Bazaarvoice vs NiceJob

by Gralio Feb 23, 2025

Bazaarvoice and NiceJob both help businesses manage online reviews, but they target different markets. Bazaarvoice focuses on larger e-commerce businesses needing review syndication and in-depth analytics, while NiceJob serves smaller US-based businesses looking for an affordable and easy-to-use reputation management tool integrated with platforms like Jobber.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1321 reviews and 60 websites, saving 7 hours, 50 minutes of reading.

Bazaarvoice

Website LinkedIn Twitter

NiceJob

Website LinkedIn

About

Bazaarvoice helps businesses harness the power of customer reviews. Their platform collects, manages, and displays ratings, reviews, and other user-generated content like photos and videos. Bazaarvoice then helps businesses use this content to increase sales, build brand loyalty, and understand customer sentiment. They work with thousands of brands and retailers, offering the ability to syndicate this content across different retail platforms.

NiceJob is a reputation marketing platform designed for small and medium-sized businesses in the US. It helps businesses get more online reviews, manage their social media presence, and improve their search engine rankings. NiceJob automates the process of collecting reviews from customers and uses those reviews to create social media content and improve website visibility. This can lead to increased sales and customer leads. NiceJob stands out for its ease of use, affordability, and strong customer reviews.

Summary

Main difference

Bazaarvoice is a comprehensive review management platform best suited for medium to large e-commerce businesses focused on retail and syndicating reviews across platforms. NiceJob is ideal for small to medium-sized businesses in the US seeking an easy-to-use and affordable solution for reputation management and local SEO, particularly those using platforms like Jobber.

Relative strengths of Bazaarvoice (compared to NiceJob)

Strong review syndication capabilities across retail platforms.
Robust analytics and reporting features for user-generated content.
Widely used and trusted platform with a large network of retailers and brands.

Relative weaknesses of Bazaarvoice (compared to NiceJob)

Clunky and outdated user interface.
Expensive pricing, especially for additional features.
Slow and unresponsive customer support.

What companies are using Bazaarvoice and NiceJob?

No data

Heroes Lawn Care of Southwest Fort Worth

The Patch Boys

Who should use Bazaarvoice VS. NiceJob

Bazaarvoice is a robust platform for collecting, managing, and displaying user-generated content like ratings, reviews, photos, and videos. It's particularly well-suited for ecommerce businesses looking to leverage social proof to boost sales and brand loyalty. Users praise Bazaarvoice's comprehensive toolset and syndication capabilities but note that the interface could be more user-friendly and the pricing is on the higher side.

NiceJob is a reputation marketing platform ideal for small and medium-sized businesses (SMBs) in the US, especially those in real estate, healthcare, retail, and wellness. NiceJob helps automate review collection, manage social media, and improve search engine rankings. Users love its ease of use and excellent customer support, while some find the pricing a bit high and integration options limited. If you're an SMB looking to boost your online reputation, NiceJob is worth considering.

Best for small, mid-sized, and enterprise ecommerce businesses.
Ideal for retail, ecommerce, consumer goods, manufacturing, and more.

Best fit for small to medium-sized businesses (SMBs) in the US.
Ideal for businesses in Healthcare, Wellness, Retail, and Real Estate.

Bazaarvoice and NiceJob features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

User-Generated Content Management

Supported

Bazaarvoice supports user-generated content management, including ratings and reviews, Q&A, and visual content.

Partially supported

NiceJob excels at managing reviews, but support for visual content or Q&A is unclear.
Social Content Integration

Supported

Bazaarvoice Vibe integrates social content into marketing campaigns and product pages.

Partially supported

NiceJob shares reviews on social media, but not general social content.
Conversion-optimized Websites

Supported

Bazaarvoice optimizes conversions on existing websites using reviews and user-generated content.

Supported

NiceJob builds websites optimized for conversions to increase sales.
Review responding

Supported

Bazaarvoice enables responding to customer reviews within their platform.

Not supported

NiceJob does not support responding to reviews directly.
Review generation

Supported

Bazaarvoice supports review generation through automated requests.

Supported

NiceJob can automate review requests via SMS or email.
Review Syndication

Supported

Bazaarvoice supports sharing reviews across retailer websites.

Partially supported

NiceJob syndicates reviews to social media and review sites, but retailer websites are not explicitly mentioned.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Bazaarvoice and NiceJob Pricing

Bazaarvoice offers several product suites, including Bazaarvoice Vibe (for social, creator, and commerce content strategy), Ratings & Reviews, and Sampling. Each suite has three tiers: Essentials, Advanced, and Enterprise. Add-on products like Visual Syndication, professional services, ReviewSource, and Premium Network Insights are available. Support plans range from Standard to Enterprise, offering different response times and features.

User sentiment

Strongly negative

-0.82

See full Pricing page

NiceJob offers two main pricing plans: Grow and Grow + Sites. Both plans come with a 14-day free trial, no contracts, and no upfront credit card requirement. The pricing is tiered based on the number of customers served per year. The prices listed are for businesses serving up to 2,500 customers annually. For larger customer bases (2,500+, 5,000+, 10,000+), the pricing increases. They also offer custom pricing for enterprise, franchise, or multi-location solutions.

Plans

See full Pricing page

Bazaarvoice and NiceJob review insights

Users love

The platform offers a comprehensive suite of tools for managing reviews, Q&A, and user-generated content.
The review syndication feature allows businesses to distribute reviews across multiple retail partners.
Bazaarvoice has a large network of retailers and brands, making it a widely-used and trusted platform.
The platform provides robust reporting and analytics features to help businesses track review performance and customer sentiment.

Automated review requests are highly effective and save time.
Integrates seamlessly with popular platforms like Housecall Pro and Jobber.
Excellent customer support, frequently praised for responsiveness and helpfulness.
Easy-to-use interface, even for those who are not tech-savvy.

Users dislike

The user interface is clunky and outdated.
Customer support can be slow and unresponsive, with some users experiencing long delays for issue resolution.
Many users find the pricing to be high, especially for additional features like syndication.
Technical issues and bugs have been reported with the platform, including problems with review syndication and the product catalog.

Reviews are sometimes posted to NiceJob’s own platform, which has less visibility than Google or Yelp.
Some users find the pricing to be high, especially for smaller businesses.
Limited integrations with platforms other than the most popular ones.
Some users report occasional glitches or bugs in the platform.

Bazaarvoice and NiceJob Ratings

G2

4.3/5

(762)
Capterra

4.3/5

(31)

G2

4.8/5

(332)
Capterra

4.9/5

(193)
TrustPilot

2.8/5

(10)
Glassdoor

3.8/5

(103)

Company health

Employee growth

18% increase in the last year

No data

Web traffic

4% decrease in the last quarter

105% increase in the last quarter

Financing

No data

September 2019 - $60K

How effectively does each product syndicate reviews to major retail sites?

Bazaarvoice excels at review syndication, pushing reviews to a large network of retailers. However, some users have reported technical issues with this feature. NiceJob focuses on collecting reviews and using them for social media content and website visibility, but its syndication capabilities are not explicitly mentioned, suggesting it is not a primary focus.

Which product better supports SMBs seeking affordable reputation management?

NiceJob better supports SMBs seeking affordable reputation management. It focuses specifically on SMBs, offers transparent and comparatively affordable pricing, and boasts high user satisfaction regarding ease of use and customer support. While Bazaarvoice offers robust features, its higher pricing, complex interface, and reports of slow customer support make it less ideal for budget-conscious SMBs. NiceJob's direct focus on review generation and reputation management, combined with its accessible design, makes it a stronger choice for SMBs looking for a simple and effective solution.

What are the advantages of Bazaarvoice?

Bazaarvoice's advantages include its comprehensive suite of tools for managing user-generated content, including reviews, Q&A, photos, and videos. Its robust review syndication capabilities allow businesses to distribute reviews across a large network of retail partners. Bazaarvoice also offers strong analytics and reporting features to help businesses understand customer sentiment and track the impact of reviews on sales. Finally, its focus on eCommerce and retail makes it a good fit for businesses in those industries.

What are the disadvantages of Bazaarvoice?

Bazaarvoice's user interface is considered clunky and outdated. Customer support responsiveness is slow, leading to delayed issue resolution. Pricing is often seen as expensive, especially for added features. The platform also suffers from technical issues and bugs, notably with review syndication and the product catalog.

Alternatives to Bazaarvoice and NiceJob

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Foursixty

Foursixty helps businesses showcase shoppable Instagram content directly on their websites. This means customers can browse and purchase products featured in Instagram photos and videos without leaving your site. Foursixty is particularly valuable for businesses with a strong Instagram presence and visually appealing products. They focus on providing an easy-to-use platform with customizable design options to match your brand. Foursixty boasts a strong track record with clients seeing significant increases in sales conversions and overall revenue.

Afluencer

Afluencer is a free platform connecting businesses with social media influencers for marketing campaigns. It specializes in Instagram, TikTok, and YouTube. Businesses create a profile and browse influencers based on their niche, audience, and content style. Afluencer simplifies the process of finding and collaborating with influencers to create and share user-generated content promoting your brand.

Synup

Synup is a software platform designed to help businesses manage their online presence across multiple locations. It offers tools for managing local listings, online reviews, and social media engagement. With Synup, you can update business information, track customer feedback, and analyze performance across different platforms. The software aims to improve online visibility, attract more customers, and streamline multi-location marketing efforts from a single dashboard.

PowerReviews

PowerReviews helps businesses collect and display customer reviews and other user-generated content. This content can be used to increase sales, improve products, and understand customer experience. They offer tools for collecting reviews, displaying them effectively, and analyzing the data. PowerReviews focuses on serving large and growing businesses in various industries. They are known for their extensive analysis features and integrations with other e-commerce platforms.

Surefire Local

Surefire Local is a marketing platform designed for small and midsize businesses, particularly those focused on local customers. It offers a range of tools to manage online presence, including reviews, listings, social media, and SEO. Surefire Local aims to improve search visibility, generate leads, and ultimately drive more revenue for its users through automated marketing efforts and centralized reporting.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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