easy email design tools, integrates with existing business systems, and automates sending based on customer actions. You can track if emails are opened or clicked and the service is secure for your customer's data. Brevo Transactional Email is suitable for both small and large businesses.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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