Logo of Twilio SendGrid Email Marketing Campaigns

Twilio SendGrid Email Marketing Campaigns

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Company health

Employee growth
2% decrease in the last year
Web traffic
6% decrease in the last quarter
Financing
April 2021 - $614M

Ratings

G2
4.0/5
(302)
Glassdoor
3.6/5
(1832)

Twilio SendGrid Email Marketing Campaigns description

Twilio SendGrid Email Marketing Campaigns is an email marketing platform designed for businesses of all sizes. It allows you to create, send, and track targeted email campaigns. The platform emphasizes user-friendly design and segmentation tools, enabling you to personalize emails for different customer groups. It stands out with its focus on deliverability, ensuring your emails reach customer inboxes. Twilio SendGrid Email Marketing Campaigns provides detailed performance reports to help you understand what works and improve your campaigns over time.


Who is Twilio SendGrid Email Marketing Campaigns best for

Twilio SendGrid Email Marketing Campaigns is an email marketing platform for businesses of all sizes. Create, send, and track targeted email campaigns with ease. Users praise its deliverability and intuitive interface but dislike the restrictive editor and customer support. Consider SendGrid if your priority is high deliverability but be prepared for potential support challenges.

  • Best for small, mid-sized, and enterprise businesses.

  • Ideal for Finance, E-commerce, Education, Real Estate, Hospitality, Software/IT, and Marketing.


Twilio SendGrid Email Marketing Campaigns features

Type in the name of the feature or in your own words tell us what you need
Supported

Email campaigns can be scheduled for future delivery.

Supported

Yes, SendGrid provides detailed campaign performance reports with metrics such as opens, clicks, and deliverability.

Supported

SendGrid allows creating and sending branded emails to engage the audience.

Supported

Twilio SendGrid offers a Design Editor (drag-and-drop) and a Code Editor (HTML) for creating and editing email layouts.

Supported

Twilio SendGrid allows segmenting contacts based on criteria like demographics and engagement.

Supported

Twilio SendGrid ensures high deliverability and low bounce rates with its robust infrastructure and dedicated team.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.2

Customer Service

Rather negative
-0.5

Ease of Use

Rather positive
+0.4

Reliability and Performance

Rather positive
+0.33

Ease of Implementation

Strongly positive
+0.75

Twilio SendGrid Email Marketing Campaigns reviews

We've summarised 301 Twilio SendGrid Email Marketing Campaigns reviews (Twilio SendGrid Email Marketing Campaigns G2 reviews) and summarised the main points below.

Pros of Twilio SendGrid Email Marketing Campaigns
  • SendGrid is praised for its high deliverability rates and the reliability of its transactional email service.
  • The platform is generally appreciated for its ease of use and intuitive interface, making it accessible for both technical and non-technical users.
  • The API integration is lauded for its simplicity and effectiveness, allowing seamless integration with various applications and CRMs.
  • Users appreciate the detailed analytics and reporting features, providing valuable insights into campaign performance.
  • The free plan is well-regarded, offering a generous allowance for small businesses and startups to get started with email marketing.
Cons of Twilio SendGrid Email Marketing Campaigns
  • Account closures without notification are a frequent complaint, causing disruptions and harming brand image.
  • Customer support is widely criticized for slow response times, unhelpful responses, and occasional unavailability.
  • The editor, while functional, is considered restrictive in terms of design, layout, and customization options.
  • Pricing is a common concern, with many users finding it high, especially for a limited feature set and essential functionalities like dedicated IPs.
  • Issues with deliverability have been reported, with emails sometimes ending up in spam folders despite efforts to maintain good sender reputation.

Twilio SendGrid Email Marketing Campaigns pricing

The commentary is based on 43 reviews from Twilio SendGrid Email Marketing Campaigns G2 reviews.

SendGrid's pricing is generally considered fair for its features, especially the free plan. However, some users find the paid plans expensive, particularly for small businesses or those with high sending volumes. Others mention a convoluted pricing structure making it difficult to predict costs.

Users sentiment

Neutral
-0.2

Twilio SendGrid Email Marketing Campaigns alternatives

  • Logo of Faire – Shopify
    Faire – Shopify
    Better for e-commerce businesses already using Shopify. Has more momentum currently. More focused on automating Shopify store updates.
    Read more
  • Logo of Cakemail
    Cakemail
    Has fewer features and integrations. Users report occasional support issues and slow performance. Less established, though growing faster.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for inbound marketing and lead generation. Offers broader marketing functionalities like SEO, social media management, and CRM integration. Has higher ratings and is growing faster. More expensive with limited free features.
    Read more
  • Logo of Brevo Transactional Email
    Brevo Transactional Email
    Better for transactional emails like order confirmations and password resets. More user-friendly interface and cost-effective pricing. Stronger customer support. Offers a free plan.
    Read more
  • Logo of Constant Contact
    Constant Contact
    Better for smaller businesses and nonprofits seeking simplified email marketing. Wider industry applicability. Has slower momentum.
    Read more
  • Logo of Overloop
    Overloop
    Better for sales outreach automation and LinkedIn integration. More suitable for outbound sales processes.
    Read more

Twilio SendGrid Email Marketing Campaigns FAQ

  • What is Twilio SendGrid Email Marketing Campaigns and what does Twilio SendGrid Email Marketing Campaigns do?

    Twilio SendGrid Email Marketing Campaigns is an email marketing platform enabling businesses to create, send, and track targeted email campaigns. It features a user-friendly design, segmentation tools for personalized emails, and a focus on deliverability and performance reporting. It is suitable for businesses of all sizes.

  • How does Twilio SendGrid Email Marketing Campaigns integrate with other tools?

    Twilio SendGrid integrates with various CRM, e-commerce, and marketing automation platforms. This includes popular tools like Salesforce, Shopify, and Zapier, enabling seamless data flow and enhanced marketing campaign management.

  • What the main competitors of Twilio SendGrid Email Marketing Campaigns?

    Top alternatives to Twilio SendGrid include Mailchimp, Constant Contact, ActiveCampaign, HubSpot Marketing Hub, and Cakemail. These competitors offer similar email marketing features, often with varying pricing, support, and ease of use. Some, like HubSpot, provide broader marketing automation.

  • Is Twilio SendGrid Email Marketing Campaigns legit?

    Yes, Twilio SendGrid Email Marketing Campaigns is a legitimate email marketing platform. It's known for its reliable deliverability and user-friendly interface. However, some users have reported issues with customer support and account closures.

  • How much does Twilio SendGrid Email Marketing Campaigns cost?

    Twilio SendGrid's Email Marketing Campaigns pricing is not publicly available. Contact their sales team for a customized quote based on your specific email marketing needs.

  • Is Twilio SendGrid Email Marketing Campaigns customer service good?

    Twilio SendGrid's customer service receives negative feedback. Users report slow responses, unhelpful solutions, and difficulty reaching support. Account closures without notification are a recurring issue. Some users mention positive experiences, but negative reviews are more prevalent.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.