Semrush vs Ubersuggest

by Gralio Feb 19, 2025

Semrush and Ubersuggest both cater to businesses seeking to improve their online presence. Semrush offers a more extensive suite of tools for a wider range of marketing activities, while Ubersuggest focuses specifically on SEO tools with a more user-friendly interface and affordable pricing.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4455 reviews and 60 websites, saving 1 day, 1 hour, 15 minutes of reading.

Semrush

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Ubersuggest

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About

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Ubersuggest is an SEO tool that helps businesses improve their website ranking and attract more visitors. It offers keyword research, competitor analysis, and website traffic insights. Ubersuggest is popular among marketers and website owners as an all-in-one SEO solution. Its easy-to-use interface and comprehensive features make it suitable for both beginners and experienced users.

Summary

Main difference

Semrush offers a broader suite of digital marketing tools, including SEO, content marketing, competitor analysis, social media management, and paid advertising. Ubersuggest primarily focuses on SEO tools like keyword research, competitor analysis, and website traffic insights.

Relative strengths of Semrush (compared to Ubersuggest)

Wider range of marketing tools beyond SEO, including content marketing, social media management, and paid advertising.
Larger database and more comprehensive competitor analysis features.
Enterprise-level SEO platform with advanced features for larger organizations.

Relative weaknesses of Semrush (compared to Ubersuggest)

Higher pricing compared to Ubersuggest, especially for additional features.
Steeper learning curve due to the extensive feature set.
User interface can feel overwhelming for beginners.

Who is using Semrush and Ubersuggest?

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Burkhard Berger

Building my things to $10M in revenue with organic marketing.

Who should use Semrush VS. Ubersuggest

Semrush is a leading online visibility and marketing platform that empowers businesses to elevate their online presence. Offering a comprehensive suite of tools, Semrush excels in SEO, competitor analysis, and content marketing. Fortune 500 companies and digital marketing agencies alike leverage Semrush’s robust features. Users praise Semrush for providing actionable insights and streamlining campaign design, while some note the cost as a potential drawback.

Ubersuggest is a user-friendly SEO tool ideal for businesses of all sizes. Users praise its comprehensive keyword research, competitor analysis, and affordable pricing. Some users mention occasional inaccuracies in data and limited competitor analysis features. Ubersuggest helps website owners improve their search engine rankings and attract more organic traffic.

Best fit for small, medium, and large businesses seeking to enhance their online presence.
Ideal for E-commerce, Media & Entertainment, Marketing & Advertising, and Software companies.

Best for small to medium-sized businesses seeking affordable SEO solutions.
Ideal for marketing, media, software, and education industries.

Semrush and Ubersuggest features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email & SMS

Not supported

Semrush does not support sending emails or SMS messages.

Not supported

Ubersuggest does not support sending emails or SMS messages.
Keyword Research

Supported

Semrush supports keyword research with tools and a large database.

Supported

Ubersuggest supports keyword research with tools for discovery and analysis.
Competitor Traffic Analysis

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

Not supported

Ubersuggest analyzes competitor SEO strategies but doesn't offer daily or weekly traffic analysis.
Enterprise SEO Solutions

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.

Not supported

Ubersuggest is not designed for enterprise SEO needs.
Data-Driven Content Strategy

Supported

Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.

Supported

Ubersuggest supports data-driven content strategy by providing keyword research, content performance tracking, competitor analysis, and AI-powered content creation.
SERP Analysis

Supported

Semrush provides tools for SERP analysis, including competitor analysis features such as identifying competing websites, analyzing keyword gaps, and comparing backlink profiles.

Supported

Ubersuggest supports SERP analysis, including competitor analysis.

Qualities

Value and Pricing Transparency

-0.64

Rather negative sentiment

+0.43

Rather positive sentiment
Customer Service

+0.43

Rather positive sentiment

+0.6

Rather positive sentiment
Ease of Use

+0.67

Rather positive sentiment

+0.84

Strongly positive sentiment
Reliability and Performance

+0.55

Rather positive sentiment

-0.25

Neutral sentiment
Ease of Implementation

+0.19

Neutral sentiment

No data
Scalability

-0.56

Rather negative sentiment

No data

Semrush and Ubersuggest Pricing

No data

User sentiment

Rather negative

-0.64

See full Pricing page

No data

User sentiment

Rather positive

+0.43

We couldn't find a pricing page for Ubersuggest.

Semrush and Ubersuggest review insights

4455 reviews analysed from and

Users love

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

User-friendly interface and easy navigation.
Comprehensive keyword research features, including long-tail keywords and competitor analysis.
Affordable pricing, especially the lifetime plan.
Regular updates and new feature additions.
Helpful SEO audit tool with actionable insights.

Users dislike

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

Limited free tier with daily search restrictions.
Inaccurate keyword difficulty and search volume data.
Occasional bugs and slow loading times.
Limited competitor analysis features.
Aggressive upselling and frequent promotional emails.

Semrush and Ubersuggest Ratings

G2

4.5/5

(2095)
Capterra

4.7/5

(2131)
Glassdoor

4.0/5

(272)

G2

4.2/5

(141)
Capterra

4.4/5

(88)

Company health

Employee growth

13% increase in the last year

24% increase in the last year

Web traffic

5% decrease in the last quarter

11% decrease in the last quarter

Financing

January 2018 - $40M

November 2016 - $0

How accurate is Ubersuggest's keyword difficulty data compared to Semrush?

Ubersuggest's keyword difficulty data is generally considered less accurate than Semrush's. User reviews frequently mention inaccuracies in Ubersuggest's keyword difficulty and search volume data, while Semrush has a larger database and is known for more robust data analysis capabilities. Therefore, while Ubersuggest can provide a general idea of keyword difficulty, Semrush is likely to offer more precise and reliable data for informed decision-making.

Which product offers better competitor analysis for enterprise-level SEO needs?

Semrush offers better competitor analysis for enterprise SEO needs. While Ubersuggest provides basic competitor insights, Semrush offers a more comprehensive suite of tools, including competitor traffic analysis, keyword gap analysis, and backlink profile comparisons. Semrush's enterprise SEO platform is specifically designed for larger organizations and provides more in-depth data and advanced features for comprehensive competitor analysis.

What are the advantages of Semrush?

Semrush offers a broader range of marketing tools beyond SEO, including content marketing, social media management, and paid advertising features. It also boasts a larger database and provides insights into competitor strategies, enabling more data-driven decisions. For enterprise-level organizations, Semrush's dedicated platform caters to their specific needs. It's worth noting that Semrush is utilized by many Fortune 500 companies, suggesting a higher level of trust and adoption among large organizations.

What are the disadvantages of Semrush?

Semrush's main disadvantage is its high cost, which is a recurring complaint among users. While it offers a comprehensive suite of tools, the pricing can be prohibitive, especially for smaller businesses or those with limited budgets. Additionally, some users report that the data provided by Semrush, while generally reliable, can sometimes be inaccurate regarding keyword difficulty and search volume.

Alternatives to Semrush and Ubersuggest

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Strell.io

Strell.io is an SEO tool that helps businesses improve their website ranking on search engines. It offers features like keyword research, content optimization analysis, and competitor analysis. Strell.io promises to help users find low-competition keywords, optimize their content for search engines, and improve their overall organic traffic.

Dragon Metrics

Dragon Metrics is a global SEO software platform designed to help businesses improve their search engine rankings. It offers a comprehensive suite of tools, including rank tracking, competitor analysis, reporting, and technical SEO auditing. Dragon Metrics is known for its in-depth data, user-friendly interface, and global coverage, making it suitable for businesses of all sizes looking to boost their online visibility. It promises simplified reporting, clear insights, and ultimately, better rankings.

Notion

Notion is an all-in-one workspace platform designed to help teams organize information, manage projects, and collaborate effectively. It centralizes notes, documents, tasks, and databases, making it easy for teams to access and share information. Notion allows users to customize their workspace with templates and integrations and offers AI features for writing assistance and information retrieval. It aims to be a flexible solution that adapts to various work styles and replaces the need for multiple single-purpose tools.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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