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ThoughtMetric description
ThoughtMetric is a software designed for e-commerce businesses of all sizes. It helps you understand which marketing efforts actually lead to sales by tracking customer journeys and attributing revenue to specific ads and campaigns. It integrates with popular e-commerce platforms like Shopify and marketing platforms like Facebook Ads. This data allows you to optimize your marketing budget, understand which channels bring in the most valuable customers, and see a clearer picture of your overall marketing performance than basic analytics provide.
What companies are using ThoughtMetric?
Who is ThoughtMetric best for
ThoughtMetric is a cost-effective marketing attribution software perfect for small and medium-sized e-commerce businesses. It helps you track customer journeys and attribute revenue to specific marketing campaigns. Users love the user-friendly interface and clear attribution data, but some have noted discrepancies with other platforms and limited historical data imports. If you're looking to optimize your marketing budget and gain a clearer understanding of your marketing ROI, ThoughtMetric is a solid choice.
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Best fit for small to mid-sized e-commerce businesses.
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Ideal for e-commerce, retail, consumer goods, and media & entertainment companies.
ThoughtMetric features
| Supported ThoughtMetric supports marketing order attribution and enables data-driven decisions. |
| Supported ThoughtMetric supports marketing campaign tracking across various channels like Google Ads and Facebook Ads. |
| Supported ThoughtMetric supports post-purchase attribution surveys to improve data accuracy. |
| Supported ThoughtMetric offers advanced attribution models, cross-channel tracking, and customer journey analysis for data-driven decisions. |
| Supported ThoughtMetric supports ad performance measurement and optimization with real-time analytics to maximize ROI. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
ThoughtMetric reviews
We've summarised 40 ThoughtMetric reviews (ThoughtMetric Capterra reviews and ThoughtMetric G2 reviews) and summarised the main points below.
- User-friendly interface and easy setup process.
- Fast and responsive customer support.
- Clear attribution of sales to marketing channels.
- Cost-effective compared to other attribution tools.
- Provides a single source of truth for marketing data.
- Inaccurate data discrepancies between ThoughtMetric and other platforms.
- Limited historical data import capabilities (e.g., WooCommerce, Google Analytics).
- Lacks advanced features like assisted conversions, detailed customer journey insights, and product-level analytics.
- No Amazon integration.
- Delayed data updates, not real-time.
ThoughtMetric pricing
The commentary is based on 14 reviews from ThoughtMetric Capterra reviews and ThoughtMetric G2 reviews.
Users generally find ThoughtMetric's pricing to be good value, offering accurate attribution data and helpful customer support at a cost-effective price point, especially for startups and small businesses. One negative review cited a refund refusal as unprofessional.
Users sentiment
See the ThoughtMetric pricing page.
ThoughtMetric alternatives
ContloMore focused on personalized messaging and omnichannel engagement. Has slower momentum and lower ratings. A good ThoughtMetric alternative for those prioritizing AI-driven messaging.Read more
TrackBeeBetter for financial institutions and educational organizations. Offers real-time data tracking, unlike ThoughtMetric. Free trial available but negative pricing sentiment. Simpler feature set for conversion tracking.Read more
Triple WhaleBetter for users seeking comprehensive e-commerce data analysis and reporting. Has more momentum compared to ThoughtMetric. Provides AI-powered forecasting, however, it lacks real-time data updates. A strong ThoughtMetric competitor and alternative.Read more
Mailchimp All-in-One Marketing PlatformBetter for broader marketing needs beyond attribution. Suitable for various industries and business sizes. Has more established market presence and brand recognition as a Mailchimp alternative and competitor.Read more
Polar AnalyticsMore focused on providing a complete overview of marketing performance. Has slower momentum.Read more
ThoughtMetric FAQ
What is ThoughtMetric and what does ThoughtMetric do?
ThoughtMetric is a marketing attribution software for e-commerce businesses. It tracks customer journeys and attributes revenue to specific marketing campaigns, integrating with platforms like Shopify and Facebook Ads. This helps optimize marketing budgets and understand customer acquisition channels.
How does ThoughtMetric integrate with other tools?
ThoughtMetric integrates with popular e-commerce platforms like Shopify and marketing platforms such as Facebook Ads. This allows for streamlined data flow and analysis of marketing campaign performance. It helps optimize marketing budgets by attributing revenue to specific ads and campaigns.
What the main competitors of ThoughtMetric?
ThoughtMetric's main competitors include Contlo, TrackBee, Triple Whale, wetracked.io, Mailchimp, and Netcore. These platforms offer similar features such as marketing attribution, analytics, and campaign management for e-commerce businesses.
Is ThoughtMetric legit?
Yes, ThoughtMetric is a legitimate marketing attribution software. User reviews praise its user-friendly interface, clear attribution data, and responsive customer support. It's considered cost-effective and integrates with popular e-commerce platforms. However, some users mention data discrepancies and limited historical data import capabilities.
How much does ThoughtMetric cost?
I couldn't find pricing details for ThoughtMetric. Contact ThoughtMetric directly for product pricing or explore alternatives if budget is a concern. Is ThoughtMetric worth the investment? Consider features and potential ROI.
Is ThoughtMetric customer service good?
ThoughtMetric's customer service is generally viewed favorably. Users frequently praise the quick response times and helpfulness of the support team. While some have experienced issues requiring support intervention, the overall sentiment towards customer service is positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.