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Yotpo description
Yotpo is a popular eCommerce marketing platform designed to increase customer retention. It offers a suite of integrated tools including reviews and ratings, loyalty programs, SMS and email marketing, and subscriptions. Yotpo helps businesses understand customer behavior, personalize marketing, and encourage repeat purchases, all within a single platform. This data-driven approach allows businesses to track performance and optimize their strategies for better customer engagement and increased sales.
What companies are using Yotpo?
Who is Yotpo best for
Yotpo is an eCommerce marketing platform that helps businesses boost customer retention and sales through reviews, loyalty programs, and personalized marketing. Users praise its seamless Shopify integration and effective review requests. However, some find the free plan limited and the pricing expensive. Best for businesses focused on growth through user-generated content and engagement.
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Best for small, medium, and large eCommerce businesses.
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Ideal for retail, consumer goods, and eCommerce industries.
Yotpo features
| Supported Yotpo supports creating, sending, and tracking email campaigns. |
| Supported Yotpo helps businesses collect and display customer reviews to boost sales. |
| Supported Yotpo supports setting up and managing referral programs, including rewards and tracking. |
| Supported Yotpo allows businesses to create and manage loyalty programs to reward repeat customers. |
| Supported Yotpo supports sending and receiving SMS messages for marketing, alerts, and two-way conversations. |
| Supported Yotpo supports creating, updating, canceling, and tracking subscriptions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Yotpo reviews
We've summarised 616 Yotpo reviews (Yotpo GetApp reviews, Yotpo Software Advice reviews, Yotpo TrustPilot reviews, Yotpo Capterra reviews and Yotpo G2 reviews) and summarised the main points below.
- Seamless integration with Shopify, making it easy to use.
- Effective automated review request emails, leading to increased reviews.
- Excellent customer support, consistently praised for responsiveness.
- Robust features for collecting and showcasing user-generated content (UGC).
- The “Free” plan is extremely limited and lacks key features.
- The admin dashboard can be slow and buggy at times.
- Expensive pricing plans, especially for small businesses.
- Limited customization options for the review widgets.
Yotpo pricing
The commentary is based on 67 reviews from Yotpo Capterra reviews, Yotpo G2 reviews, Yotpo GetApp reviews and Yotpo Software Advice reviews.
Yotpo's pricing is generally considered expensive, especially for smaller businesses. While many users find the software valuable and worth the cost, some feel the price is steep compared to alternatives and wish for more affordable or flexible plans. The jump from the free to paid plans is also seen as substantial.
Users sentiment
See the Yotpo pricing page.
Yotpo alternatives
yotpo vs StampedHas slower momentum. Lacks SMS marketing features. Loyalty programs are considered buggy by some users. Review widgets may cause website performance issues.Read more
LoyaltyLionMore focused on Shopify-based loyalty programs. A Yotpo alternative better for smaller businesses with simpler loyalty needs.Read more
GrowaveBetter for small to mid-sized Shopify stores. Offers a cost-effective all-in-one platform with easier setup and excellent customer support. Grows faster than Yotpo, but some users find the interface overwhelming with limited third-party integrations.Read more
Octocom AI Customer Experience SuiteMore focused on automated customer support and 24/7 availability. A Yotpo competitor and alternative, Octocom leverages AI for customer interactions. It has less momentum than Yotpo.Read more
nuvoBetter for data importing automation. Geared towards mid-sized software companies needing streamlined data onboarding. Has more momentum currently. Users praise its ease of use and effective bulk data handling. A Yotpo competitor and alternative.Read more
QuoliMore focused on review collection and display. Has significantly more momentum based on employee growth. A Yotpo competitor and alternative for smaller e-commerce businesses.Read more
Yotpo FAQ
What is Yotpo and what does Yotpo do?
Yotpo is an eCommerce marketing platform that helps businesses boost customer retention and drive sales. It offers tools for reviews and ratings, loyalty programs, SMS and email marketing, and subscriptions, enabling personalized marketing and repeat purchases. Yotpo centralizes these functions into a single platform for streamlined management and data-driven optimization.
How does Yotpo integrate with other tools?
Yotpo integrates seamlessly with major eCommerce platforms like Shopify, Magento, and BigCommerce. It also connects with other marketing tools for email, SMS, and loyalty programs, enabling a unified marketing approach. This allows for streamlined data flow and enhanced marketing automation.
What the main competitors of Yotpo?
Top Yotpo competitors include Birdeye, Wigzo, Referrizer, Sendlane, Mailchimp, and Thryv. These alternatives offer similar features such as reviews and ratings, loyalty programs, and email/SMS marketing. They cater to various business sizes and needs, providing options for those seeking different functionalities or pricing structures.
Is Yotpo legit?
Yes, Yotpo is a legitimate eCommerce marketing platform. It's known for its suite of integrated tools, including reviews and ratings, loyalty programs, and SMS marketing, making it a safe and effective choice for businesses seeking to boost customer retention and sales. However, some users find the pricing expensive.
How much does Yotpo cost?
Yotpo doesn't publicly disclose pricing for its plans. To get specific product pricing, it's recommended to contact Yotpo directly for a customized quote based on your business needs.
Is Yotpo customer service good?
Yotpo's customer service generally receives positive feedback. Users highlight the helpful and responsive support team, quick responses, and assistance with implementation and troubleshooting. However, some experienced slow communication with representatives and difficulty getting complex issues resolved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.