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Skai description
Skai is an online advertising platform that helps large brands and agencies manage their marketing campaigns across multiple channels. It brings together data from search engines, social media, retail websites, and app stores, letting users track performance and optimize spending in one place. Skai uses AI to identify trends and opportunities, aiming to help marketers make smarter decisions about their campaigns.
Who is Skai best for
Skai is an AI-powered advertising platform ideal for large brands and agencies managing multi-channel campaigns. Users praise its intuitive interface, robust budget management, and insightful reporting. However, some have noted occasional glitches and slowdowns. Skai centralizes campaign management across search, social, retail, and app stores, helping marketers optimize spending and make data-driven decisions.
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Best fit for medium to large businesses and agencies.
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Ideal for marketing & advertising, e-commerce, retail, and software/IT companies.
Skai features
| Supported Skai supports retail media network management as part of its omnichannel marketing platform. |
| Supported Skai offers robust budget management tools, including budget forecasting and cross-publisher management. |
| Supported Skai manages campaigns across multiple platforms with advanced targeting options. |
| Supported Skai uses AI to optimize audience segments and budget allocations. |
| Supported Skai supports cross-channel campaign reporting and analytics, giving a unified view of performance. |
| Supported Skai uses AI to enhance campaign insights, automate activations and optimizations, and drive planning and measurement. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Skai reviews
We've summarised 295 Skai reviews (Skai G2 reviews) and summarised the main points below.
- Skai’s user interface is intuitive and easy to use.
- The customer support is excellent.
- Bulk editing features save time and simplify campaign management.
- Skai’s budget management tools are highly effective.
- Skai provides insightful reporting that helps optimize campaigns.
- Skai can be glitchy at times and doesn’t always reflect lead counts or conversion events accurately.
- New campaigns can take several days to appear in Skai.
- Some workflows, such as automated actions, are a little limited in functionality.
- The platform can be slow.
- Some changes in the system can cause overspending.
Skai pricing
The commentary is based on 12 reviews from Skai G2 reviews.
Skai's pricing is considered prohibitive by some users, especially given the perceived lack of additional value compared to native ad platforms. However, others find its pricing competitive and worthwhile for the time savings and automation features, particularly for large-scale campaign management.
See the Skai pricing page.
Standard
Access to best-in-class automation & optimization capabilities, online training resources, and help center. Includes access to 100+ publishers.
Advanced
All Standard benefits, plus Competitive Insights, Search Term Analysis, and dedicated client success support.
Enterprise
All Advanced benefits, plus an expanded set of read-only publishers, customizable audits & QA capabilities, and expanded customer journey intelligence.
Enterprise Premier
All Enterprise benefits, plus incrementality testing, white glove onboarding and client success, and custom solution development.
Enterprise Premier +
A custom pricing solution for businesses with over $35M annual ad spend.
Skai alternatives
AdScaleBetter fit for small to medium e-commerce businesses. More focused on Google and Facebook Ads. Provides AI-powered ad automation including copywriting. Skai is growing faster. Simpler pricing model preferred by some users.Read more
skai vs Smartly.ioBetter for social media and video advertising, particularly on platforms like Facebook, Instagram, and TikTok. Geared towards e-commerce and has more momentum.Read more
ZitchaBetter fit for enterprise retail clients looking to manage their own advertising networks. Has significantly more momentum in employee growth but less website traffic growth.Read more
AdcoreBetter fit for small to mid-sized businesses. Skai alternative with slower growth. More affordable pricing model.Read more
FCC Ads ManagerMore suitable for smaller businesses targeting Flipkart's customer base. Has grown faster than Skai but has less positive user feedback regarding customer support. A Skai competitor and alternative.Read more
CometlyBetter for understanding online advertising effectiveness and maximizing ROI. Caters to software companies, marketing agencies, and online stores. Has grown faster than Skai.Read more
Skai FAQ
What is Skai and what does Skai do?
Skai is an AI-powered marketing platform that helps large brands and agencies manage omnichannel ad campaigns. It offers budget management, cross-channel reporting, and AI-driven optimization across search, social, and retail media networks. Skai simplifies complex campaigns and provides insightful data for better decision-making.
How does Skai integrate with other tools?
Skai integrates with various platforms, including search engines, social media, retail websites, and app stores. This allows for centralized campaign management and cross-channel reporting, streamlining workflows for enhanced insights and optimization.
What the main competitors of Skai?
Top Skai alternatives include AdScale, Smartly.io, and Adcore. These platforms offer similar advertising management capabilities, often with a focus on AI-powered optimization and automation. They cater to various business sizes and marketing needs.
Is Skai legit?
Yes, Skai is a legitimate advertising platform used by large brands and agencies. It offers robust features like AI-powered optimization and cross-channel campaign management. While some users report occasional glitches, many praise its intuitive interface and excellent customer support. So, Skai is safe and a helpful tool for managing complex advertising campaigns.
How much does Skai cost?
Skai pricing starts at $95,000 per year for the Standard plan and goes up to $630,000 per year for Enterprise Premier. A custom Enterprise Premier + plan is available for advertisers spending over $35 million yearly. Is Skai worth it? It depends on your advertising budget and needs.
Is Skai customer service good?
Skai's customer service receives positive feedback. Users consistently praise the helpfulness and responsiveness of the support team, describing them as "proactive," "top-notch," and readily available to resolve issues and provide guidance. Some users mention that the support team goes "above and beyond."
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.