Persana.ai vs Zendesk Support Suite

by Gralio Feb 06, 2025

Persana.ai and Zendesk Support Suite cater to different business needs. Persana.ai excels in sales prospecting with AI-powered tools, while Zendesk Support Suite provides a comprehensive customer service platform. Choose Persana.ai if you need to enhance lead generation and qualification. Opt for Zendesk Support Suite if your priority is improving customer service efficiency and multi-channel communication.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5048 reviews and 60 websites, saving 1 day, 4 hours, 32 minutes of reading.

Persana.ai

Website LinkedIn Twitter

Zendesk Support Suite

Website LinkedIn Twitter

About

Persana.ai is an AI-powered sales prospecting tool that helps businesses find, qualify, and reach out to potential customers. It offers access to a database of over 700 million contacts and 200 million companies, along with tools for building targeted lead lists, enriching data with AI, and creating personalized messaging. Persana.ai integrates with popular CRM platforms like Salesforce and HubSpot. The software aims to improve sales prospecting efficiency and effectiveness.

Zendesk Support Suite is a customer service software solution designed to help businesses of all sizes provide excellent customer support. It offers a range of tools, including messaging, live chat, AI-powered automation, and a self-service help center. It aims to improve agent productivity, personalize customer interactions across various channels (like social media and email), and streamline workflows to increase efficiency. Zendesk emphasizes data-driven decision-making and boasts a user-friendly interface that integrates with numerous other business applications.

Summary

Main difference

Persana.ai is a sales prospecting tool focusing on lead generation and enrichment, ideal for sales teams seeking AI-powered prospecting. Zendesk Support Suite is a customer service platform emphasizing multi-channel communication and streamlined workflows, best suited for businesses prioritizing customer support efficiency.

Relative strengths of Persana.ai (compared to Zendesk Support Suite)

Superior lead generation and prospecting capabilities compared to Zendesk.
AI-powered data enrichment for deeper insights into leads and companies.
Integrates with popular CRM platforms like Salesforce and HubSpot, unlike Zendesk.

Relative weaknesses of Persana.ai (compared to Zendesk Support Suite)

Lacks the robust customer service features offered by Zendesk, such as live chat and help center.
Limited focus on customer support interactions compared to Zendesk’s comprehensive suite.
Less established brand recognition and smaller user base compared to Zendesk’s wider market presence.

Who is using Persana.ai and Zendesk Support Suite?

Suprava Sabat

Co-Founder @AcquisitionX

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Who should use Persana.ai VS. Zendesk Support Suite

Persana.ai is an AI-powered sales prospecting tool that helps businesses find and qualify leads. It offers access to a large database of contacts and companies, enabling targeted list building and personalized outreach. Persana.ai integrates with popular CRM platforms like Salesforce and HubSpot. With tiered subscription plans, Persana.ai caters to various budgets.

Zendesk Support Suite is a powerful customer service solution praised for its seamless integrations and automation capabilities. Users appreciate the streamlined workflows and improved agent productivity. However, some have noted issues with pricing flexibility and support responsiveness. Best for businesses prioritizing omnichannel customer engagement and data-driven decision-making.

Best for small to medium-sized businesses.
Ideal for sales and marketing teams.

Best for small to enterprise businesses seeking robust customer support.
Ideal for diverse sectors, including tech, retail, finance, and healthcare.

Persana.ai and Zendesk Support Suite features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Helpdesk integration

Partially supported

Helpdesk integration is not directly supported, but may be possible via third-party tools.

Supported

Zendesk Support Suite supports the ability to integrate with helpdesk systems through its integration capabilities and the Zendesk Marketplace.
Slack integration

Not supported

Persana does not offer direct Slack integration for ticketing systems.

Supported

Zendesk Support Suite supports the integration with Slack, enabling the connection of the ticketing system with Slack for better communication and notifications.
Real-time dashboards

Not supported

Persana does not directly offer real-time dashboards for metrics like ticket volume or agent availability.

Supported

Zendesk Support Suite supports real-time dashboards for monitoring key performance indicators such as current ticket volume, agent availability, and chat activity, both natively and through integrations.
Reporting features

Not supported

Persana does not support reporting on customer service metrics.

Supported

Zendesk Support Suite supports reporting features that provide insights into support team performance, ticket trends, and customer satisfaction levels through its Zendesk Explore tool.
Third-party application integration

Partially supported

Persana integrates with many systems, but specific integrations with TeamViewer, Slack, Jira, or Salesforce require further verification.

Supported

Zendesk Support Suite supports third-party application integration with IT tools and systems such as TeamViewer, Slack, Jira, Salesforce, etc., through both native integrations and third-party solutions.
Self-service portal

Not supported

Persana does not offer a self-service portal for submitting tickets.

Supported

Zendesk Support Suite supports a self-service portal where users can submit tickets without contacting the IT department.

Qualities

Value and Pricing Transparency

No data

-0.71

Strongly negative sentiment
Customer Service

No data

+0.49

Rather positive sentiment
Ease of Use

No data

+0.8

Strongly positive sentiment
Reliability and Performance

No data

+0.28

Neutral sentiment
Ease of Implementation

No data

+0.24

Neutral sentiment
Scalability

No data

+0.03

Neutral sentiment

Persana.ai and Zendesk Support Suite Pricing

Persana AI offers a tiered subscription model based on credits. The more credits you have the more you can automate with their AI platform. Contact Persana for Enterprise pricing.

Plans

See full Pricing page

Zendesk offers a suite of customer support plans billed per agent, monthly or annually, with a 20% discount for annual billing. They offer a free trial for their Suite Professional plan. Additional add-ons are available to enhance functionality.

Plans

User sentiment

Strongly negative

-0.71

See full Pricing page

Persana.ai and Zendesk Support Suite review insights

5048 reviews analysed from and

Users love

No data

Seamless integration with a range of other products and platforms.
Strong automation features and configurable workflows.
The platform helps to expedite customer support procedures.
Provides strong automation features and configurable workflows.

Users dislike

No data

Payment methods and structure are convoluted and inflexible.
Account managers are solely focused on making money rather than helping customers.
Unresponsive and evasive support team, often citing vacations as a reason for delays.
Inability to downgrade user numbers in a timely manner, leading to unnecessary charges.

Persana.ai and Zendesk Support Suite Ratings

G2

4.5/5

(35)

G2

4.3/5

(2589)
Capterra

4.4/5

(2473)
Glassdoor

3.6/5

(1913)

Company health

Employee growth

439% increase in the last year

10% increase in the last year

Web traffic

4% decrease in the last quarter

11% increase in the last quarter

Financing

January 2023 - $500K

July 2022 - $86M

How do Persana.ai's AI-powered list-building features compare to Zendesk's self-service portal for lead generation?

Persana.ai uses AI to power its list-building features, allowing users to build targeted lists based on various criteria and enrich data with AI. Zendesk's self-service portal is geared towards customer support and lead generation through ticket submission and knowledge base access, not AI-powered list building. While Zendesk can collect customer information through its portal, it doesn't offer the same AI-driven prospecting and list-building capabilities as Persana.ai.

Which product better integrates with existing sales engagement platforms for outreach automation?

Zendesk Support Suite is a better option for outreach automation due to its robust integrations with various sales engagement platforms. While Persana.ai integrates with some CRMs, Zendesk offers a wider range of integrations with other business applications, including popular sales engagement tools, which are crucial for outreach automation. This broader integration capability makes Zendesk more suitable for streamlining outreach workflows and automating communication across different channels.

What are the advantages of Persana.ai?

Persana.ai offers AI-powered prospecting capabilities with access to a large database of contacts and companies, enabling efficient lead generation and enrichment. It also integrates with popular CRM platforms like Salesforce and HubSpot, streamlining workflows. This makes it particularly advantageous for small to medium-sized businesses focused on sales prospecting automation.

What are the disadvantages of Persana.ai?

Disadvantages of Persana.ai include limited documented information on non-functional features such as customer service, ease of use, and reliability. It also lacks industry-specific information and user reviews detailing potential downsides. While pricing is provided, the lack of enterprise pricing details may be a deterrent for larger organizations. Finally, its suitability appears limited to small and medium-sized businesses, potentially restricting scalability for growing companies.

Is Persana.ai cheaper than Zendesk Support Suite?

Persana.ai's pricing starts at $68/month for the Starter plan, while Zendesk Support Suite starts at £15 (approximately $19 USD) per agent per month for the Support Team plan. Therefore, Zendesk Support Suite's starting price appears cheaper than Persana.ai's. However, a direct comparison is difficult as Persana.ai's pricing is credit-based and Zendesk's is per agent. Furthermore, enterprise pricing for both requires contacting sales.

Alternatives to Persana.ai and Zendesk Support Suite

Freshservice

Freshservice is a cloud-based IT management software designed for mid-sized to large businesses. It offers a range of tools to streamline IT services, such as help desk ticketing, asset management, incident and problem tracking, and knowledge management. Freshservice aims to simplify IT operations and improve efficiency through automation and AI-powered insights. It boasts a user-friendly interface, making it easy for teams to adopt and use.

Freshdesk

Freshdesk is a customer service software designed for businesses of all sizes. It brings together all customer interactions - like emails, chats, and social media - into a single platform. Freshdesk helps automate tasks such as assigning tickets and offers helpful insights through reporting and analytics. Its focus on automation and user-friendly design aims to make customer service smoother and more efficient.

LeadIQ

LeadIQ is a sales prospecting platform designed to help businesses find new leads and accelerate their sales pipeline. It offers tools for finding accurate contact information, tracking buying signals, and automating personalized outreach emails. LeadIQ integrates with popular CRM and sales engagement platforms, and its AI-powered features help sales teams improve efficiency and generate more leads.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

HubSpot Service Hub

HubSpot Service Hub is a customer service platform designed to help businesses manage customer interactions and improve satisfaction. It offers tools like a shared inbox, live chat, and automation to streamline support processes. The platform focuses on providing a unified view of the customer journey and uses AI to automate tasks and provide insights. HubSpot Service Hub aims to help businesses scale their customer service operations efficiently, leading to improved customer retention and business growth.

Re:amaze

Re:amaze is a customer service software that combines live chat, email, social media, and messaging into one platform. It helps businesses manage customer support across different channels, automate tasks like sending messages, and track customer interactions. Features include a knowledge base, customer satisfaction surveys, and integrations with popular business apps. Re:amaze is suitable for businesses of all sizes looking to streamline their customer service and improve efficiency.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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