Albato vs Zapier

by Gralio Feb 05, 2025

Albato and Zapier are both automation platforms that allow you to connect different apps and automate tasks. Albato is a good option if you need an affordable and easy-to-use solution with good customer support. If you need the widest range of integrations and more advanced features, and are willing to pay more, Zapier might be a better choice.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4403 reviews and 60 websites, saving 1 day, 57 minutes of reading.

Albato

Website LinkedIn

Zapier

Website LinkedIn Twitter

About

Albato is a web-based platform that helps you connect different software applications your business uses and automate tasks between them, without writing code. It allows you to set up workflows where an event in one app triggers an action in another, for example, adding a new lead to your CRM when they fill out a form on your website. Albato offers a user-friendly interface, a library of pre-built integrations for popular apps, and 24/7 customer support.

Zapier is a tool that connects the different web applications you use in your business. With Zapier, you can automate tasks between these apps—like sending data from your CRM to your email marketing platform—without writing any code. This lets you create efficient workflows, saving you time and minimizing manual errors. Zapier integrates with thousands of popular business apps and offers a user-friendly interface, making it accessible for non-technical users.

Summary

Main difference

Albato stands out for its affordability and user-friendly interface, making it ideal for smaller businesses or those new to automation. Zapier, while more expensive, offers a broader range of integrations and more advanced features, catering to larger businesses or those with complex automation needs.

Relative strengths of Albato (compared to Zapier)

More affordable pricing, especially for lower usage tiers.
Easier to use interface, particularly for non-technical users.
Strong customer support, often praised in user reviews.

Relative weaknesses of Albato (compared to Zapier)

Fewer integrations compared to Zapier (800+ vs. 5000+).
Some integrations may be less mature or fully featured than Zapier's.
Lacks some of the more advanced automation features offered by Zapier.

What companies are using Albato and Zapier?

No data

Who is using Albato and Zapier?

No data

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

John Short

CEO at Compound Growth Marketing

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Albato VS. Zapier

Albato is a no-code automation platform ideal for businesses seeking to connect their apps and automate tasks. Users praise its intuitive interface, affordability, and excellent customer support. However, some note that its integrations are still expanding. With positive pricing reviews and a growing user base, Albato is a strong contender for streamlining workflows.

Zapier, an automation tool connecting various web applications, helps businesses streamline workflows and minimize manual errors. Its user-friendly interface makes it accessible for non-technical users. Users praise Zapier's extensive automation options and seamless platform connections, while some find data mapping challenging and error messages vague.

Best for SMBs and agencies seeking streamlined workflows.
Well-suited for marketing, e-commerce, education, and software companies.

Ideal for small, medium, and enterprise businesses seeking automation.
Suitable for most industries, including healthcare, finance, e-commerce, and more.

Albato and Zapier features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Connect web apps

Supported

Albato connects web apps and automates tasks without coding.

Supported

Zapier connects web apps, automates tasks without coding, using a visual builder.
Connect your apps

Supported

Albato connects apps quickly and securely, though the 5-minute claim isn't explicitly confirmed.

Supported

Zapier enables quick and safe app connections in minutes.
No-code platform

Supported

Albato offers a no-code platform for building automations between apps.

Supported

Zapier offers a no-code platform for automating tasks and workflows called Zaps.
Pre-built connectors

Supported

Albato offers 800+ pre-built connectors for popular applications.

Supported

Zapier offers pre-built connectors for various applications to simplify integrations.
Webhooks support

Supported

Albato supports setting up and using webhooks to trigger automations.

Supported

Zapier fully supports webhooks for triggering automations, offering features like "Catch Hook" and "Catch Raw Hook" for receiving data, as well as actions for sending webhooks to other apps.
Slack integration

Supported

Albato integrates with Slack, enabling automated messages and reminders.

Supported

Zapier fully supports integrating with Slack and allows for sending automated messages and reminders.

Qualities

Value and Pricing Transparency

+0.8

Strongly positive sentiment

-0.45

Rather negative sentiment
Customer Service

+0.81

Strongly positive sentiment

+0.1

Neutral sentiment
Ease of Use

+0.95

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.89

Strongly positive sentiment

+0.43

Rather positive sentiment
Ease of Implementation

+0.68

Rather positive sentiment

+0.5

Rather positive sentiment
Scalability

+0.53

Rather positive sentiment

+0.05

Neutral sentiment

Albato and Zapier Pricing

Albato offers a free trial and different pricing plans based on transactions, which are calculated as the number of steps in an automation minus one. Users can purchase additional transactions if needed. Albato also offers a custom plan tailored to specific needs.

Plans

User sentiment

Strongly positive

+0.8

See full Pricing page

Zapier uses a tiered subscription model based on the number of tasks allowed per month. They offer a free plan and paid plans for individuals, teams, and enterprises. The higher-tier plans unlock more features and provide more tasks at a lower cost per task. A yearly payment option is available with a discount.

Plans

User sentiment

Rather negative

-0.45

See full Pricing page

Albato and Zapier review insights

4403 reviews analysed from and

Users love

Great integrations
Afordable easy to use and the perfect alternative to Zapier
Intuitive to use
Superb support
Public roadmap

Extensive automation options for various tasks and processes.
Great support; issues are usually resolved promptly.
Flexible and connects different platforms seamlessly.
User-friendly interface.

Users dislike

Some integrations are still being built out
Some apps have less options than Zapier
Newer product so not as many integrations
It has a bit of learning curve in its custom app feature

International customer zip codes can cause issues.
Keap integration is buggy and requires frequent troubleshooting.
Data mapping can be challenging to get right.
Error messages are vague and difficult to understand.

Albato and Zapier Ratings

G2

4.6/5

(462)
Capterra

4.8/5

(348)

G2

4.5/5

(1282)
Capterra

4.7/5

(2350)
Glassdoor

3.5/5

(247)

Company health

Employee growth

7% increase in the last year

11% increase in the last year

Web traffic

42% decrease in the last quarter

10% decrease in the last quarter

Financing

September 2020 - $1M

January 2021 - $1M

How do Zapier's and Albato's pre-built integrations compare for my specific needs?

Zapier offers a significantly larger library of pre-built integrations compared to Albato. While Albato integrates with many popular apps, Zapier's more extensive catalog may be crucial if you rely on niche or less common software. Albato users have noted that some integrations are still under development. Therefore, if your workflows require specific integrations, carefully check both platforms' offerings to ensure compatibility with your needs.

Which product offers more reliable performance for complex automations?

Albato offers more reliable performance for complex automations. While both products offer automation capabilities, Albato has a higher reliability and performance score (0.89) compared to Zapier (0.43). This suggests that Albato is more likely to consistently execute complex automations without errors or delays.

What are the advantages of Albato?

Albato offers a more affordable pricing structure, especially for lower usage tiers, compared to Zapier. Users praise Albato for its ease of use and intuitive interface, while Zapier receives more negative feedback regarding its pricing and occasional technical issues. Although Zapier boasts more integrations overall, Albato is rapidly growing and focuses on providing excellent customer support.

What are the disadvantages of Albato?

Albato has fewer pre-built integrations compared to Zapier, potentially limiting its usability for businesses relying on a diverse range of applications. Users have also reported that some existing Albato integrations offer fewer options than their Zapier counterparts. Being a newer product contributes to this limitation. Additionally, some users have noted a learning curve associated with Albato's custom app feature.

Is Albato cheaper than Zapier?

Albato's starting price is lower than Zapier's. Albato's paid plans begin at $13/month, while Zapier's paid plans start at $19.99/month. Both offer free plans, but the paid entry point is lower for Albato.

Alternatives to Albato and Zapier

Hevo Data

Hevo Data is a cloud-based data integration platform designed to simplify how businesses gather and use data. It allows you to pull data from over 150 different sources, like your company's sales software, marketing tools, or databases. Hevo automatically combines this data in a central location for easy analysis, freeing your team from manually managing data and ensuring it's always accurate and up-to-date. Hevo prides itself on its ease of use, reliability, and security, making it suitable for businesses of all sizes.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

ApiX-Drive

ApiX-Drive is a web-based platform that helps you connect different online tools your business uses. It requires no coding knowledge, offering a simple interface to automate tasks between apps. You can set up automated workflows, for example, sending new leads from Facebook directly to your CRM system. This can save time and reduce manual data entry for your team. ApiX-Drive offers a variety of pre-built integrations for popular business applications.

Workato

Workato is a cloud-based platform that helps businesses connect their different software applications and automate tasks. It's designed to be user-friendly, even for non-technical staff, with pre-built connectors for popular applications. Workato allows you to build automated workflows – think of it like creating a set of instructions that automatically move data and trigger actions across your different systems, improving efficiency and reducing manual work. It's used by businesses of all sizes across various departments, from IT and HR to marketing and sales.

Tableau

Tableau is a popular data analytics platform that helps businesses make sense of their data. It offers powerful, user-friendly tools for visualizing data, creating interactive dashboards, and sharing insights across your organization. Tableau is suitable for companies of all sizes and is known for its intuitive drag-and-drop interface, even for non-technical users. It allows you to connect to various data sources, analyze information visually, and discover trends to make better business decisions.

Databricks Data Intelligence Platform

Databricks Data Intelligence Platform is a cloud-based platform designed to help mid-size to large businesses manage and analyze data. It offers a range of tools for data warehousing, data engineering, data science, and machine learning, all in one place. Databricks aims to simplify data processes, reduce costs, and enable companies to build and deploy AI solutions. They are well-known for their work with open-source technologies, making them a popular choice for businesses invested in those ecosystems.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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