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Upland Adestra

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Company health

Employee growth
19% increase in the last year
Web traffic
17% decrease in the last quarter
Financing
June 2022 - $836M

Ratings

G2
4.4/5
(86)
Glassdoor
3.4/5
(385)

Upland Adestra description

Upland Adestra is a cloud-based email marketing platform designed for businesses of all sizes. It enables you to create, send, and track targeted email campaigns to improve customer engagement and drive sales. Its key features include an intuitive drag-and-drop email editor, automated campaign workflows, and advanced analytics to measure campaign performance. Upland Adestra emphasizes delivering personalized email experiences throughout the customer journey, aiming to increase your return on investment.

What companies are using Upland Adestra?

Mark Allen Group is using Upland Adestra
Mark Allen Group
HH Global is using Upland Adestra
HH Global
TJc is using Upland Adestra
TJc
Penguin is using Upland Adestra
Penguin
Oxford University Press is using Upland Adestra
Oxford University Press Zapier is used by Mark Allen Group, HH Global, TJc, Penguin, Oxford University Press.

Who is Upland Adestra best for

Upland Adestra is a robust email marketing platform best for small to medium businesses in retail, e-commerce, and similar industries. Users love the customer support and advanced features like automation and analytics. Some find the interface outdated and certain features non-intuitive. Consider exploring alternatives if your business is large or requires seamless integration with other platforms.

  • Best for small to medium-sized businesses.

  • Ideal for e-commerce, retail, and media & entertainment.

Upland Adestra features

Type in the name of the feature or in your own words tell us what you need
Supported

Adestra personalizes emails based on recipient data using segmentation and dynamic content.
Supported

Adestra supports personalized emails based on customer behavior, preferences, and automated journeys.
Supported

Adestra automates emails based on subscriber behavior and triggers, using features like automated responses and drip campaigns.
Supported

Adestra offers automated campaign management, primarily focused on email marketing.
Supported

Upland Adestra supports automated email marketing, personalized messages, and campaign management.
Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Rather positive
+0.5

Ease of Use

Strongly positive
+0.8

Reliability and Performance

Neutral
-0.14

Upland Adestra reviews

We've summarised 86 Upland Adestra reviews (Upland Adestra G2 reviews) and summarised the main points below.

Pros of Upland Adestra
  • The support team is fantastic.
  • It's easy to create filters to segment your data into groups of users to target with personalized campaigns.
  • The API integration makes it easy to continuously add new users to campaigns.
  • Customer service has been quick and responsive, even with the support team in the UK.
  • The analytics, email editor and contact management far exceed previous experiences.
  • There seems to be a solution to any challenge we face.
  • Easy to use with a wealth of benefits.
  • For marketing and communication professionals, they can focus on the message and engagement rather than production and HTML with the WYSIWIG editor.
  • My clients have used the word, "Fun!" again with email.
  • Great testing options for campaigns as well as automation
  • Their newest template builder makes it easy for clients to create great looking templates with no coding required.
  • The support and enthusiasm of the entire staff has really made the transition to Adestra great!
  • We can isolate things our readers want and produce more of that content. We are finding better connections in the digital realm.
  • East automation setup makes creating welcome, cart abandonment and other automation a breeze.
  • Adestra have been a true partner to us as we've grown as a business.
  • The account management team have continued to help us to define our CRM strategy
  • Whether via live chat or email, is possibly the best I've dealt with
  • We use Adestra both for ourselves and as a prefered partner for our own clients, therefore, it is important that we have clear and timely communications when required.
  • Since switching we are learing that the platform has much more to offer than some of the other Marketing Cloud platforms including IBM, Oracle and Adobe
  • I would highly recommend Adestra for their product without the added service but when you add that, it's a win!
  • The segmentation of workspaces, projects, and campaigns is great.
  • Robust reporting makes it easy to analyze results.
  • With the help of online chat support these tasks are easily achievable
  • Solid platform with outstanding customer support/service
  • Customer support is excellent - the best we've seen in this industry.
  • It guides you through each step from start to finish without having to navigate to different areas of the user-interface.
  • That are many things that I LOVE about Adestra. Great product - Does what I want
  • The WYSIWIG editor
  • The Spam checker and integrated Litmus client preview is fantastic
  • Their responsive email templates.
  • Adestra provides a great solution for our campaigns!
  • Adestra adds to your efficiency
  • Reliable SaaS based email marketing platform, with enterprise grade features, maintained well
  • We can improve efficiency by automation of email marketing processes and saving time on manual tasks
  • The platform is a robust tool and I appreciate how simple and fluid it is to navigate within features
  • We’ve seen great performance in email deployments
  • I love the ability to be able to split test live automated campaigns too to achieve maximum results
  • Automation makes our day-to-day mailing workload more manageable
  • It is a highly stable tool that allows us to consistently and securely dispatch our B2B and B2C email communications without any worries or risks
  • On top of that, a high benefit is how much time we're cutting down on putting together a campaign
  • This takes away a huge amount of manual work as they essentially run themselves when they are set up
  • I use the platform on a daily basis with little to no issues and the inferface is very intuitive which helps with onboarding users
  • Adestra simplifies the process of creating, sending, and managing email campaigns through its intuitive interface
  • Highly individualized email campaigns are a strong feat of Upland Adestra, given its robust automation and segmentation abilities
  • The automated program feature is particularly good, allowing you to easily create personalised customer journeys as complex or simple as you need
  • Templates inUpland Adestra are very simple and easy to use
  • Intuitive for new users!
  • The email editor and the reporting are both super intuitive.
  • Best support in the biz.
  • Ease of use (as a non-developer I only know basic HTML)
  • Reliable SaaS based email marketing platform
  • It delivers a very high deliverability to all Email providers and continually monitor the deliverability
  • They have live support available via email with quick turn arounds, phone or chat
  • With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts.
  • Even for the largest of lists, campaigns are delivered quickly and efficiently
  • Adestra has been a great asset for our team over the last two years.
  • We've been able to provide timely messages to all our audiences and keep track of the message effectiveness with Adestra.
  • We've also see a large growth in our prospective student/nurturing programs through Adestra, which has allowed us to reach out to specific targeted audiences and provide automated information about the programs they're interested in.
  • Adestra's support and deliverability team provide excellent assistance.
  • A friendly team
  • The seamless integration with Salesforce and the highly powerful filtering and query functionality
  • Have been a real support with strategy days and consultation
  • Their newest template editor allows clients to create nice looking templates with no coding required.
  • They will find a solution if you haven't yet.
  • I strongly recommend working with Adestra.
  • This is a robust email marketing software that continuously enables you to do A/B testing of your campaigns.
  • Their service team is very prompt to respond to your queries.
  • The Automation Program Builder has been fantastic for us as it has saved us a lot of time where automated campaigns are concerned.
  • Customer service is unrivalled.
  • The platform has a lot more capabilities than typical email marketing tools.
  • They are always there to help and goes out of their way to be accessible. The actual system interface is extremely intuitive
  • Everything from fixing the way html is rendering on a particular email client, to exporting, correcting and reimporting contact lists
  • Great service, always developingThe Chat format is always very helpful. No problem is too small or big
  • Great team
  • Adestra has many advantages over other email marketing companies because of the team members that are involved with Adestra. You all have done a remarkable job! You help everyone understand and provide the support that is needed, whenever needed! So, please keep up the great job!
  • That the responsiveness and help never fall short
Cons of Upland Adestra
  • The user interface is not the most intuitive and looks outdated.
  • Some features are not intuitive when putting together an automated campaign.
  • The segmentation/filter tool is slightly difficult to use.
  • Some aspects of the reporting need to be improved, such as the heat map feature.
  • There's definitely a learning curve to Adestra; it can seem complicated at first.
  • Navigation can be clunky and it can be hard to go back to a campaign report.
  • The HTML editor is not the most intuitive system.
  • List structure and management is different than other platforms.
  • Email editor modules work is not standardised.
  • Sometimes the areas in which you need to code are a little complicated to get to and aren't the best.
  • Website become slow specially when launching a campain.
  • Can sometimes be slow in releasing features.
  • Reporting pages sometimes fail to load for campaigns with many launches.
  • Sometimes the reporting and analytics can be slow.
  • They are sometimes late in implementing the latest standard features that other paltforms have.
  • The search feature overall and the search for specific pictures, documents, or any important work is just not available.
  • Their support system can be slow to respond to queries.
  • Their API is very outdated.
  • Since the aquisition, the platform has fallen behind competitions in terms of features.
  • It would be great to have a WYSIWYG editor for creating segments and email lists, rather than creating filters and rules.
  • There is no way to generate a live report link for the a/b test.
  • Their WYSIWYG email editor introduces weird code sometimes.
  • Exporting detailed reports out of Adestra is messy.
  • Support has suffered significantly since Adestra was acquired by Upland.
  • Proactive platform issue notification needs work.
  • API can be slow to respond.
  • Account management is very poor in our experience.
  • There really isn't much to dislike about the system. There are always minor feature requests but they have either been added already or scheduled into future releases.
  • The lack of integrations with major software providers is a big miss.
  • Need more development on the integration side.
  • Deliverability tab hasn't always worked for me in the past.
  • Email sending is only set for one timezone.
  • Adestra reports are not easily manipulated and exported for further analysis.
  • There is no way to compare campaigns.
  • Exporting options are limited and sometimes require a page by page look at the list.
  • We would like to see more in depth integrations available for Magento, and would also like to see additional features within the editor, or even a complete "build your own" templating system which means we don't need to use our developers.
  • Quotes for development and design seem high.
  • Their background is a little different from our U.S. based, travel background.
  • Although AB testing is easy with this platform it does not include the statistical significance of the test results.
  • Some features are not baseline with the product and are available "On Demand".
  • Not being able to see a better breakdown of engagement by ISP.
  • The nature of email automation requires complex, abstract thinking beyond launching an email.
  • The interface can seem somewhat dated (a matter of personal taste).
  • Need more development on the integration side - with the email focused feature nestled neatly into your stack it really could be a potent tool.
  • The drag and drop editor is really limited (the fact that you can't use both on the same campaign creative seems like a miss).
  • Quotes for development and design seem high, at least too high for some clients!
  • This means that our clients can navigate around the system with organisational ease.
  • The lack of integrations with major software providers is a big miss.
  • They are increasing the number of integrations and are also connecting other Upland products together.
  • Adestra is a bit complex. Figuring out how to use all of the special features takes time and training.
  • You'll dislike it if you don't realize the liberating capabilities it provides. Think of filters instead of one off containers.
  • The email sending is only set for one timezone.
  • Adestra doesn't has prebuilt templates for those users who are not HTML savvy, as well as, be able to lock down areas in those templates.
  • I do like the reporting features but I would like to see an aggregate reporting option that allows you to pull reports with all campaigns from all projects/workspaces for a time period.
  • The way Email editor modules work is not standardised.
  • As a magazine editor, my favorite thing about Adestra is that it allows me to easily edit the HTML within the newsletter and adjust the preview text that readers see.
  • It's expensive so it needs to be worth the money for your company!
  • Although I don't deal with the budget end of it, I know from my managers that it's much more costly than many other similar softwares that can offer similar results.
  • When sending an a/b test there is no way to generate a live report link for the test, only for the mailing as a whole.
  • I wish there was a good way for me to keep my workspace neat by deleting past campaigns.
  • I also wish there was a good way to permanently delete lists.
  • In this respect Adestra is lacking.
  • Campaigns cannot be compared with each other and thus, one cannot have an idea of which type of campaign has worked better.
  • There are few options for exporting.
  • Scheduling of emails is currently not possible with Upland Adestra, and this must be added to the tool.
  • Although we have found our own loopholes to this issue, this is not a nice and favorable situation.
  • The interface of Adestra seems to be a bit complex for many new users and we have been trying our best to guide them until they grasp it.
  • We had a few glitches while setting up the account where we didn't fully understand the data requirements.
  • I wish there was a way to see the email reach out as receiver sees it, with full data on click rates so you could visualize the progression better.
  • Right now it's only in list form, and can be confusing if you're not properly tabbing.
  • It's easy to go from a campaign report to a list, but harder to go back to the campaign using the platform's navigation buttons.
  • There is a report feature where you can send a live URL to someone outside of Adestra to view stats of a campaign.
  • We use open/delivered and clicks/delivered company wide, so this may cause some confusion.
  • Account managment has been lacking and needs to be more responsive.
  • The chat function on Adestra is wonderful, the responsiveness and help never fall short.
  • I have had trouble with image sizing on the newsletter template - it's never quite right.
  • We needed a slight change of template structure and I was a bit surprised by how high the quote for it was.
  • I dislike that white-hot is used as a visual marker on the heatmap.
  • As much as this may be scientific, it goes against the archetypal imagery associated with heat.
  • Some of the layout functions are not necessarily intuitive and the text controls in layout are not always the easiest.
  • Haven't fully utilized email design module.
  • We use an agency model with many account. It would be great if our child accounts could have more flexibility as far as data goes, such as, the ability to have suppression lists specific to account versus for the whole agency.
  • I think the filtering UI could be more intuitive. I find it difficult to use and explain.
  • One update i could see being helpful is when sending an a/b test there is no way to generate a live report link for the test, only for the mailing as a whole.
  • Adestra has not always had access to bleeding edge technology, but that has had a negligible impact on my promo calendar.
  • There are not many enterprise level ESPs that improve their platform at the rate that Adestra does.
  • They also offer a variety of message editors (WYSIWYG, Drag and Drop, Module Based, HTML code) to suit every type of user, which is really unique.
  • User Permissions are a bit difficult because of the level of flexibility the platform provides.
  • The platform is user friendly, but just another platform to learn and become efficient with.
  • Without nitpicking, no dislikes come to mind. Whenever a question has come up or an additional feature is needed we have found a workaround.
  • The learning curve is a little steep in comparison to similar products.
  • Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand.
  • At the moment we are not using it for any marketing automation/onboarding communications.
  • There are some aspects of the reporting that need to be improved.
  • I dislike that white-hot is used as a visual marker on the heatmap.
  • You have to set up different campaigns and then suppress the different campaigns from one another to test different send times.
  • It's easy to go from a campaign report to a list, but harder to go back to the campaign using the platform's navigation buttons.
  • We use open/delivered and clicks/delivered company wide, so this may cause some confusion.
  • The EDM designer is sometimes a bit glitchy, but is usually pretty easy to work through overall.
  • That have a really complex or steep learning curves.
  • Difficult to train other users on. It is a complex system with many features, and as such offers novice users a bewildering array of choices.
  • Cannot remove contacts from your database directly, but have to filter those contacts into lists and ask Adestra to remove them.
  • Building filters to search for certain subscriber groups can be a bit challenging at times and tricky to understand.
  • They are sometimes late in implementing the latest standard features that other platforms have.
  • Their is so many bells and whistles included, it sometimes gets a little overwhelming.
  • For our clients that use Adestra, many have had issues creating and sending emails that use responsive design and render correctly in all browsers.
  • The visual element of the APB has been really useful when creating campaigns and series as it allows us to see which contacts will receive a campaign and at what point in their life cycle.
  • That's our problems
  • Some of the more complex features of email automation are lacking and often require strange work arounds.
  • The reporting in general can be a little weak and could be a little more specific and helpful.
  • Not being able to see a better breakdown of engagement by ISP.
  • Customer service is great - the best we've seen in this industry.
  • Given the nature of how we private label Message Focus into our own custom UI, we'd like a bit more customization when it comes to URLs and user access settings within Message Focus.
  • Overall, Adestra reports are not easily manipulated and exported for further analysis.
  • I don't like the way the layout is set up.
  • I wish some things were easy to find and there is a huge lag when switching through certain pages.
  • I have not found anything yet that I dislike about Adestra
  • Some features are not intuitive when putting together an automated campaign.
  • Their automated program feature and data export options are also impressive.
  • I find the platform easy to use for our large company and account managment across teams viable.
  • Everything including account manangement, organisitions and campaings are super easy and accessible.
  • For me the automated program is the just awesome.
  • Product is easy to use.
  • Good account management and help guides are very useful.
  • Their support is fantastic compared to other ESPs I've used.
  • Audience creation is very powerful and the email editor has good support for many email clients.
  • From selecting templates, customization, sending out emails, and analytics – I think the whole process is smooth and very much sustainable.
  • It is also very favorable in terms of integrations with other applications and platforms.
  • It has been really helpful in advertising and reaching our consumers.
  • It is a reliable platform that you can look up for managing high volumes of emails.
  • Easy to set up templates websites can consume.
  • Can easily see details of email recipients once you get used to how Adestra manages its data.
  • Adding multiple products to your company's workspace is easy.
  • Adestra combines a comprehensive email campaign builder with a step-by-step checker that is better than many of it competitors.
  • It's a strong midweight solution for managing large lists with comprehensive analytics.
  • Adestra is easy to use and flexible.
  • By far has one of the cleanest UI's.
  • Adestra provides a solid platform to execute enterprise class objectives.
  • I am always impressed by the account managers support, who never hesitate to assist me in day to day queries and on boarding big clients.
  • It's been great having set pricing and not just increasing our spend each month because we added new people to email.
  • This is such a great thing that benefited not only me, but my whole team.
  • No hassle or even complications.
  • Haven't fully utilized email design moduleCommunication with customers that require a response and the ability to automated follow-up emails and pathways to accomplish this goal.
  • The Adestra client service experience has been 5 star and always white glove from contract through to support.
  • It's important for us to have an effective newsletter reach and Adestra helps to facilitate this.
  • Adestra's customer service is like nothing I have ever experienced in my long life of working.
  • seamless integration with Salesforce The highly powerful filtering and query functionality
  • This software allows you to track so many variables related to your email marketing.
  • The heatmap of emails is a great resource.
  • They are polite and attentive and always available.
  • Their new template builder makes it easy for clients to create great looking templates with no coding required.
  • I had to learn and use this platform initially with no formal training.
  • Their regular releases are adding new features constantly.
  • Adestra provides everything that you are looking for in an ESP.
  • I was responsible for data and brand marketing for 14 brands, Adestra are at the top of my favourite suppliers list - I wish they wrote programmes and run all the other software systems we have to jump through on a daily basis.
  • The customer service is top notch and the product meets our every need.
  • The Adestra platform is user-friendly and equally robust.
  • Great service, always developing.
  • Immediate support service online and by phone, and a friendly team
  • We were driven to Adestra for many reasons including their multiple HTML editor and click and drag automation tools.
  • There have been countless times when there was a technical issue at the zero hour and Adestra support has come through and saved the day.
  • The customer service is excellent which is the most important thing in any ESP because it means that you can overcome anything else.
  • We've seen resource and process efficiencies, and are seeing wider adoption of A/B testing, personalization and segmentation.
  • The platform is a robust tool and I appreciate how simple and fluid it is to navigate within features.
  • Account Team/Support is Second to None
  • Powerful system that makes delivering successful automation campaigns easy
  • I like how simple Adestra makes it to move from page to page.
  • You'll be pleasantly surprisedI wouldn't say a problem, our intent is to use Adestra for communication and the tools seem to be very easy to work with and are user friendly.Makes complexity approachable without limiting data capabilities.
  • This is great for a busy email manager.
  • We had demo's for over ten ESP's.
  • Excellent ESP Solution for our Agency Clients!
  • We are very happy with the results, on several levels
  • Their reporting is a bit weak
  • It’s been a smooth role out.
  • Ease of setting up automation programs saves valuable time
  • That's an amazing system.
  • That's cool.
  • Very powerful platform, with abundance of support
  • We have always had a big program in place, so we wanted to make it measurable to a bigger audience or for a program where the audience could act more like a real person.
  • Since switching we are learing that the platform has much more to offer than some of the other Marketing Cloud platforms including IBM, Oracle and Adobe
  • The platform contains all the bells and whistles
  • The ability to set an automated journey for your emails increased workflow productivity
  • The Adestra system for its usability and advanced features
  • It has opened up so many doors for our email marketing efforts
  • Two major perks are the streamlined on-boarding and the dependability of the online chat support
  • Adestra is the best platform we have seen since Salesforce Marketing Cloud
  • This system has gained my approval and it's very comforting to have confidence in the system
  • The on boarding process is seamless thanks to Toby
  • A great upgrade from all our previous systemsAdestra
  • Excellent customer serviceRobust email marketing tool
  • That our team can send various email campaigns ranging from marketing to customer services
  • Upland Adestra adds to your efficiency!
  • All aspects of Adestra are very intuitive and user friendly with excellent manuals and videos for everything
  • Has Improved our customer interaction
  • I think its pretty easy to use.
  • Adestra is key to our overall marketing effort.
  • Adestra - excellent email platformA fantastic product delivered by a company with a passion for customer satisfaction
  • Power Platform with the Best Email Editor in the Market
  • Intuitive, user-friendly, fully capable platform
  • Simply amazingWell run ESP
  • Adestra Offers a Full-Featured Platform for Email Marketing, and Excellent Support
  • Great platform and even better customer service
  • User friendly email marketing automationEmail marketing solution that offers great analyticsAdestra
  • User friendly and a good tool!
  • EffectiveRobust platform with the ability to automate and optimize email campaigns
  • Good for email marketing, but could be better
  • Gets the job done, but lacking in features / integration
  • Reasonably robust email marketing platform with good analyticsTargeted Email Marketing Solutions, But a Bit Complex
  • Big features, big supportEfficient, functional and highly integrative email marketing software
  • Immediate support service online and by phone, and a friendly teamSolid product with outstanding customer support/serviceThe Adestra platform is reliable, strategic, and organizational
  • Adestra - our partner in emailNew user with AdestraAdestra: Email Marketing for Growing BusinessesAdestra ReviewGets the job done, but lacking in features / integration
  • Custom front end UI and API integration with Message FocusAdestra Offers Top Notch Support and ServicesGreat product, great teamAdestra is an Exceptional ESP!
  • Starting a new partnership! Excellent full packaged ESP!Customer service exceeded expectationsSetting the bar for customer support in the industry.

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Upland Adestra FAQ

  • What is Upland Adestra and what does Upland Adestra do?

    Upland Adestra is a cloud-based email marketing platform specializing in personalized email experiences to boost customer engagement and drive sales. It offers automated campaigns, a drag-and-drop editor, and robust analytics. While powerful, some users find the interface outdated and certain features non-intuitive.

  • How does Upland Adestra integrate with other tools?

    Upland Adestra integrates with other tools through its API. While user reviews praise its core email marketing features, some users note that integrations could be improved. They desire more seamless connections with major software providers.

  • What the main competitors of Upland Adestra?

    Upland Adestra competes with several email marketing platforms, including HubSpot Marketing Hub, Mailchimp, Twilio SendGrid, Constant Contact, and Mumara. These alternatives offer various features like automation, analytics, and list management, catering to diverse business needs and budgets.

  • Is Upland Adestra legit?

    Upland Adestra is a legitimate email marketing platform. It's known for robust features and excellent customer support, making it safe for businesses seeking advanced email marketing solutions. However, some users find the interface outdated and some features non-intuitive.

  • How much does Upland Adestra cost?

    Upland Adestra does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific product needs and email volume.

  • Is Upland Adestra customer service good?

    Upland Adestra's customer service receives positive feedback, with users praising the responsive and helpful support team and readily available account managers. While some experienced slow initial responses and others desire more proactive platform issue notifications, the overall sentiment towards customer service is favorable.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.