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WhatsApp Business Platform description
WhatsApp Business Platform lets companies use WhatsApp to talk to customers. It's designed for sending updates, reminders, and notifications. You can automate answers to common questions and offer customer support through WhatsApp. It's best for medium to large businesses who want to offer service through a channel their customers already use.
Who is WhatsApp Business Platform best for
WhatsApp Business Platform is a great option for businesses that want to communicate with customers on a familiar platform. Users love its direct and instant communication capabilities. It is best for sending updates, reminders, and notifications, as well as offering customer support. However, users note that it could benefit from more advanced reporting and analytics features.
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Ideal for medium to large businesses seeking to connect with customers.
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A strong fit for retail, e-commerce, and media companies seeking direct customer interaction.
WhatsApp Business Platform features
| Supported WhatsApp Business Platform enables private messaging between businesses and customers. |
| Supported The platform supports real-time notifications about new messages and updates via webhooks. |
| Supported The platform supports sending notifications within the WhatsApp app. |
| Supported Workflow events can trigger automated notifications. |
| Supported WhatsApp Business Platform supports canned responses via pre-approved message templates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
WhatsApp Business Platform reviews
We've summarised 80 WhatsApp Business Platform reviews (WhatsApp Business Platform G2 reviews) and summarised the main points below.
- Direct and instant communication with customers, fostering a more personal connection.
- Automated responses and message templates streamline customer service and improve response times.
- The platform\'s widespread usage and familiarity make it easy for businesses to connect with their target audience.
- The API supports various rich media formats, making communication more engaging and informative.
- Limited customization options, especially for branding and visual elements.
- Advanced reporting and analytics features could be improved for better insights.
- Expanding integration options with third-party CRM and marketing automation tools would be beneficial.
WhatsApp Business Platform pricing
The commentary is based on 24 reviews from WhatsApp Business Platform G2 reviews.
WhatsApp Business Platform offers a free tier with additional features available at a cost. Some users find the pricing structure unclear, while others highlight the platform's cost-effectiveness for reaching a large audience.
Users sentiment
WhatsApp Business Platform alternatives
CloudTalkBetter for midsize companies focused on sales and customer support. Offers call-related features like automated dialing and call tracking. Has wider industry applicability. Is growing slower.Read more
SignalBetter for internal communication and small teams prioritizing privacy. Free and open-source, unlike WhatsApp Business Platform. A good WhatsApp Business Platform competitor for those focused on secure messaging.Read more
SlackBetter for internal team collaboration and communication. More focused on general team communication and project management.Read more
LivestormBetter for hosting interactive online events like webinars and virtual meetings. Geared towards boosting audience engagement with features like polls, Q&A, and custom registration pages. Livestorm is a strong WhatsApp Business Platform competitor and a suitable alternative.Read more
Threema WorkBetter for security and privacy conscious businesses. Has strong administrative controls. Does not require phone numbers or emails. Growing faster.Read more
Microsoft TeamsBetter for internal collaboration and teamwork. Integrates with Microsoft Office apps. More suitable for enterprise businesses using Microsoft products. Has less momentum.Read more
WhatsApp Business Platform FAQ
What is WhatsApp Business Platform and what does WhatsApp Business Platform do?
WhatsApp Business Platform is a communication tool that lets businesses connect with customers on WhatsApp. It's designed for sending messages, automating customer service, and providing support through the popular messaging app. Its simple interface and automation features make it ideal for medium to large businesses.
How does WhatsApp Business Platform integrate with other tools?
WhatsApp Business Platform offers limited integrations. It supports real-time notifications about new messages and updates via webhooks. Expanding integration options with third-party CRM and marketing automation tools would make it even more useful.
What the main competitors of WhatsApp Business Platform?
The main competitors of WhatsApp Business Platform are Salesforce Service Cloud, Anantya.ai, and Front. These platforms offer similar features for businesses to connect with their customers using various channels, including WhatsApp.
Is WhatsApp Business Platform legit?
Yes, WhatsApp Business Platform is a legitimate product offered by Meta. It's a safe and popular choice for businesses to connect with their customers on WhatsApp.
How much does WhatsApp Business Platform cost?
There is no information available about WhatsApp Business Platform pricing.
Is WhatsApp Business Platform customer service good?
Based on the reviews, WhatsApp Business Platform receives generally positive feedback for its customer service. Users find the platform helpful for direct communication and resolving inquiries efficiently. However, some users suggest there's room for improvement in areas like support response times and technical assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.