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Zoho Campaigns description
Zoho Campaigns is an email and SMS marketing tool designed for businesses of all sizes. It allows you to create and send email campaigns, automate marketing tasks, and track performance. It helps you personalize emails, test different versions of campaigns, and optimize your sending times. You can also use Zoho Campaigns to manage your SMS campaigns and integrate with other software you already use. Zoho Campaigns is committed to data privacy and complies with email marketing regulations.
Who is Zoho Campaigns best for
Zoho Campaigns is a versatile email and SMS marketing tool praised for its robust automation, user-friendly interface, and cost-effectiveness. Users appreciate the comprehensive features and seamless integrations, especially with other Zoho products. However, some have noted challenges with third-party app integrations and lead management. It's ideal for businesses seeking a comprehensive yet affordable marketing solution.
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Ideal for small, medium, and large businesses.
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Suitable for various sectors, including e-commerce, healthcare, finance, and more.
Zoho Campaigns features
| Supported Zoho Campaigns lets you send branded emails with customizable templates and personalization. |
| Supported Zoho Campaigns offers combined email and SMS marketing features. |
| Supported Zoho Campaigns allows creating custom newsletters and tracking opens and clicks. |
| Supported Zoho Campaigns supports automated email marketing based on triggers and user behavior. |
| Supported Zoho Campaigns offers reporting and analytics such as open rates, click-through rates, and conversions. |
| Supported Zoho Campaigns offers a gallery of pre-designed email templates for various marketing needs. |
| Supported Zoho Campaigns allows personalized emails based on customer behavior, preferences, and CRM data. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Zoho Campaigns reviews
We've summarised 1306 Zoho Campaigns reviews (Zoho Campaigns Software Advice reviews, Zoho Campaigns GetApp reviews, Zoho Campaigns Capterra reviews and Zoho Campaigns G2 reviews) and summarised the main points below.
- Robust automation features and user-friendly interface for personalized email workflows.
- Comprehensive suite of tools with seamless integrations.
- Cost-effective, especially compared to Mailchimp.
- Excellent support system and pre-built email templates.
- Third-party app integrations can be challenging.
- Lead management is frustrating for B2B companies, requiring “Last Name” mapping even for company leads.
- Limited website builder and landing page creation tools.
- Lengthy initial setup.
Zoho Campaigns pricing
The commentary is based on 163 reviews from Zoho Campaigns Capterra reviews, Zoho Campaigns G2 reviews, Zoho Campaigns GetApp reviews and Zoho Campaigns Software Advice reviews.
Zoho Campaigns is praised for its affordability, especially for small businesses and startups. Users appreciate the free plan and reasonable pricing tiers. However, some find the pricing structure complex and costs can escalate with subscriber growth. Others suggest more transparent pricing would build greater trust.
Users sentiment
Zoho Campaigns alternatives
Critical ImpactHas slower momentum. Users report data security concerns and technical issues. Some users mention aggressive contract renewals and questionable billing practices.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Offers broader marketing tools including SEO, social media management, and a CRM. Has a wider range of integrations.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. Easier setup with various integration options. More positive pricing sentiment. Users love the user-friendly interface and helpful support.Read more
OverloopBetter for outbound sales automation and LinkedIn outreach. Focuses on sales engagement and lead generation with AI-powered tools.Read more
Constant ContactBetter for smaller businesses seeking simplicity and support. Has slower momentum. Lacks SMS marketing and advanced automation features. Users highlight ease of use and support, but dislike the pricing and limited customization.Read more
DelivraBetter for small to mid-sized businesses with limited marketing staff. Has a drag-and-drop email editor and personalized support. Offers robust reporting features and affordable pricing based on emails sent. A Zoho Campaigns alternative focused on user-friendly tools.Read more
Zoho Campaigns FAQ
What is Zoho Campaigns and what does Zoho Campaigns do?
Zoho Campaigns is an email and SMS marketing software for businesses of all sizes. It enables automated campaigns, personalized emails, and performance tracking. Users praise its automation and user-friendly interface, but some find third-party integrations and lead management challenging. It's known as a cost-effective solution with excellent support.
How does Zoho Campaigns integrate with other tools?
Zoho Campaigns integrates with other Zoho products and various third-party applications. While it offers a robust suite of tools with seamless integrations, some users find third-party app integrations challenging. It connects with CRM, social media, and other marketing tools.
What the main competitors of Zoho Campaigns?
Top alternatives to Zoho Campaigns include Mailchimp, Constant Contact, ActiveCampaign, and HubSpot Marketing Hub. These competitors offer similar email marketing and automation features, often with varying strengths in areas like integrations, ease of use, and advanced functionalities.
Is Zoho Campaigns legit?
Yes, Zoho Campaigns is a legitimate email and SMS marketing platform. It's known for its robust automation, user-friendly interface, and cost-effectiveness. While some users find third-party integrations and lead management challenging, many praise its comprehensive features and excellent support.
How much does Zoho Campaigns cost?
Zoho Campaigns offers several pricing plans based on the number of subscribers and emails sent. There's also a pay-as-you-go option. Specific pricing details are available on the Zoho Campaigns website.
Is Zoho Campaigns customer service good?
Zoho Campaigns' customer support receives mixed reviews. While some users praise the helpful and responsive support team, others have experienced slow response times and unhelpful solutions. Some find the support team excellent via chat and email, while others have had less positive experiences, particularly with complex issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.