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Smartly.io

Last updated on

Company health

Employee growth
4% increase in the last year
Web traffic
25% decrease in the last quarter
Financing
August 2019 - $23M

Reviews

G2
4.4/5
(468)
TrustPilot
3.2/5
(1)
Glassdoor
3.6/5
(249)

Smartly.io description

Smartly.io is a digital advertising platform designed for large businesses and advertising agencies who manage large advertising budgets. It helps streamline and automate social media and video advertising campaigns across major platforms like Facebook, Instagram, and TikTok. The platform offers tools for creative production, campaign optimization, and performance analysis. Smartly.io focuses on saving time, improving return on ad spend, and using AI to personalize ad experiences.


Who is Smartly.io best for

Smartly.io is a powerful AI-powered advertising platform streamlining social media and video campaigns for large businesses. Users praise its intuitive interface, Google Sheets integration, and robust reporting. However, some have noted occasional bugs and limitations in image editing and dynamic product ads. Perfect for scaling marketing efforts across major platforms like Facebook, Instagram, and TikTok.

  • Best fit for medium to large businesses and agencies managing substantial ad budgets.

  • Ideal for E-commerce and Marketing & Advertising industries.


Smartly.io features

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Smartly.io offers reporting and analytics dashboards for tracking campaign performance.

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Smartly.io offers budget pacing, cross-campaign optimization, and predictive budget allocation.

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Smartly.io creates personalized user journeys with conversational ads, AI, and data integrations.

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Smartly.io generates ad creatives using AI based on prompts and existing designs.

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Smartly.io manages campaigns across multiple platforms with advanced targeting options.


Smartly.io reviews

We've summarised 469 Smartly.io reviews (Smartly.io TrustPilot reviews and Smartly.io G2 reviews) and summarised the main points below.

Pros of Smartly.io
  • Highly intuitive interface praised for its ease of use.
  • Google Sheets integration streamlines campaign and creative management.
  • Robust reporting dashboard offers custom dimensions, metrics, and views.
  • Exceptional customer support, often highlighted for its responsiveness and expertise.
Cons of Smartly.io
  • Occasional bugs and errors require troubleshooting.
  • Image template editor lacks robust features found in competitors like Creatomate.
  • Dynamic Product Ads with instant forms as a destination are not yet supported.
  • Integration with other social networks beyond Facebook and Pinterest is still under development.

Smartly.io pricing

The commentary is based on 17 reviews from Smartly.io G2 reviews.

Smartly.io's pricing is generally perceived as expensive, especially for smaller businesses or those with lower ad spend. A percentage-based fee structure, often cited around 3-5% of media spend, can become substantial as budgets grow. Some users feel the value doesn't always justify the cost, despite the time-saving benefits. However, larger agencies and high-volume advertisers often find the pricing acceptable given the advanced features and support.


Smartly.io alternatives

  • Logo of Basis
    Basis
    Better for agencies focused on programmatic advertising. Wider industry applicability. More positive pricing sentiment. Slower growth. Users love the customer support and documentation.
  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Better for small to medium businesses focused on email marketing and broader marketing automation. More affordable pricing tiers are available. Wider industry applicability.

  • Smartly.io FAQ


    Reviewed by

    MK
    Michal Kaczor
    CEO at Gralio

    Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

    TT
    Tymon Terlikiewicz
    CTO at Gralio

    Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.