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Ruler Analytics

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Ratings

G2
4.6/5
(31)

Ruler Analytics description

Ruler Analytics helps businesses understand the complete customer journey. It tracks customer interactions from the first click to a closed sale, even including phone calls. This allows businesses to see which marketing efforts are most effective for generating revenue. Ruler Analytics provides detailed reports and insights, helping businesses optimize their marketing strategies and demonstrate return on investment.


Who is Ruler Analytics best for

Ruler Analytics is a marketing attribution platform that helps businesses understand the customer journey from click to close, even tracking phone calls. Users love its comprehensive tracking and integrations with platforms like Salesforce and HubSpot. However, some dislike the slow dashboards and occasional bugs. It's best for B2B tech startups looking to optimize marketing ROI.

  • Best fit for small to medium-sized businesses.

  • Ideal for B2B tech startups.


Ruler Analytics features

Supported

Ruler Analytics supports campaign tracking and analysis across multiple channels.

Supported

Ruler Analytics offers robust call tracking and analytics to assess marketing campaigns and gain customer behavior insights.

Supported

Ruler Analytics tracks leads from websites, social media, and email campaigns.

Supported

Lead source tracking is supported, including attribution modeling and CRM integration.

Supported

Ruler Analytics connects marketing efforts to sales outcomes, providing insights into ROI.

Supported

Ruler Analytics tracks the customer journey from initial touchpoint to conversion across various channels.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+1

Ease of Use

Rather positive
+0.5

Reliability and Performance

Rather negative
-0.5

Ease of Implementation

Rather negative
-0.33

Ruler Analytics reviews

We've summarised 30 Ruler Analytics reviews (Ruler Analytics G2 reviews) and summarised the main points below.

Pros of Ruler Analytics
  • Effectively tracks the entire customer journey, providing valuable insights into online and offline conversions, including phone calls.
  • Excellent and responsive customer support, readily available to assist with inquiries and technical issues.
  • Seamless integration with various platforms, including Google Ads, Bing, Hubspot, Salesforce, and Zoho CRM, streamlines data analysis and reporting.
Cons of Ruler Analytics
  • Slow loading dashboards and occasional bugs hinder the user experience.
  • Limited self-service options require manual intervention for tasks like user access and static number provisioning.
  • Lack of comprehensive journey tracking beyond first and last click limits insights into the entire customer journey.

Ruler Analytics pricing

The commentary is based on 7 reviews from Ruler Analytics G2 reviews.

Pricing is indicative - contact sales for a quote based on monthly traffic volumes and product, data and integration requirements. All packages include Marketing Attribution, Integrations and Call Tracking features.

See the Ruler Analytics pricing page.

Small Business
£179 per year

Based on 5,000 monthly visits.

Medium Business
£584 per year

Based on 50,000 monthly visits.

Large Business
£999 per year

Based on 100,000 monthly visits.

Advanced
Custom

200k+ monthly visits.


Ruler Analytics alternatives

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    AdLuge
    Streamlines inbound marketing and manages customer relationships.
    Read more
  • Logo of WhatConverts
    WhatConverts
    Tie leads to marketing, see what works, improve ROI.
    Read more
  • Logo of Dreamdata
    Dreamdata
    Revenue attribution: See which marketing brings sales.
    Read more
  • Logo of CallRail
    CallRail
    Track calls and online forms. See which ads bring customers.
    Read more
  • Logo of LayerFive
    LayerFive
    Connects customer data for smarter marketing and better decisions.
    Read more
  • Logo of Infinity Call Tracking
    Infinity Call Tracking
    Know which ads drive calls. Optimize campaigns. Boost ROI.
    Read more

Ruler Analytics FAQ

  • What is Ruler Analytics and what does Ruler Analytics do?

    Ruler Analytics is a marketing attribution platform that tracks customer journeys from click to conversion, including offline channels like phone calls. It helps businesses understand which marketing campaigns drive revenue, optimize their strategies, and demonstrate ROI. It integrates with various CRMs and marketing platforms.

  • How does Ruler Analytics integrate with other tools?

    Ruler Analytics integrates seamlessly with various platforms, including Google Ads, Bing, HubSpot, Salesforce, and Zoho CRM. This streamlines data analysis and reporting, connecting marketing efforts to sales outcomes for valuable insights into ROI.

  • What the main competitors of Ruler Analytics?

    Top Ruler Analytics competitors include Invoca, offering similar call tracking and analytics, and ActiveCampaign, focusing on marketing automation and personalized customer journeys. Other alternatives like Salesforce Marketing Cloud Account Engagement are also available.

  • Is Ruler Analytics legit?

    Yes, Ruler Analytics is a legitimate software. It's known for effectively tracking the customer journey and integrating with various platforms. However, users have reported slow dashboards and occasional bugs. For more info, research "is Ruler Analytics safe".

  • How much does Ruler Analytics cost?

    Ruler Analytics doesn't publicly disclose its pricing. Contact their sales team for a custom quote based on your specific needs and to determine if Ruler Analytics is worth the investment for your business.

  • Is Ruler Analytics customer service good?

    Ruler Analytics users consistently praise the company's responsive and helpful customer support team. Users mention quick responses and readily available assistance with inquiries and technical issues. This suggests a positive customer service experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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