MarkUp and BugHerd offer distinct approaches to feedback collection. MarkUp prioritizes visual feedback on various file types, while BugHerd focuses on website bug tracking and task management. Choose MarkUp for design-centric projects and BugHerd for web development workflows.
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MarkUp.io is a visual commenting platform designed to simplify how teams review and provide feedback on digital content. It allows users to upload various file types, including websites, PDFs, and images, and then comment directly on the content itself. This visual approach aims to provide clearer feedback and streamline approvals, replacing email chains and messy spreadsheets. MarkUp.io offers features like pixel-accurate annotations, comment attachments, and integrations with popular tools. While it caters to a range of users, its focus on visual feedback makes it particularly well-suited for teams working on design, marketing, and creative content.
BugHerd simplifies website feedback and bug tracking. It allows teams and clients to pinpoint issues directly on a webpage like using virtual sticky notes. This visual approach eliminates vague feedback, saving time and confusion. BugHerd also offers task management features and integrates with popular tools like Slack and Jira, streamlining your workflow. It's a popular choice for web development agencies, marketing teams, and in-house project management for its user-friendly interface and efficient feedback loop.
Summary
Main difference
MarkUp excels at providing a simple, visual platform for feedback on various file types, making it ideal for teams focused on design and marketing approvals. BugHerd specializes in website feedback and bug tracking, offering tools like pinned comments and task management features best suited for web development teams.
Relative strengths of MarkUp (compared to BugHerd)
Wider range of supported file types (websites, PDFs, images) for versatile feedback.
Strong emphasis on visual annotation and design review, ideal for creative teams.
Simpler and more intuitive interface for quick feedback and approvals.
Relative weaknesses of MarkUp (compared to BugHerd)
Limited bug tracking and task management capabilities compared to BugHerd.
Focus primarily on website feedback, less versatile for other digital content.
Integrations may not be as extensive as BugHerd for development workflows.
Who should use MarkUp VS. BugHerd
MarkUp.io helps creative teams streamline feedback on websites, PDFs, and images. Users praise its intuitive interface, real-time updates, and precise commenting features. However, some users mention occasional slow loading times and desire more pricing flexibility.
BugHerd is a website feedback and bug tracking tool that simplifies collecting, managing, and resolving website issues. Its visual sticky-note approach allows teams and clients to pinpoint problems directly on a webpage. This eliminates vague feedback, saving time and confusion. Loved for its intuitive interface and visual feedback, BugHerd seamlessly integrates with tools like Slack and Jira. However, some users find the search functionality clunky and desire more notification customization.
Best for small to medium-sized businesses (1-1000 employees), especially in marketing and advertising.
Ideal for marketing and advertising teams seeking streamlined visual feedback and collaboration on digital content.
Best for small to large businesses needing streamlined website feedback.
Ideal for software, marketing, professional services, and e-commerce.
MarkUp and BugHerd features
Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
Website Annotations
10
sources
Supported
Website annotations are supported via a Chrome extension.
Supported
BugHerd allows clients to pin feedback directly onto website elements.
Issue history tracking
10
sources
Partially supported
Issue history is tracked indirectly via integration with Jira.
Supported
BugHerd provides issue history, including status, comments and assignments.
Feedback modules
10
sources
Supported
Markup supports feedback modules with comments, screenshots, and notifications.
Supported
BugHerd provides feedback modules such as visual feedback, Kanban board, and public feedback tool.
Internal commenting
10
sources
Not supported
Markup.io excels at visual feedback, but not on surveys or results.
Not supported
BugHerd does not support commenting on shared surveys or results.
Project management integrations
10
sources
Partially supported
Project management integration is supported via Zapier for Jira and potentially for Trello and Asana.
Supported
BugHerd integrates with Jira, Trello, Asana and more.
Customer involvement
10
sources
Partially supported
Customers can submit feedback directly on shared assets, but cannot independently track issues.
Supported
Customers can submit and track issues directly on the website.
Browse all features
Qualities
Customer Service
No data
+1
Strongly positive sentiment
Ease of Use
+1
Strongly positive sentiment
+1
Strongly positive sentiment
Reliability and Performance
No data
+0.71
Strongly positive sentiment
Ease of Implementation
+1
Strongly positive sentiment
+1
Strongly positive sentiment
Scalability
No data
+1
Strongly positive sentiment
MarkUp and BugHerd Pricing
MarkUp.io offers a Free plan and two paid subscription plans - Pro and Enterprise. The Pro plan includes unlimited MarkUps, 500GB storage, folders, and the ability to manage share links. The Enterprise plan offers unlimited Workspaces and storage, as well as SOC II Documentation and SSO (SAML). More details on the Enterprise plan are available upon request.
BugHerd offers a 14-day free trial and doesn't have a free plan. Additional members can be added for $80/year each. All plans include unlimited feedback, projects, and client users. They also support feedback on websites, Figma designs, PDFs, and images, and offer video feedback. Integrations like Trello, Slack, and GitHub are available on Standard and higher plans, while Jira, Asana, Linear, ClickUp, and Monday.com are available on Premium and Custom plans.
Plans
$490 per user/yearStandard
Ideal for freelancers and small teams. Includes unlimited client users, projects, feedback on websites, Figma designs, PDFs, and images, capturing screenshots & technical metadata, video feedback, and standard integrations (Trello, Slack, GitHub + 12 more). Storage is 10GB.
$790 per user/yearStudio
Perfect for growing agencies. Includes all Standard features plus more members (10) and more storage (25GB).
$1490 per user/yearPremium
Tailored for agencies and larger teams. Includes all Studio features plus custom branding, enhanced client collaboration, sharing member feedback with clients, private team commenting, client project board, and premium integrations (Jira, Asana, Linear, ClickUp, Monday.com). Storage is 50GB.
CustomCustom
Designed for enterprises. Includes all Premium features plus a custom limit on members, dedicated success manager, onboarding & training support, and secure single sign-on (SSO). Storage is unlimited.
Intuitive interface and ease of use for both internal teams and clients.
Streamlined feedback process, eliminating email chains and confusion.
Real-time updates and notifications keep everyone on the same page.
Pinned comments directly on website elements for clear and precise feedback.
Versatile compatibility with various mediums, including websites, PDFs, and images.
BugHerd’s intuitive interface is praised for its user-friendliness and ease of use for both technical and non-technical users.
The visual feedback feature, allowing users to pinpoint issues directly on a webpage, is highly acclaimed.
The tool’s ability to capture screenshots and screen recordings is highly valued, simplifying bug reporting.
Users appreciate the seamless integration with project management tools like Slack and Jira.
BugHerd is commended for its efficiency in streamlining website feedback and bug tracking, saving time and reducing confusion.
Users dislike
Occasional slow loading times when accessing URLs.
Figma integration is desired for direct project access and navigation.
Some minor UI quirks require attention.
Pricing tiers could offer more flexibility, especially regarding multiple workspaces for client projects.
Email notifications are frequently mentioned as being lacking in customization, leading to either over-notification or under-notification.
Many users express frustration with the search and filtering functionality, describing it as clunky and difficult to use.
Limited customization options for the notification system.
The inability to attach images to comments is a recurring request.
The lack of a dedicated internal inbox leads to BugHerd notifications cluttering email inboxes.
MarkUp and BugHerd Ratings
G2
4.8/5
(25)
G2
4.8/5
(143)
Capterra
4.7/5
(63)
Company health
Employee growth
No data
21% increase in the last year
Web traffic
No data
2% decrease in the last quarter
Financing
No data
May 2014 - $2M
How do MarkUp's file compatibility options compare with BugHerd's website-specific focus?
MarkUp offers broader file compatibility, supporting various file types like PDFs and images in addition to websites, while BugHerd focuses specifically on website feedback and bug tracking. MarkUp's versatility makes it suitable for a wider range of content review, whereas BugHerd is specialized for web development and website improvements.
Which product better integrates with existing project management tools like Jira and Slack?
BugHerd better integrates with existing project management tools. It specifically mentions integrations with Jira and Slack, streamlining workflows by connecting feedback directly to these platforms. While MarkUp mentions integrations with "popular tools," it doesn't specify Jira or Slack, making BugHerd the more suitable choice for teams heavily reliant on these platforms.
What are the advantages of MarkUp?
MarkUp offers a free plan, making it accessible to smaller teams or those with limited budgets. Its intuitive interface and focus on visual feedback simplifies the review and approval process, eliminating confusing email chains. MarkUp supports a wide variety of file types, including websites, PDFs, and images, offering greater versatility compared to tools focused solely on website feedback. It also boasts highly positive user reviews, praising its ease of use and streamlined feedback process.
What are the disadvantages of MarkUp?
MarkUp suffers from occasional slow loading times, a desired but missing Figma integration, some minor UI quirks, and a pricing structure that could be more flexible regarding multiple workspaces for client projects. Some users also desire more robust features for managing multiple client projects.
Is MarkUp cheaper than BugHerd?
MarkUp's Pro plan is $29/month, while BugHerd's cheapest plan is $41/month. Therefore, MarkUp is cheaper than BugHerd. MarkUp also offers a free plan, while BugHerd does not.
Michal has worked at startups for many years and writes about topics relating to software selection and IT
management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs
of any business and find solutions to its problems.
TT
Tymon Terlikiewicz
CTO at Gralio
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech
department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX,
HR, Payroll, Marketing automation and various developer tools.
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