Campaigner vs Constant Contact

by Gralio Feb 26, 2025

Campaigner and Constant Contact both offer email marketing solutions but target different needs. Campaigner offers more advanced automation and multi-channel reach, while Constant Contact focuses on simplicity and affordability. Consider your budget and marketing complexity when choosing.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4869 reviews and 60 websites, saving 1 day, 3 hours, 33 minutes of reading.

Campaigner

Website LinkedIn Twitter

Constant Contact

Website LinkedIn Twitter

About

Campaigner is an email marketing platform designed for businesses of all sizes. It offers a range of features, from basic email campaigns to more advanced marketing automation tools. You can use it to build email lists, automate personalized messages based on customer behavior, and track the performance of your campaigns. Campaigner emphasizes its user-friendly drag-and-drop interface and 24/7 customer support. A standout feature is its focus on multi-channel marketing, allowing you to combine email with SMS messaging for even greater reach.

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Summary

Main difference

Campaigner is a better choice for businesses needing robust email marketing automation and multi-channel marketing (email + SMS). Constant Contact is preferable for small businesses prioritizing ease of use and affordable pricing, especially those focused primarily on email marketing.

Relative strengths of Campaigner (compared to Constant Contact)

Stronger marketing automation capabilities (e.g., drip campaigns, autoresponders).
Multi-channel marketing with SMS integration.
Integrations with sales and marketing automation platforms like HubSpot and Salesforce.

Relative weaknesses of Campaigner (compared to Constant Contact)

Higher starting price.
Less intuitive user interface.
Limited user reviews and feedback.

Who should use Campaigner VS. Constant Contact

Campaigner is an email marketing platform ideal for businesses of all sizes. It offers features ranging from basic email campaigns to advanced marketing automation and multi-channel marketing, combining email with SMS. Campaigner emphasizes its user-friendly interface and 24/7 support.

Constant Contact is an email marketing platform ideal for small businesses and nonprofits seeking streamlined email campaigns. Users praise its ease of use, helpful templates, and robust reporting. However, some find the pricing and limited design customization options to be drawbacks. If you're looking for a user-friendly platform with strong support, Constant Contact may be a good fit.

Ideal for businesses of all sizes seeking growth through email and SMS marketing.
Suitable for various industries, especially those focused on direct customer engagement.

Ideal for small businesses and nonprofits.
Suitable for various sectors, including retail, e-commerce, and healthcare.

Campaigner and Constant Contact features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email Marketing Automation

Supported

Campaigner offers drag-and-drop email builders, automation workflows, autoresponders, A/B testing, and campaign analytics.

Partially supported

Constant Contact offers email automation tools like a drag-and-drop builder, workflows, and analytics, but A/B testing is not directly supported.
Personalization

Supported

Campaigner supports personalization with segmentation, dynamic content, geolocation, and conditional content.

Supported

Constant Contact supports personalization with segmentation, dynamic content, geolocation, and conditional content.
Ecommerce Integrations

Supported

Campaigner supports Magento integration, abandoned cart emails, and purchase behavior tracking.

Supported

Constant Contact supports ecommerce integrations, including abandoned cart emails, purchase behavior tracking, and Magento integration.
Email Templates

Supported

Campaigner offers pre-built templates and a drag-and-drop editor.

Supported

Constant Contact offers pre-built email templates and a drag-and-drop editor for custom designs.
Sales and marketing automation integration

Supported

Campaigner integrates with popular sales and marketing automation platforms like HubSpot and Salesforce.

Supported

Constant Contact integrates with Salesforce for sales and marketing automation.
Contact segmentation

Supported

Campaigner supports creating both static and dynamic contact segments.

Supported

Constant Contact allows segmenting contacts based on demographics, behaviour and contact details.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Campaigner and Constant Contact Pricing

Campaigner offers a 30-day free trial with full access to all features. They have different pricing tiers based on the number of contacts. The monthly send limit is 6x the number of contacts in your plan. Capture and Reputation Defender are available as add-ons.

Plans

See full Pricing page

Constant Contact offers three pricing tiers: Lite, Standard, and Premium. The pricing is based on the number of contacts and email sends. Discounts are available for annual prepay and nonprofits.

Plans

See full Pricing page

Campaigner and Constant Contact review insights

Users love

No data

Easy to use and navigate.
Great email templates.
Excellent customer support.
Robust reporting features.

Users dislike

No data

The price is pretty high compared to other options.
Add-ons are expensive.
Limited design customization options.
Emails frequently end up in spam folders.

Campaigner and Constant Contact Ratings

G2

4.4/5

(7)

G2

4.0/5

(2530)
Capterra

4.3/5

(2357)

Company health

Employee growth

28% increase in the last year

1% decrease in the last year

Web traffic

6% increase in the last quarter

9% decrease in the last quarter

Financing

No data

How do Campaigner's multi-channel features compare to Constant Contact's integrations?

Campaigner promotes its multi-channel marketing capabilities, specifically highlighting the combination of email and SMS messaging. Constant Contact, while not explicitly mentioning "multi-channel," integrates with various tools, potentially enabling similar functionality through third-party integrations. Therefore, while Campaigner has native multi-channel features (email and SMS), Constant Contact relies on integrations to achieve a broader multi-channel approach. It's unclear from the provided information whether Constant Contact's integrations offer the same level of SMS integration as Campaigner's built-in functionality.

Which platform provides better support for small business email marketing needs?

Constant Contact is a better choice for small business email marketing due to its stated focus on small businesses, affordable pricing starting at $12/month, and award-winning customer support. While Campaigner offers multi-channel marketing and advanced automation, its higher starting price of $59/month may not be as suitable for small businesses with limited budgets. Constant Contact's explicit targeting of small businesses makes it a more appropriate solution for their needs.

What are the advantages of Campaigner?

Campaigner offers multi-channel marketing capabilities, combining email and SMS messaging for broader reach. It also provides advanced marketing automation tools, including personalized messages based on customer behavior, and robust campaign performance tracking. A user-friendly drag-and-drop interface and 24/7 customer support are also highlighted as advantages.

What are the disadvantages of Campaigner?

Campaigner's pricing can be significantly higher than competitors, especially for larger contact lists. While it offers multi-channel marketing including SMS, this functionality may come at an additional cost. There is no readily available user feedback regarding potential downsides, making it harder to assess areas like ease of use or platform reliability compared to alternatives with more user reviews.

Is Campaigner cheaper than Constant Contact?

No, Campaigner is not cheaper than Constant Contact. Constant Contact's listed plans start at $12/month, while Campaigner's start at $59/month. Therefore, Constant Contact offers a lower entry price point.

Alternatives to Campaigner and Constant Contact

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

ClickDimensions

ClickDimensions is a marketing automation software specifically designed for businesses that use Microsoft Dynamics 365. This means it seamlessly integrates with your existing customer data, keeping everything in one place. With ClickDimensions, you can automate marketing tasks like email campaigns, track customer engagement, and measure the effectiveness of your efforts through detailed analytics. It aims to simplify your marketing processes, improve sales alignment, and ultimately help you grow your business.

Bloomreach

Bloomreach is a software platform designed to help businesses personalize their online customer experience. It uses artificial intelligence to analyze customer and product data, providing insights that help businesses optimize marketing, search results, and product recommendations. Bloomreach promises to help businesses increase revenue by making the online shopping experience more relevant and engaging for customers. Its clients are primarily large brands in industries like retail, travel, and food service.

Brevo Transactional Email

Brevo Transactional Email helps businesses send important emails like order confirmations and password resets. It offers easy email design tools, integrates with existing business systems, and automates sending based on customer actions. You can track if emails are opened or clicked and the service is secure for your customer's data. Brevo Transactional Email is suitable for both small and large businesses.

Springbot

Springbot is a marketing platform designed for small and medium-sized businesses in the e-commerce sector. It offers tools for email and SMS marketing, marketing automation, and data analysis to track sales and website traffic. Springbot aims to simplify marketing efforts with user-friendly features like pre-built templates and automated workflows.

Customer.io

Customer.io is a customer engagement platform that helps mid-sized and larger companies improve their customer relationships through personalized messaging. Using data you already have, you can create automated email, SMS, and in-app messages. Customer.io also features robust data management tools and a visual workflow builder for designing complex campaigns. Companies use Customer.io to increase engagement, reduce churn, and improve customer lifetime value.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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