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Critical Impact description
Critical Impact is an email and SMS marketing platform designed for businesses of all sizes. It allows you to create and automate email campaigns, send personalized messages, and track your results. You can segment your audience, test different versions of your emails, and measure conversions to improve your marketing ROI. Critical Impact also integrates with other business applications to streamline your workflow.
What companies are using Critical Impact?
Who is Critical Impact best for
Critical Impact is an email and SMS marketing platform ideal for small to medium-sized businesses (SMBs) in various sectors, including healthcare, finance, and e-commerce. Users appreciate its easy-to-use interface for email campaign creation and Salesforce integration. However, some have raised concerns about data security and technical issues. If your business prioritizes email and SMS marketing and needs a user-friendly platform, Critical Impact may be a good fit, but consider the potential downsides.
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Best for small to medium-sized businesses (SMBs).
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Ideal for Healthcare, Finance, E-commerce, Retail, Education, and other regulated industries.
Critical Impact features
| Supported Critical Impact tracks email opens, clicks, and conversions. |
| Supported Critical Impact supports sending SMS messages for marketing campaigns. |
| Supported Critical Impact personalizes emails using dynamic content, segmentation, and custom fields. |
| Supported Critical Impact offers automated email marketing with triggered messages based on subscriber behavior. |
| Supported Critical Impact allows segmenting contacts based on various criteria including behavior, location, and custom fields. |
| Supported Critical Impact integrates with various tools and platforms, including Salesforce and Google Analytics, using an API and Zapier. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Critical Impact reviews
We've summarised 54 Critical Impact reviews (Critical Impact Capterra reviews and Critical Impact G2 reviews) and summarised the main points below.
- Easy to build email campaigns and move contacts from Salesforce.
- User-friendly interface for basic email marketing tasks.
- Good customer support responsiveness (though inconsistent).
- Detailed reporting metrics for email deployments.
- Data security concerns due to unethical behavior of a key executive.
- Technical issues and bugs, especially with email deliverability.
- Aggressive contract renewals and questionable billing practices.
- Lack of current updates to social media and blog content.
Critical Impact pricing
The commentary is based on 11 reviews from Critical Impact Capterra reviews and Critical Impact G2 reviews.
Critical Impact's pricing is generally considered competitive and worth the investment for its features. However, some users find the pricing structure confusing and potentially costly for larger businesses or those with complex needs. Others mention a required year-long commitment.
Users sentiment
Critical Impact alternatives
Zoho CampaignsBetter fit for businesses of all sizes and has more momentum. A strong Zoho Campaigns alternative for a broader industry application.Read more
HubSpot Marketing HubBetter for larger organizations and those focused on inbound marketing. Has more momentum based on employee growth. Broader industry applicability. Integrates with its own CRM. More comprehensive marketing platform with social media management and SEO tools.Read more
Brevo Transactional EmailMore focused on transactional emails, like order confirmations and password resets. Better user experience and easier setup. Offers a free plan.Read more
D·engageBetter for larger enterprises. More focused on retail, finance, and online gaming. Has more momentum currently. Users praise the user-friendly interface and robust data integration but mention occasional slow support and email deliverability issues.Read more
Mailchimp All-in-One Marketing PlatformMore popular and growing faster. Broader industry applicability. A Mailchimp alternative and competitor.Read more
Critical Impact FAQ
What is Critical Impact and what does Critical Impact do?
Critical Impact is an email and SMS marketing platform for businesses of all sizes. It enables automated email campaigns, personalized messaging, and performance tracking. Users appreciate its ease of use and Salesforce integration but have reported concerns about data security and technical issues.
How does Critical Impact integrate with other tools?
Critical Impact integrates with various tools and platforms, including Salesforce and Google Analytics. It leverages an API and Zapier for seamless integration, streamlining workflows and enhancing marketing automation capabilities.
What the main competitors of Critical Impact?
Alternatives to Critical Impact include HubSpot Marketing Hub, Zoho Campaigns, Mailchimp, ActiveCampaign, Mumara, and Sendlane. These competitors offer similar email and SMS marketing automation features, catering to various business sizes and needs.
Is Critical Impact legit?
Critical Impact's legitimacy is questionable. While it offers email and SMS marketing tools praised for ease of use and reporting, users report data security concerns, technical issues, and aggressive billing practices. Consider exploring alternatives like HubSpot or Mailchimp.
How much does Critical Impact cost?
I cannot find pricing details for Critical Impact. Contact Critical Impact directly to determine product pricing and if it's worth the investment for your needs.
Is Critical Impact customer service good?
Critical Impact's customer service receives mixed reviews. While some users praise the responsiveness and helpfulness of the support team, others have experienced inconsistent support quality. Some negative reviews mention difficulty reaching sales representatives.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.