Albato vs Hevo Data

by Gralio Feb 10, 2025

Albato and Hevo Data address different needs. Albato excels in connecting various apps and automating workflows without coding, making it suitable for smaller businesses, marketing, and sales teams. Hevo Data specializes in comprehensive data integration and real-time streaming for data-driven organizations requiring advanced data management. Choose Albato for its wider app integration range, affordability, and ease of use. Hevo Data offers stronger data transformation, real-time capabilities, and potentially better support for enterprise needs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1008 reviews and 60 websites, saving 6 hours, 6 minutes of reading.

Albato

Website LinkedIn

Hevo Data

Website LinkedIn Twitter

About

Albato is a web-based platform that helps you connect different software applications your business uses and automate tasks between them, without writing code. It allows you to set up workflows where an event in one app triggers an action in another, for example, adding a new lead to your CRM when they fill out a form on your website. Albato offers a user-friendly interface, a library of pre-built integrations for popular apps, and 24/7 customer support.

Hevo Data is a cloud-based data integration platform designed to simplify how businesses gather and use data. It allows you to pull data from over 150 different sources, like your company's sales software, marketing tools, or databases. Hevo automatically combines this data in a central location for easy analysis, freeing your team from manually managing data and ensuring it's always accurate and up-to-date. Hevo prides itself on its ease of use, reliability, and security, making it suitable for businesses of all sizes.

Summary

Main difference

Albato is a no-code automation platform best for connecting various business apps and automating workflows, ideal for smaller businesses and marketing teams. Hevo Data focuses on robust data integration, ETL processes, and real-time data streaming, catering to data-driven organizations needing advanced data management.

Relative strengths of Albato (compared to Hevo Data)

Wider range of app integrations (800+ vs 150+). Albato connects with more business apps, particularly valuable for marketing automation and general workflow tasks.
More affordable pricing, especially for smaller businesses with lower transaction volumes. Albato's tiered pricing and free plan make it more accessible.
Easier setup and use for non-technical users. Albato's intuitive interface simplifies automation creation compared to Hevo Data's more technical focus on data integration.

Relative weaknesses of Albato (compared to Hevo Data)

Lacks advanced data transformation capabilities compared to Hevo Data. Albato is less suitable for complex ETL processes or data warehousing.
Fewer features for real-time data streaming and management. Albato's strength is in app connections, not continuous data synchronization.
Less robust customer support and community compared to Hevo Data. While Albato offers support, Hevo Data's enterprise focus may provide more dedicated assistance.

What companies are using Albato and Hevo Data?

No data

Who should use Albato VS. Hevo Data

Albato is a no-code automation platform perfect for streamlining workflows. Users praise its intuitive interface and helpful support. While some integrations are still under development, Albato offers a cost-effective solution for connecting various apps, particularly for small to medium-sized businesses.

Hevo Data is a user-friendly platform ideal for businesses needing streamlined data integration from various sources. Users praise its intuitive interface and broad connector support. However, some have noted limitations in complex transformations. If your business needs a no-code solution for consolidating data, Hevo is a strong contender.

Best for SMBs and agencies seeking automation.
A good fit for marketing, tech, and education sectors.

Best fit for small and medium-sized businesses.
Suitable for data-driven organizations across various industries.

Albato and Hevo Data features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Post-load data transformation

Not supported

Albato supports data transformation during workflows, but not specifically post-load transformations for warehousing.

Supported

Hevo Data supports post-load transformation using SQL queries or dbt Core.
Connect your apps

Supported

Albato lets you connect your apps quickly and securely in about five minutes.

Partially supported

Hevo Data supports connecting apps quickly and securely, but the "5-minute" claim is not universally confirmed.
No-code platform

Supported

Albato offers a no-code platform for building automations between apps.

Supported

Hevo Data offers a no-code platform for automating data integration tasks and workflows.
Pre-built connectors

Supported

Albato offers 800+ pre-built connectors for popular applications.

Supported

Hevo Data offers 150+ pre-built connectors for various applications.
AWS Integration

Not supported

Albato uses AWS infrastructure, but does not integrate with AWS services.

Supported

Hevo Data integrates with AWS, especially Amazon S3, as both a source and destination.
Webhooks support

Supported

Albato supports setting up and using webhooks to trigger automations.

Supported

Hevo Data supports webhooks for real-time data integration.

Qualities

Value and Pricing Transparency

+0.8

Strongly positive sentiment

+0.11

Neutral sentiment
Customer Service

+0.81

Strongly positive sentiment

+0.83

Strongly positive sentiment
Ease of Use

+0.95

Strongly positive sentiment

+0.93

Strongly positive sentiment
Reliability and Performance

+0.89

Strongly positive sentiment

+0.41

Rather positive sentiment
Ease of Implementation

+0.68

Rather positive sentiment

+1

Strongly positive sentiment
Scalability

+0.53

Rather positive sentiment

+0.33

Rather positive sentiment

Albato and Hevo Data Pricing

Albato offers a free trial and different pricing plans based on transactions, which are calculated as the number of steps in an automation minus one. Users can purchase additional transactions if needed. Albato also offers a custom plan tailored to specific needs.

Plans

User sentiment

Strongly positive

+0.8

See full Pricing page

Hevo Data offers a tiered subscription pricing model based on the number of events per month. They have a free plan with limited features and paid plans (Starter, Professional, and Business Critical) with increasing capabilities and event allowances. Add-ons are available for Professional and Business Critical plans. A 14-day free trial is available.

Plans

User sentiment

Neutral

+0.11

See full Pricing page

Albato and Hevo Data review insights

1008 reviews analysed from and

Users love

Great integrations
Afordable easy to use and the perfect alternative to Zapier
Intuitive to use
Superb support
Public roadmap

Easy to use interface
Support for a wide range of connectors
Automated schema management
Good Customer Support

Users dislike

Some integrations are still being built out
Some apps have less options than Zapier
Newer product so not as many integrations
It has a bit of learning curve in its custom app feature

Limited transformation capabilities
Limited visibility of logs, error logging can be more verbose
Complex transformations are not supported
Their inability to resolve issues, Postgres based pipelines are unstable

Albato and Hevo Data Ratings

G2

4.6/5

(462)
Capterra

4.8/5

(348)

G2

4.3/5

(255)
Glassdoor

3.1/5

(129)

Company health

Employee growth

7% increase in the last year

3% decrease in the last year

Web traffic

42% decrease in the last quarter

10% decrease in the last quarter

Financing

September 2020 - $1M

September 2021 - $43M

How does Albato's broader app ecosystem compare to Hevo's specialized data focus?

Albato boasts a significantly broader app ecosystem, offering over 800 pre-built connectors for various business applications, catering to a wider range of automation needs beyond just data integration. Hevo, while supporting 150+ sources, focuses specifically on data pipelines and ETL processes, making it a more specialized tool for data-centric tasks. This difference makes Albato more suitable for general automation and workflow streamlining across diverse apps, while Hevo excels in robust data integration for analytics and warehousing.

Which platform offers more robust real-time data streaming for my needs?

Hevo Data offers more robust real-time data streaming. While Albato focuses on application integration and automation, Hevo Data explicitly states its support for real-time data streaming as a core feature. This suggests Hevo is better equipped for scenarios requiring up-to-the-second data synchronization and analysis.

What are the advantages of Albato?

Albato offers a broader range of pre-built integrations (800+) compared to Hevo Data (150+), making it more versatile for connecting various business applications. Albato is also praised for its affordability and user-friendly interface, particularly beneficial for smaller businesses and non-technical users. Furthermore, Albato's public roadmap promotes transparency and allows users to anticipate future developments.

What are the disadvantages of Albato?

Albato has a smaller number of pre-built integrations compared to more established competitors like Zapier. Users have also noted that some existing integrations offer fewer options or are still under development. While generally considered user-friendly, some users have mentioned a learning curve, particularly with custom app features. Finally, as a newer product, its long-term reliability and scalability have yet to be fully proven in the market.

Alternatives to Albato and Hevo Data

Zapier

Zapier is a tool that connects the different web applications you use in your business. With Zapier, you can automate tasks between these apps—like sending data from your CRM to your email marketing platform—without writing any code. This lets you create efficient workflows, saving you time and minimizing manual errors. Zapier integrates with thousands of popular business apps and offers a user-friendly interface, making it accessible for non-technical users.

Dataddo

Dataddo is a data integration platform that helps you connect, move, and transform data between various sources like business apps, databases, and data warehouses. It offers a no-code interface for simple connections and advanced features for complex data workflows. Dataddo manages the technical aspects like API changes and pipeline maintenance. It suits various needs such as sending data to dashboards, comprehensive data integration (ETL, ELT, Reverse ETL), and even building custom data products. It prioritizes security and compliance with industry standards.

Tableau

Tableau is a popular data analytics platform that helps businesses make sense of their data. It offers powerful, user-friendly tools for visualizing data, creating interactive dashboards, and sharing insights across your organization. Tableau is suitable for companies of all sizes and is known for its intuitive drag-and-drop interface, even for non-technical users. It allows you to connect to various data sources, analyze information visually, and discover trends to make better business decisions.

Synatic

Synatic is a cloud-based data platform that combines features of several data management tools to offer a one-stop solution for businesses. It helps you connect, manage, and automate the flow of data between different software applications. Synatic aims to simplify complex data processes, making it easier and faster for your company to handle data. Its notable features include pre-built integrations for popular software, a user-friendly interface, and flexible deployment options to suit your needs. This can lead to reduced costs and increased efficiency in managing your data.

Hightouch

Hightouch is a platform that helps marketing teams use their company data more effectively. It works by connecting to your existing data warehouse and letting you send customized groups of customer data to over 200 other marketing tools, like email and advertising platforms. This helps marketers create more targeted campaigns, personalize messages, and ultimately get better results. Hightouch emphasizes ease of use, so marketers can access and utilize data without needing to code.

ApiX-Drive

ApiX-Drive is a web-based platform that helps you connect different online tools your business uses. It requires no coding knowledge, offering a simple interface to automate tasks between apps. You can set up automated workflows, for example, sending new leads from Facebook directly to your CRM system. This can save time and reduce manual data entry for your team. ApiX-Drive offers a variety of pre-built integrations for popular business applications.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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