Last updated on
Company health
Ratings
WebEngage description
WebEngage is a software platform that helps businesses improve customer engagement and retention. It allows you to gather all your customer data in one place, analyze their behavior, and personalize their experience across different channels like email, app notifications, and text messages. WebEngage also offers automation features to streamline your marketing efforts and predictive models to identify at-risk customers. It's designed to be user-friendly and integrates with other popular business tools. Although it caters to various industries, WebEngage highlights its solutions for e-commerce, travel, education, and gaming companies.
What companies are using WebEngage?
Who is WebEngage best for
WebEngage is a user-friendly customer engagement platform ideal for businesses looking to enhance customer retention and personalize experiences. Users praise its intuitive interface and robust tracking capabilities. However, some have noted slow loading times and complex initial setup. Best for e-commerce, retail, and online platforms.
-
Best for small to medium-sized businesses.
-
Ideal for e-commerce, retail, education, real estate, hospitality, software, marketing, and professional services.
WebEngage features
| Supported WebEngage supports campaign orchestration across email, SMS, and social media. |
| Supported WebEngage uses data like device, browser, visit history, and third-party data for personalization. |
| Supported WebEngage supports marketing automation across multiple channels like email and social media. |
| Supported WebEngage supports contact segmentation based on various criteria, including demographics and behavior. |
| Supported WebEngage offers a customer data platform to unify customer data and personalize interactions in real time. |
| Supported WebEngage supports personalized messaging across multiple channels like email, SMS, in-app, and push notifications. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
WebEngage reviews
We've summarised 584 WebEngage reviews (WebEngage Capterra reviews and WebEngage G2 reviews) and summarised the main points below.
- Easy-to-use interface and campaign creation tools, especially journeys.
- Excellent customer support and helpful account managers.
- Comprehensive user and event tracking capabilities.
- Effective for customer retention and engagement campaigns.
- Wide range of integrations with various communication channels.
- Slow loading times and performance lags are frequently reported.
- Limited data tracking duration and unclear download data reports.
- Difficult initial setup and complex custom logic building.
- Reporting could be improved, especially for revenue breakdowns and dashboard visibility.
- Limited customization for onsite notifications and web personalization.
WebEngage pricing
The commentary is based on 53 reviews from WebEngage Capterra reviews and WebEngage G2 reviews.
WebEngage's pricing is generally considered competitive and offers good value, especially for its robust feature set. However, some users, particularly small businesses and startups, find the cost high. Others mention the pricing structure could be simplified and more flexible subscription plans would be beneficial.
Users sentiment
WebEngage alternatives
CleverTapMore mobile-first. Geared towards mobile marketing and engagement. Growing faster than WebEngage.Read more
HubSpot Marketing HubBetter for lead generation and inbound marketing. Wider industry applicability. Has more momentum.Read more
Brevo Transactional EmailBetter for transactional emails like confirmations and resets. Easier setup and more user-friendly interface. More cost-effective pricing, including a free plan. Stronger customer support.Read more
IterableHas broader industry applicability, including automotive, aerospace, defense, government, and media. Iterable is growing faster than WebEngage. Users appreciate Iterable's user-friendly interface and flexible email features, but note some reporting limitations.Read more
OverloopBetter for sales outreach automation and lead generation. More focused on outbound sales processes and LinkedIn automation. G2 ratings are higher.Read more
RevotasBetter for larger enterprises, especially in retail and e-commerce. More focus on personalization and recommendations. Has slightly more website traffic momentum as a WebEngage alternative.Read more
WebEngage FAQ
What is WebEngage and what does WebEngage do?
WebEngage is a customer engagement platform that helps businesses boost customer retention and personalize user experiences. It provides tools for data collection, analysis, multi-channel campaign orchestration, and journey creation. WebEngage offers automation and predictive modeling capabilities to streamline marketing and identify at-risk customers.
How does WebEngage integrate with other tools?
WebEngage integrates with various popular business tools, including Segment, Shopify, and Zapier, allowing for seamless data flow and enhanced marketing automation capabilities. It supports webhooks and offers a robust API for custom integrations.
What the main competitors of WebEngage?
Top WebEngage alternatives include CleverTap, Iterable, and ActiveCampaign. These platforms offer similar features for customer engagement and retention, such as personalized messaging, campaign automation, and data-driven insights. HubSpot Marketing Hub and Mailchimp are also strong competitors offering broader marketing functionalities.
Is WebEngage legit?
Yes, WebEngage is a legitimate software platform for customer engagement. It's known for its user-friendly interface and robust features like journey creation and multi-channel messaging. However, some users have reported slow loading times and complex setup. Consider these factors when evaluating if WebEngage is safe and right for your needs.
How much does WebEngage cost?
WebEngage doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific business needs and to determine if WebEngage is worth the investment for your product.
Is WebEngage customer service good?
WebEngage customer service receives positive feedback. Users praise the helpful and responsive support team and account managers, who provide prompt assistance and customized solutions. However, some users mention occasional delays in resolving complex issues or obtaining technical support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.