Last updated on
Company health
Ratings
Trustpilot description
Trustpilot is a widely known online platform where customers can write reviews about businesses and their products. Companies use Trustpilot to manage these reviews, gain insights from customer feedback, and publicly display their reputation through Trustpilot's various features like review widgets and integration with Google Seller Ratings. With millions of reviews already collected, it aims to help businesses improve customer experience and build trust online.
Who is Trustpilot best for
Trustpilot is a customer review platform that helps businesses build trust and transparency online. Users praise its ease of use and helpful tools for managing feedback. However, some find it difficult to remove fake reviews and expensive. Best for businesses wanting to improve online reputation and engage with customer reviews.
-
Best fit for small, medium, and enterprise businesses.
-
Ideal for businesses in various sectors, including E-commerce, Retail, Healthcare, Finance, and more.
Trustpilot features
| Supported Trustpilot supports automated review requests through various methods, including email invitations. |
| Supported Trustpilot offers a TrustScore, summarizing online business reputation. |
| Supported Trustpilot offers review analytics features like Review Insights and sentiment analysis. |
| Supported Trustpilot offers reporting and analytics tools, including dashboards, review insights, and performance tracking. |
| Supported Trustpilot offers automated tools to collect reviews via email. |
| Supported Trustpilot offers customizable widgets to display reviews on websites. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Trustpilot reviews
We've summarised 1370 Trustpilot reviews (Trustpilot GetApp reviews, Trustpilot Capterra reviews and Trustpilot G2 reviews) and summarised the main points below.
- Easy to use interface for both leaving and managing reviews.
- Widely recognized and trusted platform, increasing business credibility.
- Helpful tools for businesses to engage with customer feedback.
- Useful integrations with other platforms, like Google Seller Ratings.
- Difficult to remove fake or competitor reviews.
- Pricing can be expensive, especially for small businesses.
- Limited control over the review process, allowing for unfair negative reviews.
- Automatic review removal process can be unclear and inconsistent.
Trustpilot pricing
The commentary is based on 142 reviews from Trustpilot Capterra reviews, Trustpilot G2 reviews and Trustpilot GetApp reviews.
Trustpilot's pricing is a recurring concern. While some find the free features valuable, many reviews express frustration with the high cost of premium plans, particularly for small businesses. Several users mention yearly price hikes and inflexible contracts as significant drawbacks.
Users sentiment
Trustpilot alternatives
Sage PeopleBetter for internal HR processes like payroll and talent management. Geared towards mid-sized companies, a Trustpilot competitor for employee management. Has more momentum than Trustpilot regarding website traffic growth but less LinkedIn employee growth.Read more
Reviews.ioBetter suited for e-commerce businesses. Has a free plan. Not as widely recognized a Trustpilot alternative.Read more
BazaarvoiceBetter for visual user-generated content like photos and videos. Has stronger momentum in terms of website traffic and employee growth. More focused on retail and eCommerce. A Trustpilot competitor and alternative.Read more
AfluencerBetter for influencer marketing campaigns on Instagram, TikTok, and YouTube. Free to use with paid options for enhanced features. Higher G2 rating.Read more
impact.comBetter for managing all types of marketing partnerships, not just reviews. Focuses on partnership optimization, streamlining programs, and automating tasks. More suitable for medium and large businesses focused on partnerships.Read more
SynupBetter for managing multi-location businesses. Has slightly higher website traffic growth momentum. Focuses on listings management, including duplicate suppression.Read more
Trustpilot FAQ
What is Trustpilot and what does Trustpilot do?
Trustpilot is an online review platform that helps businesses collect, manage, and analyze customer feedback. It provides tools for generating reviews, monitoring online reputation, and improving customer experience. Businesses use Trustpilot to build trust and enhance their online presence.
How does Trustpilot integrate with other tools?
Trustpilot integrates with various platforms, including Google Seller Ratings, and offers APIs for custom integrations. This allows businesses to connect Trustpilot with their CRM, marketing automation, and other business tools to streamline workflows and centralize customer feedback data.
What the main competitors of Trustpilot?
Top alternatives to Trustpilot include Bazaarvoice, Reviews.io, and Birdeye. These platforms offer similar features for collecting, managing, and displaying customer reviews, focusing on reputation management and customer feedback analysis. Other options include Sitejabber and Synup.
Is Trustpilot legit?
Trustpilot is a legitimate platform for collecting and managing customer reviews. However, users have reported difficulties removing fake reviews and high prices. Consider exploring alternatives like Bazaarvoice or Reviews.io if these are concerns.
How much does Trustpilot cost?
Trustpilot offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Pricing is not publicly available, contact Trustpilot for a quote. Whether it's worth it depends on your business needs.
Is Trustpilot customer service good?
Trustpilot's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with slow response times, unhelpful automated replies, and difficulty resolving specific issues. Many negative reviews mention difficulty removing fake reviews.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.