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Smartly.io description
Smartly.io is a digital advertising platform designed for large businesses and advertising agencies who manage large advertising budgets. It helps streamline and automate social media and video advertising campaigns across major platforms like Facebook, Instagram, and TikTok. The platform offers tools for creative production, campaign optimization, and performance analysis. Smartly.io focuses on saving time, improving return on ad spend, and using AI to personalize ad experiences.
Who is Smartly.io best for
Smartly.io is a powerful AI-powered advertising platform streamlining social media and video campaigns for large businesses. Users praise its intuitive interface, Google Sheets integration, and robust reporting. However, some have noted occasional bugs and limitations in image editing and dynamic product ads. Perfect for scaling marketing efforts across major platforms like Facebook, Instagram, and TikTok.
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Best fit for medium to large businesses and agencies managing substantial ad budgets.
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Ideal for E-commerce and Marketing & Advertising industries.
Smartly.io features
| Supported Smartly.io offers reporting and analytics dashboards for tracking campaign performance. |
| Supported Smartly.io offers budget pacing, cross-campaign optimization, and predictive budget allocation. |
| Supported Smartly.io creates personalized user journeys with conversational ads, AI, and data integrations. |
| Supported Smartly.io generates ad creatives using AI based on prompts and existing designs. |
| Supported Smartly.io manages campaigns across multiple platforms with advanced targeting options. |
Smartly.io reviews
We've summarised 469 Smartly.io reviews (Smartly.io TrustPilot reviews and Smartly.io G2 reviews) and summarised the main points below.
- Highly intuitive interface praised for its ease of use.
- Google Sheets integration streamlines campaign and creative management.
- Robust reporting dashboard offers custom dimensions, metrics, and views.
- Exceptional customer support, often highlighted for its responsiveness and expertise.
- Occasional bugs and errors require troubleshooting.
- Image template editor lacks robust features found in competitors like Creatomate.
- Dynamic Product Ads with instant forms as a destination are not yet supported.
- Integration with other social networks beyond Facebook and Pinterest is still under development.
Smartly.io pricing
The commentary is based on 17 reviews from Smartly.io G2 reviews.
Smartly.io's pricing is generally perceived as expensive, especially for smaller businesses or those with lower ad spend. A percentage-based fee structure, often cited around 3-5% of media spend, can become substantial as budgets grow. Some users feel the value doesn't always justify the cost, despite the time-saving benefits. However, larger agencies and high-volume advertisers often find the pricing acceptable given the advanced features and support.
Smartly.io alternatives
SkaiBetter fit for enterprise companies. Has broader cross-channel marketing capabilities including search and retail data. Skai is growing faster than Smartly.io.
BasisBetter for agencies focused on programmatic advertising. Wider industry applicability. More positive pricing sentiment. Slower growth. Users love the customer support and documentation.
Mailchimp All-in-One Marketing PlatformBetter for small to medium businesses focused on email marketing and broader marketing automation. More affordable pricing tiers are available. Wider industry applicability.
Smartly.io FAQ
What is Smartly.io and what does Smartly.io do?
Smartly.io is a digital advertising platform automating campaigns across Facebook, Instagram, and TikTok. It offers tools for creative production, campaign optimization, and performance analysis, focusing on maximizing ROI and using AI for personalized ad experiences. It's ideal for large businesses and agencies managing substantial ad budgets.
How does Smartly.io integrate with other tools?
Smartly.io integrates with Google Sheets for streamlined campaign and creative management. It also offers data integrations to create personalized user journeys, though some users note that integrations with social networks beyond Facebook and Pinterest are still under development.
What the main competitors of Smartly.io?
Smartly.io's main competitors include Skai, AdScale, Plai, Adsbot, Basis, and Mailchimp. These platforms offer similar features for managing and optimizing digital ad campaigns, often incorporating AI and automation for improved performance.
Is Smartly.io legit?
Yes, Smartly.io is a legitimate platform. It's known for its intuitive interface and robust reporting. However, some users mention occasional bugs and a desire for more integrations. It's generally considered safe and a helpful tool for managing large advertising budgets.
How much does Smartly.io cost?
Smartly.io does not publicly disclose its pricing. Contact their sales team for a custom quote based on your specific needs and budget. Consider exploring alternative social media advertising tools if transparent pricing is a priority.
Is Smartly.io customer service good?
Smartly.io's customer service receives overwhelmingly positive feedback. Users consistently praise the readily available and highly responsive support team for their expertise and efficiency in resolving issues. The chat feature, in particular, is frequently lauded for its speed and helpfulness.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.