Smile.io vs Boomerangme

by Gralio Feb 11, 2025

Smile.io and Boomerangme both offer loyalty programs, but target different markets. Smile.io excels in e-commerce integrations and customization, while Boomerangme prioritizes affordability and ease of use for SMBs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 121 reviews and 60 websites, saving 1 hour, 10 minutes of reading.

Smile.io

Website LinkedIn Twitter

Boomerangme

Website LinkedIn Twitter

About

Smile.io helps businesses turn one-time buyers into loyal customers with easy-to-manage rewards programs. Used by over 100,000 brands, it lets you reward actions like purchases, social sharing, and reviews. Features include customizable program design, powerful reporting, and integrations with popular e-commerce platforms like Shopify and BigCommerce. Smile.io aims to increase sales, repeat purchases, and brand loyalty, while saving on marketing costs.

Boomerangme is a loyalty and rewards program platform designed for small and medium-sized businesses. It allows you to create digital loyalty cards, track customer engagement, and run targeted promotions. Boomerangme focuses on replacing traditional printed loyalty cards with a digital system that integrates with your existing POS and marketing tools. They emphasize ease of use, claiming their AI can automatically set up a program based on your business information.

Summary

Main difference

Smile.io is a robust, customizable loyalty program best suited for e-commerce businesses leveraging platforms like Shopify. Boomerangme offers a simpler, more affordable solution ideal for SMBs, especially in the service industry, wanting a quick setup and digital loyalty cards.

Relative strengths of Smile.io (compared to Boomerangme)

Strong integrations with e-commerce platforms like Shopify and BigCommerce.
Highly customizable reward programs.
Comprehensive reporting and analytics.

Relative weaknesses of Smile.io (compared to Boomerangme)

Higher pricing, especially for advanced features.
Limited customization for reward redemption and coupons.
Some users find the interface complex.

Who should use Smile.io VS. Boomerangme

Smile.io is a rewards program software that helps e-commerce businesses build customer loyalty. Users love its ease of use and customization options, along with excellent customer support. However, some find the pricing structure expensive and desire more redemption flexibility. If you're looking to boost repeat purchases and engagement, Smile.io is worth considering.

Boomerangme is a user-friendly loyalty and rewards platform for small and medium-sized businesses. It helps replace outdated punch cards with a digital system, integrating with your existing POS and marketing tools. Users praise its ease of use, affordability, and excellent customer service. Some users desire more customization options and improved POS integrations.

Best for small to mid-sized businesses.
Ideal for e-commerce businesses.

Best for small to medium-sized businesses.
Ideal for service-based businesses replacing traditional loyalty cards.

Smile.io and Boomerangme features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Automated loyalty program setup

Supported

Smile.io offers automated setup and integrations to streamline loyalty programs.

Supported

Boomerangme supports automated loyalty program setup through integrations with services like HighLevel and Zapier.
Digital punch card system

Supported

Smile.io offers a points-based system, analogous to a digital punch card, rewarding repeat purchases.

Supported

Boomerangme offers digital punch cards where customers earn stamps for purchases, redeemable for rewards.
Automated personalized messaging

Partially supported

Smile.io offers automated personalized messaging for its loyalty program and via integration with Klaviyo and Mailchimp.

Supported

Boomerangme offers automated personalized messaging across various channels like email, SMS, and push notifications.
Loyalty program

Supported

Smile.io supports loyalty programs with points, VIP tiers, and referrals.

Supported

Boomerangme allows businesses to set up and manage loyalty programs to reward customers.
Welcome emails

Partially supported

Smile.io can send welcome emails via Klaviyo integration.

Partially supported

Boomerangme supports automated emails, but automatic welcome emails for loyalty programs are not explicitly mentioned.
Birthday emails

Supported

Smile.io can send birthday emails to loyalty program members, with enhanced customization via Klaviyo integration.

Supported

Boomerangme can automatically send birthday emails to loyalty program members.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

+1

Strongly positive sentiment
Customer Service

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.89

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.71

Strongly positive sentiment

+0.71

Strongly positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.29

Neutral sentiment
Scalability

No data

No data

Smile.io and Boomerangme Pricing

Smile.io offers a free plan for businesses with less than 200 monthly orders. They also offer migration services from other loyalty program providers, including buying out existing contracts.

Plans

User sentiment

Neutral

-0.14

See full Pricing page

Boomerangme offers tiered subscription pricing with Business, Agency, and Franchise plans. All plans include a 14-day free trial. The pricing model is based on features and capabilities, with each tier catering to different business needs. The prices shown are monthly prices based on an annual subscription. They also offer monthly and quarterly plans with different prices.

Plans

User sentiment

Strongly positive

See full Pricing page

Smile.io and Boomerangme review insights

99 reviews analysed from

Users love

Easy to set up and use, with a user-friendly interface.
Highly customizable reward programs to fit various business needs.
Excellent customer support, praised for responsiveness and helpfulness.
Effective at boosting customer engagement and repeat purchases.
Seamless integration with Shopify and other popular e-commerce platforms.

Exceptional customer service, with fast response times and helpful support.
Easy to use and intuitive platform.
Affordable pricing.
White-label functionality allows for reselling the service.
Regular updates and new features added frequently.
Integrations with Apple Wallet and Google Pay.
Useful marketing tools, including push notifications and geo-targeting.
Positive community and CEO involvement.

Users dislike

The pricing tiers can be expensive, with significant jumps between plans.
Limited customization for reward redemption options and coupon functionality.
Some users find the pop-up interface confusing and disruptive to the customer experience.
Integrations with third-party email marketing platforms could be improved.
Lack of flexibility in the free plan, limiting customization and integrations.

Limited customization options for white-label customers.
UTM tracking from Meta ads is not always accurate.
Scanner app could be improved for better sensitivity.
Limited POS integrations.
Push notifications not working consistently on Android.
Would like the ability to charge clients in different currencies based on location.
Documentation could be improved.

Smile.io and Boomerangme Ratings

G2

4.2/5

(45)
Glassdoor

4.3/5

(69)

G2

4.8/5

(64)
TrustPilot

4.6/5

(22)

Company health

Employee growth

2% decrease in the last year

No change in the last year

Web traffic

6% decrease in the last quarter

43% increase in the last quarter

Financing

February 2012 - $1M

September 2023 - $1M

How customizable are Smile.io's reward redemption options?

Smile.io offers limited customization for reward redemption options and coupon functionality, which is a common complaint among users. While it supports various reward types like gift cards, discounts, and free products, the platform lacks advanced customization features for creating unique or complex redemption options.

Which product best integrates with existing POS systems?

Boomerangme is the better choice for integrating with existing POS systems. While Smile.io primarily integrates with e-commerce platforms, Boomerangme explicitly focuses on integrating with existing POS and marketing tools, making it more suitable for businesses with established POS infrastructure.

What are the advantages of Smile.io?

Smile.io offers highly customizable reward programs and seamless integrations with popular e-commerce platforms like Shopify, making it ideal for online businesses. It's praised for its user-friendly interface and effective customer support. Used by over 100,000 brands, Smile.io has a proven track record of boosting customer engagement and repeat purchases.

What are the disadvantages of Smile.io?

Smile.io's pricing plans can be expensive, especially for smaller businesses, with significant price jumps between tiers. Some users find the reward redemption options and coupon functionality to be less flexible than desired. The pop-up interface for the loyalty program can be disruptive to the customer experience, and integrations with third-party email marketing tools have room for improvement. Finally, the free plan offers very limited customization and integrations.

Alternatives to Smile.io and Boomerangme

SaaSquatch

SaaSquatch is a referral marketing platform designed to help mid-sized and larger companies turn their existing customers into advocates. It allows you to build custom referral programs with rewards and incentives for referring new customers. With customizable templates, various integrations, and fraud detection, SaaSquatch aims to make referral programs easy to manage and effective at driving growth and customer loyalty.

Yotpo

Yotpo is a popular eCommerce marketing platform designed to increase customer retention. It offers a suite of integrated tools including reviews and ratings, loyalty programs, SMS and email marketing, and subscriptions. Yotpo helps businesses understand customer behavior, personalize marketing, and encourage repeat purchases, all within a single platform. This data-driven approach allows businesses to track performance and optimize their strategies for better customer engagement and increased sales.

TapMango

TapMango helps businesses, especially restaurants and retailers, create custom loyalty programs. With TapMango, you can reward repeat customers, track their purchases, and manage digital promotions. TapMango also offers tools to attract new customers through referrals and online reviews.

Social Spiral

Social Spiral is a customer loyalty program designed for small to mid-sized businesses. This software allows you to track both your traditional and digital marketing efforts in one place. It aims to simplify the process of building and managing customer loyalty programs to help you increase customer retention and sales.

Cello

Cello is a software platform designed to help businesses, especially software companies, grow by encouraging their existing users to refer new customers. It does this by making it easy for users to share about the product and by providing rewards for successful referrals. Cello handles the technical side of running a referral program, including tracking referrals, managing rewards, and ensuring secure payments. This allows businesses to focus on their product and customers while building a referral program as a growth strategy.

Friendbuy

Friendbuy helps businesses create and manage referral and customer loyalty programs. It aims to boost sales by turning existing customers into brand advocates. The software integrates with various e-commerce, marketing, and data platforms, allowing businesses to incorporate referral incentives into their customer interactions. Friendbuy focuses on driving new customer acquisition and increasing customer lifetime value, boasting a strong track record with both large and rapidly growing brands.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know