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VWO Insights - Web description
VWO Insights - Web helps businesses understand user behavior on their websites. It provides tools like heatmaps to see where users click and scroll, session recordings to watch individual user journeys, surveys to gather feedback, and form analysis to optimize form completion rates. It allows you to segment data for specific user groups and track custom events. VWO Insights - Web is GDPR compliant and prioritizes data security. It integrates with VWO's wider experimentation platform for A/B testing and personalization.
Who is VWO Insights - Web best for
VWO Insights - Web is best suited for small to mid-sized businesses in industries like retail, ecommerce, and media who want to understand user behavior on their websites. Users praise its user-friendliness, comprehensive features, and insightful reporting capabilities, making it easy to identify pain points and optimize for conversions.
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Ideal for small to mid-sized businesses.
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A strong fit for retail, ecommerce, and media.
VWO Insights - Web features
| Supported VWO supports tracking clicks, scrolls, mouse movements and form submissions. |
| Supported VWO Insights allows tracking user progress through a funnel and identifies drop-off points. |
| Supported VWO Insights allows recording user sessions and replaying them as a video. |
| Supported VWO Insights provides clickmaps and scrollmaps. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
VWO Insights - Web reviews
We've summarised 59 VWO Insights - Web reviews (VWO Insights - Web G2 reviews) and summarised the main points below.
- User-friendly platform.
- Wide range of functionalities that are easy to set up.
- Great and responsive customer support.
- Helpful insights with surveys, heatmaps, and session recordings.
- Easy to navigate and read data.
- Detailed segmentation options.
- Useful annotations on recordings and heatmaps.
- Seamless integration with websites.
- Fantastic reporting that is easy to set up and filter.
- Interactive and comprehensive platform.
- Easy implementation with quick startup.
- Form analysis is very useful for optimization.
- Ability to easily extract insights from various features like heatmaps, session recordings, and form analytics.
- The tool is a quick and effective way to pinpoint pain points and understand user behavior.
- Occasional bugs affect accuracy.
- Inability to label and easily find saved session recordings.
- Funnels are very strict; any step changes and all data is flashed and starts over.
- No error code or website speed data.
- Cannot randomize the order of filtered recordings.
- Limited flexibility for launching surveys in different formats.
- Missing feedback functionality for customer feedback on elements or pages.
- Missing bug reporting with recordings combined with errors.
VWO Insights - Web pricing
See the VWO Insights - Web pricing page.
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VWO Insights - Web has a free plan.
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VWO Insights - Web has a free trial.
Starter
Designed for experimenting to get started with experimentation.
Growth
Ideal for businesses looking to scale their experimentation program.
Pro
For mid-sized businesses wanting to scale their optimization program.
Enterprise
For larger businesses focused on continuous experimentation.
VWO Insights - Web alternatives
Glassbox
Better for enterprise customers. More suitable for finance and retail.
extellio
Better for medium-sized businesses.
Mouseflow
More suitable for a wider range of industries. It has a larger user base but slower momentum. More affordable, but users mention occasional accuracy issues.
Heap | by Contentsquare
Heap | by Contentsquare is better for medium-sized businesses and has a more positive pricing sentiment. It's also a better fit for industries such as Finance, Banking & Insurance, Education, Real Estate & Construction, and Healthcare. However, VWO Insights - Web is growing faster.
Mailchimp All-in-One Marketing Platform
Better for email marketing and broader marketing automation. It is a much better fit for Enterprise customers. It has a wider industry application. However, VWO Insights is growing faster.
Crazy Egg
Better for smaller businesses. It is growing slower and has more negative user reviews regarding data accuracy and pricing transparency.
VWO Insights - Web FAQ
What is VWO Insights - Web and what does VWO Insights - Web do?
VWO Insights - Web is a user behavior analysis tool that helps businesses optimize their websites. It provides heatmaps, session recordings, surveys, and form analysis to understand user interactions and identify areas for improvement. This allows businesses to enhance user experience and boost conversions.
How does VWO Insights - Web integrate with other tools?
VWO Insights - Web integrates with tools like Google Analytics, Adobe Analytics, and other marketing and analytics platforms. It also seamlessly integrates with VWO's own A/B testing and personalization platform.
What the main competitors of VWO Insights - Web?
VWO Insights - Web has several competitors in the website analytics and user behavior tracking space. These alternatives include Mouseflow, Hotjar, Crazy Egg, and Heap, which offer similar features like heatmaps, session recordings, and user feedback analysis.
Is VWO Insights - Web legit?
VWO Insights - Web is a legitimate and safe software option. It is a popular platform known for its user-friendly interface and helpful insights based on user reviews. VWO Insights - Web prioritizes data security and is GDPR compliant.
How much does VWO Insights - Web cost?
VWO Insights - Web has a free plan and paid plans starting at $393 per month billed annually. The product offers different product pricing options for businesses of all sizes looking to scale their optimization program. VWO Insights - Web is worth considering if you are looking for a product with a free trial.
Is VWO Insights - Web customer service good?
Based on the reviews, VWO Insights - Web has great and responsive customer support, with users highlighting their helpfulness and quick response times.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.