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Smaply description
Smaply is a web-based software designed to help teams understand and improve their customer's journey. It allows you to visually map out every step of your customer's experience, from initial awareness to long-term engagement. With Smaply, you can collaborate with your team to build detailed customer journey maps, create customer personas, and gather feedback to identify areas for improvement. It offers a user-friendly drag-and-drop interface, various templates, and easy sharing options, making it simple for teams to get started. Smaply also integrates with other tools like Google Sheets and offers various export options for presentations and reports.
What companies are using Smaply?
Who is Smaply best for
Smaply is a customer journey mapping software that helps businesses visualize and improve the customer experience. Its drag-and-drop interface and collaborative features make it easy for teams to create and share journey maps, personas, and gather feedback. Smaply offers a free plan and various paid options to accommodate different business needs and sizes.
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Best for medium to large businesses focused on customer experience.
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Ideal for finance, banking, insurance, and software/IT companies.
Smaply features
| Supported Smaply supports customer journey mapping and management, indirectly supporting acquisition and retention. |
| Supported Smaply provides a centralized platform to store and manage customer journeys. |
| Supported Smaply supports real-time collaboration for multiple users working simultaneously. |
| Supported Smaply offers drag and drop functionality for building customer journey maps. |
Smaply pricing
See the Smaply pricing page.
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Smaply has a free plan.
Free
Simple journey maps for quick results. Includes 1 personal workspace, 0 shared workspaces, 10 maps, 10 personas, 3 metrics. Card types: stage, text, grid, icon, emotion, image, metrics. Features: collaborate on a single journey map, export journey maps and personas as PDF, filter journey maps, Smaply templates, self-service support on helpdesk.
Repository
All Free features, plus: card types: journey map link, opportunity, pain point; user roles: admin, editor, viewer; journey map features: comments, Journey Performance Indicator; portfolio management, custom templates; access to Trust Center, standard T&C, standard SLA; self-service support on helpdesk.
Framework
All Repository features, plus: card types: solutions; hierarchy template; journey map features: saved views; 5 coaching hours for onboarding (from 10 users); 1 ticket to Marc Stickdorn's Journey Management course (from 10 users); Single-Sign-On (from 10 users); full procurement service (contracting, SLA, MSA, NDA, IT-security review, from 10 users); helpdesk and email support (24 hours response time).
Governance
All Framework features, plus: customizable taxonomy; direct integration: Aris; unlimited storage; personal support and key account manager (from 10 users); 10 coaching hours for onboarding - benefit from our 15 years in service design (from 10 users ); 2 tickets to Marc Stickdorn's Journey Management course (from 10 users ); full procurement service (contracting, SLA, MSA, NDA, IT-security review, from 10 users); optional dedicated regional single-tenant hosting (costs depending on set-up).
Smaply alternatives
Lucid Visual Collaboration SuiteBetter for broader visual collaboration needs beyond customer journey mapping. A Smaply alternative, Lucid Visual Collaboration Suite is favored for its integrations with popular tools and real-time collaboration features. However, users mention high costs and occasional difficulties navigating larger diagrams. More suitable for enterprise customers.Read more
UXPressiaMore suitable for small businesses. Offers more pre-built templates and easier sharing options. A Smaply competitor and alternative, UXPressia is known for its user-friendly interface but has less momentum currently. Users appreciate the helpful resources but dislike the limited integrations and pricing model.Read more
FigJamBetter for brainstorming and design collaboration. Easier to use and implement. A strong Smaply competitor for product teams.Read more
Microsoft WhiteboardBetter for broader brainstorming and quick collaboration. Integrates seamlessly with Microsoft products. Has more momentum currently. A Smaply competitor and a free alternative for Microsoft 365 users.Read more
MiroBetter for broader team collaboration and brainstorming. Has broader industry applicability. Is growing faster in terms of web traffic and employee growth. Provides integrated meeting tools.Read more
MuralBetter for broader team collaboration and brainstorming. Has more momentum and wider industry application. More intuitive and user-friendly, but navigation can be difficult on smaller devices. Offers a free plan and tiered paid options. A Smaply competitor and alternative.Read more
Smaply FAQ
What is Smaply and what does Smaply do?
Smaply is a collaborative platform for visualizing and managing customer journeys. It enables teams to create journey maps, personas, and gather feedback using a drag-and-drop interface and various templates. Smaply facilitates improved customer understanding and streamlines team collaboration on customer experience projects.
How does Smaply integrate with other tools?
Smaply integrates with Google Sheets and offers various export options for presentations and reports. This facilitates data sharing and collaboration, enhancing the software's utility for customer journey mapping and analysis.
What the main competitors of Smaply?
Top alternatives to Smaply include UXPressia, Lucidchart, and Miro. These platforms offer similar features for customer journey mapping, persona creation, and team collaboration. FigJam and Microsoft Whiteboard are also strong competitors, focusing on visual brainstorming and collaborative workspaces.
Is Smaply legit?
Yes, Smaply is a legitimate software. It's a web-based platform designed for customer journey mapping and boasts features like a centralized journey repository, real-time collaboration, and a drag-and-drop interface. While user reviews are limited, the software offers various pricing plans catering to different needs, suggesting a safe and functional product.
How much does Smaply cost?
Smaply's pricing includes a free plan and three paid plans: Repository at 390 EUR, Framework at 690 EUR, and Governance at 990 EUR, billed annually per editor. Volume discounts are available. Contact Smaply for pricing on optional add-ons. They offer discounts for educational, NGO, and public service projects.
Is Smaply customer service good?
There is no information available about Smaply's customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.