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Unity Ads description
Unity Ads is a platform that helps you earn money from your mobile app. It lets you show ads to people while they're using your app, and you earn money from those ads. Unity Ads offers various ad formats, lets you control what ads appear, and provides tools to track your earnings. It works well for app developers of all sizes and is designed to help increase your revenue without annoying your users.
Who is Unity Ads best for
Unity Ads is a mobile game monetization platform ideal for developers of all sizes. It seamlessly integrates with the Unity engine, offering various ad formats and placements. While praised for its ease of use and high-quality ads, some users note lower eCPMs compared to other ad networks and a longer payout period.
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Ideal for small, medium, and large businesses (1-1000+ employees).
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Best for mobile game developers in Media & Entertainment and Software, IT & Telecommunications.
Unity Ads features
| Supported Unity Ads maximizes ad revenue by integrating multiple ad networks in real-time via mediation partners. |
| Supported Unity Ads supports in-app bidding to maximize revenue via real-time auctions. |
| Supported Unity Ads provides comprehensive reporting and analytics on ad performance. |
| Supported Unity Ads supports banner, interstitial, rewarded video, and video ads. |
| Supported Unity Ads offers detailed reports and analytics for in-app ad campaigns. |
Unity Ads reviews
We've summarised 61 Unity Ads reviews (Unity Ads G2 reviews) and summarised the main points below.
- Easy integration with Unity engine, often requiring minimal code.
- Reliable and consistent performance within the Unity ecosystem.
- High-quality ads that generally fit well within games.
- Provides valuable analytics and reporting tools.
- Offers various ad placements and customization options.
- Low eCPM compared to other ad networks, especially outside Tier 1 countries.
- 60-day payout policy is inconvenient compared to 30-day industry standards.
- Integration difficulties for platforms other than Unity.
- Limited ad formats, primarily video ads.
- Inconsistent ad availability and fill rates.
Unity Ads pricing
The commentary is based on 17 reviews from Unity Ads G2 reviews.
Unity Ads' pricing model is generally perceived as accessible, particularly for developers using the Unity engine. While some appreciate the inexpensive ad integration, others find the eCPMs (effective cost per thousand impressions) low, especially outside Tier 1 countries, impacting potential revenue. A 60-day payout policy is also a recurring concern.
See the Unity Ads pricing page.
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Unity Ads has a free plan.
Personal
Start creating with the free version of Unity
Pro
Complete solution for professionals to create and operate
Enterprise
Manage and optimize complex projects for teams of any size
Industry
A suite of real-time 3D products and services to build custom applications.
Unity Ads alternatives
Google Ad ManagerBetter for publishers, app developers, and media companies seeking a comprehensive ad management platform. More suitable for finance, e-commerce, retail, consumer goods, legal, and marketing industries. Higher ratings on G2. Users praise the robust features and detailed reporting but dislike the complex interface and poor customer support.Read more
Google AdsBetter for businesses across various industries seeking broader reach beyond mobile games. Offers wider ad formats and placements including search, display, and video ads. Provides more robust analytics and reporting features.Read more
Amazon Display AdsBetter for businesses seeking broader reach beyond mobile games. Easier to use, but potentially higher advertising costs. Not suitable for developers solely focused on the Unity ecosystem. A strong Unity Ads competitor for reaching wider audiences.Read more
Google AdMobBetter for apps outside the gaming industry, particularly e-commerce, retail, and marketing. Higher user ratings and broader ad formats like native ads. However, users report worse customer service.Read more
Unity Ads FAQ
What is Unity Ads and what does Unity Ads do?
Unity Ads is a mobile game monetization platform that helps developers earn revenue by displaying various ad formats within their games. It integrates seamlessly with the Unity engine, offers robust analytics, and provides diverse ad placements. However, some users report lower payouts compared to other ad networks and a longer payout period.
How does Unity Ads integrate with other tools?
Unity Ads integrates with Unity Engine for seamless implementation. It also supports mediation with multiple ad networks and in-app bidding for maximized revenue. While it offers robust internal reporting, direct integrations with other analytics platforms are not explicitly mentioned.
What the main competitors of Unity Ads?
Top Unity Ads competitors include Google AdMob, Google Ad Manager, and Google Ads. While Unity Ads excels with easy Unity engine integration, some users report lower eCPMs compared to other ad networks like AdMob.
Is Unity Ads legit?
Unity Ads is a legitimate platform for monetizing mobile apps with ads, especially for game developers using the Unity engine. While it offers easy integration and reliable performance, some users report lower payouts compared to other ad networks and a longer payout period.
How much does Unity Ads cost?
Unity Ads' pricing is determined by factors like target audience and campaign objectives. While Unity offers a free Personal plan, professional game developers utilizing the Pro plan will incur costs starting at $2,200.00 yearly. For detailed pricing regarding ads, contacting Unity directly is recommended.
Is Unity Ads customer service good?
User reviews on Unity Ads' customer service are mixed. Some users mention helpful and quick support, especially with payment issues. However, others express extreme dissatisfaction, citing ignored requests and unhelpful responses.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.