Last updated on
Ratings
Google AdMob description
Google AdMob is a platform that helps you make money from your company's app by showing ads to your users. It uses technology from Google to find the best ads to show at the right time, maximizing your potential earnings. AdMob provides you with data and tools to understand how people are using your app and how well the ads are performing. It works for apps of all sizes and categories and is used by many of the world's biggest companies.
Who is Google AdMob best for
Google AdMob is a mobile app monetization platform ideal for small software and media companies. It helps developers generate revenue through various ad formats, including banner, interstitial, and native ads. Users praise its seamless integration with Google services and comprehensive analytics. However, some have reported issues with stringent ad policies and limited customer support.
-
Best for small software companies looking to monetize their apps.
-
Ideal for media, entertainment, and software companies.
Google AdMob features
| Supported AdMob fully supports interstitial ads, including implementation guidelines and best practices. |
| Supported AdMob supports native ad formats for a seamless ad experience. |
| Supported AdMob fully supports banner ads for app monetization. |
| Supported AdMob offers reporting dashboards to track campaign performance and gain insights. |
| Supported AdMob specializes in mobile in-app advertising, connecting businesses with relevant audiences. |
| Supported AdMob supports banner, interstitial, native, and video ads within other formats. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Google AdMob reviews
We've summarised 67 Google AdMob reviews (Google AdMob G2 reviews) and summarised the main points below.
- Seamless integration with other Google services.
- Comprehensive analytics and reporting tools.
- User-friendly interface and variety of ad options.
- Effective monetization for mobile apps.
- High fill rates and wide reach.
- Stringent ad policies can lead to account suspension without clear reasons.
- Limited customer support, especially for small publishers.
- Unclear reasons for ad restrictions and compliance issues.
- Payout methods are limited and not helpful for many countries.
Google AdMob pricing
The commentary is based on 21 reviews from Google AdMob G2 reviews.
Google AdMob is a free platform for app monetization. It helps app developers earn revenue by displaying ads within their apps. AdMob offers various ad formats, including banner, interstitial, native, rewarded, and video ads, to maximize user engagement and revenue generation. It provides tools for ad mediation, allowing developers to connect with multiple ad networks and optimize ad performance. AdMob also offers detailed analytics and reporting to track ad revenue, user engagement, and other key metrics.
Users sentiment
See the Google AdMob pricing page.
-
Google AdMob has a free plan.
Google AdMob alternatives
Google Ad ManagerBetter for larger businesses and publishers with websites. More suitable for finance, e-commerce, retail, consumer goods, legal, and media and entertainment industries. Steeper learning curve and less intuitive.Read more
Unity AdsBetter for game developers using the Unity engine. Fewer ad formats and longer payout periods. Lower eCPMs, especially outside major markets. Geared towards smaller businesses.Read more
Google AdsBetter for driving traffic to websites, not monetizing apps. Broader industry applicability. More negative sentiment around pricing.Read more
AdSenseBetter for websites and blogs. Easier to use and implement. More suitable for media, entertainment, marketing, advertising, manufacturing, education, real estate, hospitality, transportation, and non-profit sectors. Negative pricing sentiment.Read more
Amazon Display AdsBetter for businesses focused on e-commerce and retail. Easier to use. Higher average rating. More focused on visually appealing ads. Reaches customers on Amazon's platform and connected sites.Read more
Google AdMob FAQ
What is Google AdMob and what does Google AdMob do?
Google AdMob is a mobile app monetization platform that helps app developers generate revenue by displaying in-app ads. It offers various ad formats, including banner, interstitial, and native ads, and provides robust reporting and analytics tools. AdMob maximizes ad revenue by leveraging Google's ad technology.
How does Google AdMob integrate with other tools?
AdMob seamlessly integrates with other Google products like Firebase and Google Analytics. This integration provides a comprehensive view of user behavior and app performance, enabling developers to optimize ad placements and maximize revenue. It also supports various ad networks and mediation platforms.
What the main competitors of Google AdMob?
Top Google AdMob competitors include Unity Ads, Google Ad Manager, and AdSense. These platforms offer similar monetization features for app developers and website owners, including various ad formats, performance tracking, and revenue optimization tools.
Is Google AdMob legit?
Yes, Google AdMob is a legitimate platform backed by Google. It's a safe and popular way for app developers, especially those with free apps, to monetize their work by displaying ads. However, be aware of stringent ad policies and limited customer support.
How much does Google AdMob cost?
Google AdMob doesn't have any pricing plans listed. It's a platform that helps app developers monetize their apps with ads, and Google takes a cut of the ad revenue generated. So, the cost is indirectly tied to your ad earnings.
Is Google AdMob customer service good?
User reviews indicate that Google AdMob's customer support is lacking, especially for smaller publishers. While some users mention decent support, others report slow response times and unhelpful communication regarding account suspensions or ad restrictions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.