MarkUp vs BugHerd

by Gralio Mar 04, 2025

MarkUp and BugHerd offer distinct approaches to feedback collection. MarkUp prioritizes visual feedback on various file types, while BugHerd focuses on website bug tracking and task management. Choose MarkUp for design-centric projects and BugHerd for web development workflows.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 311 reviews and 60 websites, saving 2 hours, 13 minutes of reading.

Logo of MarkUp
Logo of BugHerd

About

MarkUp.io is a visual commenting platform designed to simplify how teams review and provide feedback on digital content. It allows users to upload various file types, including websites, PDFs, and images, and then comment directly on the content itself. This visual approach aims to provide clearer feedback and streamline approvals, replacing email chains and messy spreadsheets. MarkUp.io offers features like pixel-accurate annotations, comment attachments, and integrations with popular tools. While it caters to a range of users, its focus on visual feedback makes it particularly well-suited for teams working on design, marketing, and creative content.
BugHerd simplifies website feedback and bug tracking. It allows teams and clients to pinpoint issues directly on a webpage like using virtual sticky notes. This visual approach eliminates vague feedback, saving time and confusion. BugHerd also offers task management features and integrates with popular tools like Slack and Jira, streamlining your workflow. It's a popular choice for web development agencies, marketing teams, and in-house project management for its user-friendly interface and efficient feedback loop.

Summary

Main difference
MarkUp excels at providing a simple, visual platform for feedback on various file types, making it ideal for teams focused on design and marketing approvals. BugHerd specializes in website feedback and bug tracking, offering tools like pinned comments and task management features best suited for web development teams.

Relative strengths of MarkUp (compared to BugHerd)

  • Wider range of supported file types (websites, PDFs, images) for versatile feedback.

  • Strong emphasis on visual annotation and design review, ideal for creative teams.

  • Simpler and more intuitive interface for quick feedback and approvals.

Relative weaknesses of MarkUp (compared to BugHerd)

  • Limited bug tracking and task management capabilities compared to BugHerd.

  • Focus primarily on website feedback, less versatile for other digital content.

  • Integrations may not be as extensive as BugHerd for development workflows.

Who should use MarkUp VS. BugHerd

MarkUp.io helps creative teams streamline feedback on websites, PDFs, and images. Users praise its intuitive interface, real-time updates, and precise commenting features. However, some users mention occasional slow loading times and desire more pricing flexibility.

BugHerd is a website feedback and bug tracking tool that simplifies collecting, managing, and resolving website issues. Its visual sticky-note approach allows teams and clients to pinpoint problems directly on a webpage. This eliminates vague feedback, saving time and confusion. Loved for its intuitive interface and visual feedback, BugHerd seamlessly integrates with tools like Slack and Jira. However, some users find the search functionality clunky and desire more notification customization.

  • Best for small to medium-sized businesses (1-1000 employees), especially in marketing and advertising.

  • Ideal for marketing and advertising teams seeking streamlined visual feedback and collaboration on digital content.

  • Best for small to large businesses needing streamlined website feedback.

  • Ideal for software, marketing, professional services, and e-commerce.

MarkUp and BugHerd features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Website Annotations
    Supported

    Website annotations are supported via a Chrome extension.

    Supported

    BugHerd allows clients to pin feedback directly onto website elements.

  • Issue history tracking
    Partially supported

    Issue history is tracked indirectly via integration with Jira.

    Supported

    BugHerd provides issue history, including status, comments and assignments.

  • Feedback modules
    Supported

    Markup supports feedback modules with comments, screenshots, and notifications.

    Supported

    BugHerd provides feedback modules such as visual feedback, Kanban board, and public feedback tool.

  • Internal commenting
    Not supported

    Markup.io excels at visual feedback, but not on surveys or results.

    Not supported

    BugHerd does not support commenting on shared surveys or results.

  • Project management integrations
    Partially supported

    Project management integration is supported via Zapier for Jira and potentially for Trello and Asana.

    Supported

    BugHerd integrates with Jira, Trello, Asana and more.

  • Customer involvement
    Partially supported

    Customers can submit feedback directly on shared assets, but cannot independently track issues.

    Supported

    Customers can submit and track issues directly on the website.

Qualities

  • Customer Service
    No data
    +1
    Strongly positive sentiment
  • Ease of Use
    +1
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    No data
    +0.71
    Strongly positive sentiment
  • Ease of Implementation
    +1
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Scalability
    No data
    +1
    Strongly positive sentiment

MarkUp and BugHerd Pricing

MarkUp.io offers a Free plan and two paid subscription plans - Pro and Enterprise. The Pro plan includes unlimited MarkUps, 500GB storage, folders, and the ability to manage share links. The Enterprise plan offers unlimited Workspaces and storage, as well as SOC II Documentation and SSO (SAML). More details on the Enterprise plan are available upon request.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

BugHerd offers a 14-day free trial and doesn't have a free plan. Additional members can be added for $80/year each. All plans include unlimited feedback, projects, and client users. They also support feedback on websites, Figma designs, PDFs, and images, and offer video feedback. Integrations like Trello, Slack, and GitHub are available on Standard and higher plans, while Jira, Asana, Linear, ClickUp, and Monday.com are available on Premium and Custom plans.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

MarkUp and BugHerd review insights

24 reviews analysed from

Users love

  • Intuitive interface and ease of use for both internal teams and clients.
  • Streamlined feedback process, eliminating email chains and confusion.
  • Real-time updates and notifications keep everyone on the same page.
  • Pinned comments directly on website elements for clear and precise feedback.
  • Versatile compatibility with various mediums, including websites, PDFs, and images.
  • BugHerd’s intuitive interface is praised for its user-friendliness and ease of use for both technical and non-technical users.
  • The visual feedback feature, allowing users to pinpoint issues directly on a webpage, is highly acclaimed.
  • The tool’s ability to capture screenshots and screen recordings is highly valued, simplifying bug reporting.
  • Users appreciate the seamless integration with project management tools like Slack and Jira.
  • BugHerd is commended for its efficiency in streamlining website feedback and bug tracking, saving time and reducing confusion.

Users dislike

  • Occasional slow loading times when accessing URLs.
  • Figma integration is desired for direct project access and navigation.
  • Some minor UI quirks require attention.
  • Pricing tiers could offer more flexibility, especially regarding multiple workspaces for client projects.
  • Email notifications are frequently mentioned as being lacking in customization, leading to either over-notification or under-notification.
  • Many users express frustration with the search and filtering functionality, describing it as clunky and difficult to use.
  • Limited customization options for the notification system.
  • The inability to attach images to comments is a recurring request.
  • The lack of a dedicated internal inbox leads to BugHerd notifications cluttering email inboxes.

MarkUp and BugHerd Ratings

  • G2
    4.8/5
    (25)
  • G2
    4.8/5
    (143)
  • Capterra
    4.7/5
    (63)

Company health

Employee growth

No data
21% increase in the last year

Web traffic

No data
2% decrease in the last quarter

Financing

No data
May 2014 - $2M

How do MarkUp's file compatibility options compare with BugHerd's website-specific focus?

MarkUp offers broader file compatibility, supporting various file types like PDFs and images in addition to websites, while BugHerd focuses specifically on website feedback and bug tracking. MarkUp's versatility makes it suitable for a wider range of content review, whereas BugHerd is specialized for web development and website improvements.

Which product better integrates with existing project management tools like Jira and Slack?

BugHerd better integrates with existing project management tools. It specifically mentions integrations with Jira and Slack, streamlining workflows by connecting feedback directly to these platforms. While MarkUp mentions integrations with "popular tools," it doesn't specify Jira or Slack, making BugHerd the more suitable choice for teams heavily reliant on these platforms.

What are the advantages of MarkUp?

MarkUp offers a free plan, making it accessible to smaller teams or those with limited budgets. Its intuitive interface and focus on visual feedback simplifies the review and approval process, eliminating confusing email chains. MarkUp supports a wide variety of file types, including websites, PDFs, and images, offering greater versatility compared to tools focused solely on website feedback. It also boasts highly positive user reviews, praising its ease of use and streamlined feedback process.

What are the disadvantages of MarkUp?

MarkUp suffers from occasional slow loading times, a desired but missing Figma integration, some minor UI quirks, and a pricing structure that could be more flexible regarding multiple workspaces for client projects. Some users also desire more robust features for managing multiple client projects.

Is MarkUp cheaper than BugHerd?

MarkUp's Pro plan is $29/month, while BugHerd's cheapest plan is $41/month. Therefore, MarkUp is cheaper than BugHerd. MarkUp also offers a free plan, while BugHerd does not.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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