Foursixty vs Bazaarvoice

by Gralio Feb 06, 2025

Foursixty and Bazaarvoice offer different approaches to boosting sales. Foursixty focuses on shoppable Instagram content, ideal for visually-driven brands. Bazaarvoice leverages customer reviews and social proof, benefiting businesses wanting to build brand trust and distribute reviews across retail platforms.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 797 reviews and 60 websites, saving 4 hours, 55 minutes of reading.

Logo of Foursixty
Logo of Bazaarvoice

About

Foursixty helps businesses showcase shoppable Instagram content directly on their websites. This means customers can browse and purchase products featured in Instagram photos and videos without leaving your site. Foursixty is particularly valuable for businesses with a strong Instagram presence and visually appealing products. They focus on providing an easy-to-use platform with customizable design options to match your brand. Foursixty boasts a strong track record with clients seeing significant increases in sales conversions and overall revenue.
Bazaarvoice helps businesses harness the power of customer reviews. Their platform collects, manages, and displays ratings, reviews, and other user-generated content like photos and videos. Bazaarvoice then helps businesses use this content to increase sales, build brand loyalty, and understand customer sentiment. They work with thousands of brands and retailers, offering the ability to syndicate this content across different retail platforms.

Summary

Main difference
Foursixty is a better choice for visually-driven brands leveraging Instagram for sales, offering shoppable galleries and rights management for user-generated content. Bazaarvoice excels at managing and leveraging customer reviews across retail platforms, focusing on boosting sales through social proof and brand loyalty.

Relative strengths of Foursixty (compared to Bazaarvoice)

  • Strong Instagram Integration: Directly integrates with Instagram for shoppable posts and galleries.

  • User-Generated Content Management: Facilitates rights management and usage of UGC for shoppable content.

  • Visual Focus: Caters to visually-driven brands with customizable galleries.

Relative weaknesses of Foursixty (compared to Bazaarvoice)

  • Limited Scope: Primarily focuses on Instagram, limiting reach compared to Bazaarvoice's multi-platform approach.

  • Less Emphasis on Reviews: Doesn't offer the comprehensive review management features of Bazaarvoice.

  • Pricing Complexity: Pricing plans may be less transparent and potentially higher for scaling businesses compared to Bazaarvoice.

What companies are using Foursixty and Bazaarvoice?

Pura Vida is a customer
Pura Vida
Knix Wear is a customer
Knix Wear
Whitefox is a customer
Whitefox
One Teaspoon is a customer
One Teaspoon
No data

Who should use Foursixty VS. Bazaarvoice

Foursixty is a platform that allows e-commerce businesses to create shoppable Instagram galleries directly on their websites. This helps convert Instagram engagement into sales. With customizable design options, Foursixty seamlessly integrates with your brand. They offer various pricing plans starting at $90/month.

Bazaarvoice is a robust platform for managing and leveraging customer reviews, ratings, photos, and videos. It's a great choice for businesses wanting to boost sales, understand customer sentiment, and improve brand loyalty. Users praise its comprehensive tools and syndication capabilities but note the clunky interface and high cost. Best for e-commerce businesses of all sizes looking to harness the power of user-generated content.

  • Best for small to medium-sized businesses.

  • Ideal for e-commerce businesses with visually appealing products and a strong Instagram presence.

  • Best for small, mid-sized, and enterprise businesses.

  • Ideal for e-commerce, retail, consumer goods, manufacturing, and more.

Foursixty and Bazaarvoice features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Shoppable Galleries
    Supported

    Shoppable galleries can be created from Instagram, UGC, and ambassador content.

    Supported

    Bazaarvoice Galleries turns user-generated content into shoppable galleries.

  • Content Hub
    Not supported

    Foursixty primarily focuses on shoppable social media galleries, not a general content hub.

    Partially supported

    Bazaarvoice Vibe offers a centralized hub primarily for social media content, not all visual content.

  • Instagram Auto-Publishing
    Supported

    Foursixty supports auto-publishing shoppable Instagram posts.

    Not supported

    Bazaarvoice supports auto-publishing for Instagram Stories, but not shoppable feed posts.

  • User-Generated Content Management
    Partially supported

    Foursixty supports visual UGC like photos and videos, but not ratings, reviews, or Q&A.

    Supported

    Bazaarvoice supports user-generated content management, including ratings and reviews, Q&A, and visual content.

  • Review responding
    Not supported

    Foursixty does not seem to support responding to customer reviews.

    Supported

    Bazaarvoice enables responding to customer reviews within their platform.

  • Review generation
    Partially supported

    Foursixty supports review generation via Okendo integration.

    Supported

    Bazaarvoice supports review generation through automated requests.

Qualities

  • Value and Pricing Transparency
    No data
    -0.82
    Strongly negative sentiment
  • Customer Service
    No data
    +0.33
    Rather positive sentiment
  • Ease of Use
    No data
    +0.36
    Rather positive sentiment
  • Reliability and Performance
    No data
    +0.25
    Neutral sentiment
  • Ease of Implementation
    No data
    +0.09
    Neutral sentiment

Foursixty and Bazaarvoice Pricing

All plans offer a 14-day free trial. Enterprise solutions are available for high-growth, multi-country brands, pricing available upon request.
Plans

See full Pricing page

Bazaarvoice offers a variety of solutions for brands and retailers to manage user-generated content, including social media management, social commerce, ratings and reviews, and product sampling. They offer tiered plans for most of their products, with features increasing at each level. For specific pricing details, you must contact their sales team.

User sentiment

Strongly negative
-0.82

See full Pricing page

Foursixty and Bazaarvoice review insights

797 reviews analysed from and

Users love

No data

  • The platform offers a comprehensive suite of tools for managing reviews, Q&A, and user-generated content.
  • The review syndication feature allows businesses to distribute reviews across multiple retail partners.
  • Bazaarvoice has a large network of retailers and brands, making it a widely-used and trusted platform.
  • The platform provides robust reporting and analytics features to help businesses track review performance and customer sentiment.

Users dislike

No data

  • The user interface is clunky and outdated.
  • Customer support can be slow and unresponsive, with some users experiencing long delays for issue resolution.
  • Many users find the pricing to be high, especially for additional features like syndication.
  • Technical issues and bugs have been reported with the platform, including problems with review syndication and the product catalog.

Foursixty and Bazaarvoice Ratings

  • G2
    4.5/5
    (4)
  • G2
    4.3/5
    (762)
  • Capterra
    4.3/5
    (31)
  • Glassdoor
    4.1/5
    (797)

Company health

Employee growth

No change in the last year
18% increase in the last year

Web traffic

No data
4% decrease in the last quarter

Financing

No data
No data

How does each platform's user interface impact content management workflows?

Foursixty's user interface simplifies content management by focusing on visual content and providing tools to curate shoppable Instagram galleries directly on a website. This streamlined approach makes it easy for users to select, arrange, and display Instagram content for sales purposes. Bazaarvoice's user interface, while offering a comprehensive suite of content management tools for reviews and other user-generated content, is considered clunky and outdated by some users, potentially hindering workflow efficiency for those accustomed to more modern interfaces.

Which product better integrates shoppable content with existing e-commerce platforms?

Foursixty better integrates shoppable content with existing e-commerce platforms. Its primary function is to make Instagram content shoppable directly on a website, creating a seamless customer journey. While Bazaarvoice offers social content integration, its core strength lies in managing and leveraging customer reviews, not directly enabling shoppable content. Therefore, Foursixty is the better choice for businesses prioritizing shoppable social media integration with their e-commerce platform.

What are the advantages of Foursixty?

Foursixty specializes in shoppable Instagram galleries, allowing businesses to leverage their Instagram presence for direct sales conversions on their websites. This is a key advantage for visually-driven brands with strong Instagram followings. They also offer features like automated rights management and shoppable UGC, further streamlining content integration and sales opportunities.

What are the disadvantages of Foursixty?

Foursixty's focus on Instagram may limit its appeal to businesses that don't prioritize the platform. It lacks detailed pricing information readily available, potentially hindering quick comparison shopping. There's also a lack of readily available user reviews and feedback compared to competitors, making it harder to assess real-world performance and user satisfaction. Finally, its suitability for enterprise-level businesses is unclear, potentially posing scalability challenges.

Alternatives to Foursixty and Bazaarvoice

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Reviews.io
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Taggbox Widget
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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