Foursixty vs Bazaarvoice

by Gralio Feb 06, 2025

Foursixty and Bazaarvoice offer different approaches to boosting sales. Foursixty focuses on shoppable Instagram content, ideal for visually-driven brands. Bazaarvoice leverages customer reviews and social proof, benefiting businesses wanting to build brand trust and distribute reviews across retail platforms.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 797 reviews and 60 websites, saving 4 hours, 55 minutes of reading.

Foursixty

Website LinkedIn Twitter

Bazaarvoice

Website LinkedIn Twitter

About

Foursixty helps businesses showcase shoppable Instagram content directly on their websites. This means customers can browse and purchase products featured in Instagram photos and videos without leaving your site. Foursixty is particularly valuable for businesses with a strong Instagram presence and visually appealing products. They focus on providing an easy-to-use platform with customizable design options to match your brand. Foursixty boasts a strong track record with clients seeing significant increases in sales conversions and overall revenue.

Bazaarvoice helps businesses harness the power of customer reviews. Their platform collects, manages, and displays ratings, reviews, and other user-generated content like photos and videos. Bazaarvoice then helps businesses use this content to increase sales, build brand loyalty, and understand customer sentiment. They work with thousands of brands and retailers, offering the ability to syndicate this content across different retail platforms.

Summary

Main difference

Foursixty is a better choice for visually-driven brands leveraging Instagram for sales, offering shoppable galleries and rights management for user-generated content. Bazaarvoice excels at managing and leveraging customer reviews across retail platforms, focusing on boosting sales through social proof and brand loyalty.

Relative strengths of Foursixty (compared to Bazaarvoice)

Strong Instagram Integration: Directly integrates with Instagram for shoppable posts and galleries.
User-Generated Content Management: Facilitates rights management and usage of UGC for shoppable content.
Visual Focus: Caters to visually-driven brands with customizable galleries.

Relative weaknesses of Foursixty (compared to Bazaarvoice)

Limited Scope: Primarily focuses on Instagram, limiting reach compared to Bazaarvoice's multi-platform approach.
Less Emphasis on Reviews: Doesn't offer the comprehensive review management features of Bazaarvoice.
Pricing Complexity: Pricing plans may be less transparent and potentially higher for scaling businesses compared to Bazaarvoice.

What companies are using Foursixty and Bazaarvoice?

No data

Who should use Foursixty VS. Bazaarvoice

Foursixty is a platform that allows e-commerce businesses to create shoppable Instagram galleries directly on their websites. This helps convert Instagram engagement into sales. With customizable design options, Foursixty seamlessly integrates with your brand. They offer various pricing plans starting at $90/month.

Bazaarvoice is a robust platform for managing and leveraging customer reviews, ratings, photos, and videos. It's a great choice for businesses wanting to boost sales, understand customer sentiment, and improve brand loyalty. Users praise its comprehensive tools and syndication capabilities but note the clunky interface and high cost. Best for e-commerce businesses of all sizes looking to harness the power of user-generated content.

Best for small to medium-sized businesses.
Ideal for e-commerce businesses with visually appealing products and a strong Instagram presence.

Best for small, mid-sized, and enterprise businesses.
Ideal for e-commerce, retail, consumer goods, manufacturing, and more.

Foursixty and Bazaarvoice features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Shoppable Galleries

Supported

Shoppable galleries can be created from Instagram, UGC, and ambassador content.

Supported

Bazaarvoice Galleries turns user-generated content into shoppable galleries.
Content Hub

Not supported

Foursixty primarily focuses on shoppable social media galleries, not a general content hub.

Partially supported

Bazaarvoice Vibe offers a centralized hub primarily for social media content, not all visual content.
Instagram Auto-Publishing

Supported

Foursixty supports auto-publishing shoppable Instagram posts.

Not supported

Bazaarvoice supports auto-publishing for Instagram Stories, but not shoppable feed posts.
User-Generated Content Management

Partially supported

Foursixty supports visual UGC like photos and videos, but not ratings, reviews, or Q&A.

Supported

Bazaarvoice supports user-generated content management, including ratings and reviews, Q&A, and visual content.
Review responding

Not supported

Foursixty does not seem to support responding to customer reviews.

Supported

Bazaarvoice enables responding to customer reviews within their platform.
Review generation

Partially supported

Foursixty supports review generation via Okendo integration.

Supported

Bazaarvoice supports review generation through automated requests.

Qualities

Value and Pricing Transparency

No data

-0.73

Strongly negative sentiment
Customer Service

No data

+0.21

Neutral sentiment
Ease of Use

No data

+0.47

Rather positive sentiment
Reliability and Performance

No data

+0.52

Rather positive sentiment
Ease of Implementation

No data

-0.12

Neutral sentiment
Scalability

No data

+0

Neutral sentiment

Foursixty and Bazaarvoice Pricing

Foursixty offers three pricing plans: Essential for $90/month, Complete for $300/month and Complete Plus for $500/month. All plans include a 14-day free trial and offer varying levels of features, such as Shoppable Instagram Galleries, Automated Rights Management and Klaviyo Integration. Details on Enterprise solutions are available upon contacting sales.

Plans

See full Pricing page

Bazaarvoice offers several product suites, including Bazaarvoice Vibe (for social, creator, and commerce content strategy), Ratings & Reviews, and Sampling. Each suite has three tiers: Essentials, Advanced, and Enterprise. Add-on products like Visual Syndication, professional services, ReviewSource, and Premium Network Insights are available. Support plans range from Standard to Enterprise, offering different response times and features.

User sentiment

Strongly negative

-0.82

See full Pricing page

Foursixty and Bazaarvoice review insights

797 reviews analysed from and

Users love

No data

The platform offers a comprehensive suite of tools for managing reviews, Q&A, and user-generated content.
The review syndication feature allows businesses to distribute reviews across multiple retail partners.
Bazaarvoice has a large network of retailers and brands, making it a widely-used and trusted platform.
The platform provides robust reporting and analytics features to help businesses track review performance and customer sentiment.

Users dislike

No data

The user interface is clunky and outdated.
Customer support can be slow and unresponsive, with some users experiencing long delays for issue resolution.
Many users find the pricing to be high, especially for additional features like syndication.
Technical issues and bugs have been reported with the platform, including problems with review syndication and the product catalog.

Foursixty and Bazaarvoice Ratings

G2

4.5/5

(4)

G2

4.3/5

(762)
Capterra

4.3/5

(31)

Company health

Employee growth

No change in the last year

18% increase in the last year

Web traffic

No data

4% decrease in the last quarter

Financing

No data

How does each platform's user interface impact content management workflows?

Foursixty's user interface simplifies content management by focusing on visual content and providing tools to curate shoppable Instagram galleries directly on a website. This streamlined approach makes it easy for users to select, arrange, and display Instagram content for sales purposes. Bazaarvoice's user interface, while offering a comprehensive suite of content management tools for reviews and other user-generated content, is considered clunky and outdated by some users, potentially hindering workflow efficiency for those accustomed to more modern interfaces.

Which product better integrates shoppable content with existing e-commerce platforms?

Foursixty better integrates shoppable content with existing e-commerce platforms. Its primary function is to make Instagram content shoppable directly on a website, creating a seamless customer journey. While Bazaarvoice offers social content integration, its core strength lies in managing and leveraging customer reviews, not directly enabling shoppable content. Therefore, Foursixty is the better choice for businesses prioritizing shoppable social media integration with their e-commerce platform.

What are the advantages of Foursixty?

Foursixty specializes in shoppable Instagram galleries, allowing businesses to leverage their Instagram presence for direct sales conversions on their websites. This is a key advantage for visually-driven brands with strong Instagram followings. They also offer features like automated rights management and shoppable UGC, further streamlining content integration and sales opportunities.

What are the disadvantages of Foursixty?

Foursixty's focus on Instagram may limit its appeal to businesses that don't prioritize the platform. It lacks detailed pricing information readily available, potentially hindering quick comparison shopping. There's also a lack of readily available user reviews and feedback compared to competitors, making it harder to assess real-world performance and user satisfaction. Finally, its suitability for enterprise-level businesses is unclear, potentially posing scalability challenges.

Alternatives to Foursixty and Bazaarvoice

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Sauce Social Commerce

Sauce Social Commerce helps businesses in the fashion, beauty, and lifestyle industries sell more effectively online. It combines shoppable Instagram and TikTok galleries, user-generated content, and influencer marketing tools into one platform. The software aims to increase customer engagement, trust, and ultimately, sales by creating a more interactive and visual shopping experience. Sauce Social Commerce is geared towards direct-to-consumer (DTC) brands.

Tagger by Sprout Social

Tagger by Sprout Social is a platform designed to help large brands and agencies manage their influencer marketing. It offers tools to research and identify suitable influencers, manage campaigns, track results, and measure return on investment. Its focus on data analysis and workflow efficiency aims to make influencer marketing more strategic and measurable. Tagger boasts a large database of influencers and provides detailed insights to inform your influencer marketing strategy.

PowerReviews

PowerReviews helps businesses collect and display customer reviews and other user-generated content. This content can be used to increase sales, improve products, and understand customer experience. They offer tools for collecting reviews, displaying them effectively, and analyzing the data. PowerReviews focuses on serving large and growing businesses in various industries. They are known for their extensive analysis features and integrations with other e-commerce platforms.

Shopify

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

Synup

Synup is a software platform designed to help businesses manage their online presence across multiple locations. It offers tools for managing local listings, online reviews, and social media engagement. With Synup, you can update business information, track customer feedback, and analyze performance across different platforms. The software aims to improve online visibility, attract more customers, and streamline multi-location marketing efforts from a single dashboard.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know