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Topple description
Topple is a self-serve advertising platform specializing in display and video ads. It emphasizes reaching audiences on websites they trust and frequently use. A key selling point is its cost-effectiveness, boasting significant savings compared to industry averages. Topple offers various subscription plans with additional features like expert support and campaign optimization. It positions itself as a "free speech" platform with less restrictive content policies than some competitors. Marketers can manage campaigns, track performance, and access resources like calculators and best practice guides through its platform.
Who is Topple best for
Topple is a self-serve advertising platform ideal for small and medium-sized businesses seeking cost-effective display and video advertising. It offers various subscription plans and a pay-as-you-go option, providing flexibility for different budgets. Topple emphasizes reaching audiences on trusted websites and offers features like retargeting, interest targeting, and programmatic advertising.
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Best for small to mid-sized businesses.
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Suitable for various industries.
Topple features
| Supported Topple supports standard banner ad formats such as 300x250, 300x600, 728x90, and 970x250. |
| Supported Topple supports retargeting through site and abandoned cart retargeting. |
| Supported Topple allows targeting users based on their interests. |
| Supported Device type targeting is supported, allowing ads to be shown on desktop, mobile, or tablet. |
| Supported Topple supports programmatic advertising, including real-time bidding and automated targeting. |
| Supported Topple allows targeting users based on geography. Specific granularity is not specified. |
| Supported Topple supports video ads up to 30 seconds or 20MB. |
Topple pricing
The commentary is based on 4 reviews from Topple G2 reviews.
Topple's pricing receives mixed reviews. Some users find it budget-friendly and appreciate the affordable advertising options. Others consider the platform costly and ineffective, especially compared to alternatives like Meta, citing a lack of return on investment despite considerable ad spending.
See the Topple pricing page.
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Topple has a free plan.
Pay as You Go
Pay-as-you-go advertising with no commitment.
Essential
All self-serve features plus a 5% bid floor discount and retargeting.
Growth
Essential plan features plus a 10% bid floor discount, pixel strategy session, and dedicated email support.
Scale
Growth plan features plus a 15% bid floor discount and pixel implementation by a partner agency.
Advanced
Scale plan features plus a 20% bid floor discount, dedicated Slack channel, custom campaign optimizations, and early API access.
Topple alternatives
AdScaleMore focused on e-commerce and uses AI for automated campaign creation and ad copywriting. Has stronger ratings and is growing faster, but pricing is considered more complex.Read more
AdButlerBetter ratings and growing website traffic. A Topple competitor and alternative for smaller businesses.Read more
Google Ad ManagerBetter fit for larger companies and certain industries like finance, ecommerce, retail, and media. More established Google Ad Manager alternative with higher ratings. Note, some users find it difficult to use.Read more
Google AdsBetter for enterprise companies seeking broad reach. Suitable for a wider range of industries. More established Google Ads alternative.Read more
ChoozleBetter fit for mid-sized businesses. More suitable for marketing and advertising companies. Offers more robust customer support. A Topple alternative or competitor for those seeking user-friendly ad management. Has slower momentum.Read more
CometlyFocuses on ad campaign analysis and ROI optimization, not ad delivery. Better for software companies, marketing agencies, and online stores. Has faster website traffic and employee growth. More positive user reviews but setup can be time-consuming. Cometly is a strong Topple competitor and alternative.Read more
Topple FAQ
What is Topple and what does Topple do?
Topple is a self-serve advertising platform specializing in display and video ads, helping marketers reach audiences on trusted websites. It offers cost-effective advertising solutions with various subscription plans, emphasizing significant savings and a "free speech" approach to content. Marketers use Topple to manage campaigns, track performance, and access helpful resources.
How does Topple integrate with other tools?
Topple primarily focuses on its self-serve platform and doesn't explicitly list integrations with other tools. Its features suggest potential for future API integrations, especially for larger clients using the "Advanced" subscription plan.
What the main competitors of Topple?
Top alternatives to Topple include AdScale, AdButler, Google Ad Manager, Google Ads, Choozle, and Cometly. These platforms offer similar advertising and campaign management functionalities, catering to various business sizes and needs. Some, like AdScale, focus on AI-powered automation, while others, like AdButler, emphasize comprehensive ad serving solutions.
Is Topple legit?
Topple's legitimacy is supported by its functional ad platform and neutral pricing. G2 gives it a 3.8/5 rating, but more user reviews are needed for comprehensive assessment. If you are interested in self-serve display and video ads, Topple might be a safe option.
How much does Topple cost?
Topple offers flexible pricing plans to suit various business needs. The Pay as You Go plan is $20/day. Monthly subscriptions range from $1,000 for the Essential plan to $10,000 for the Advanced plan. Is Topple worth it? This depends on your advertising budget and required features.
Is Topple customer service good?
Customers praise Topple's exceptional customer service, highlighting their responsiveness and fast adjustments to requests. They appreciate the support team's attentiveness and willingness to address their needs, contributing to a positive overall experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.