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Ruler Analytics description
Ruler Analytics helps businesses understand the complete customer journey. It tracks customer interactions from the first click to a closed sale, even including phone calls. This allows businesses to see which marketing efforts are most effective for generating revenue. Ruler Analytics provides detailed reports and insights, helping businesses optimize their marketing strategies and demonstrate return on investment.
Who is Ruler Analytics best for
Ruler Analytics is a marketing attribution platform that helps businesses understand the customer journey from click to close, even tracking phone calls. Users love its comprehensive tracking and integrations with platforms like Salesforce and HubSpot. However, some dislike the slow dashboards and occasional bugs. It's best for B2B tech startups looking to optimize marketing ROI.
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Best fit for small to medium-sized businesses.
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Ideal for B2B tech startups.
Ruler Analytics features
| Supported Ruler Analytics supports campaign tracking and analysis across multiple channels. |
| Supported Ruler Analytics offers robust call tracking and analytics to assess marketing campaigns and gain customer behavior insights. |
| Supported Ruler Analytics tracks leads from websites, social media, and email campaigns. |
| Supported Lead source tracking is supported, including attribution modeling and CRM integration. |
| Supported Ruler Analytics connects marketing efforts to sales outcomes, providing insights into ROI. |
| Supported Ruler Analytics tracks the customer journey from initial touchpoint to conversion across various channels. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Ruler Analytics reviews
We've summarised 30 Ruler Analytics reviews (Ruler Analytics G2 reviews) and summarised the main points below.
- Effectively tracks the entire customer journey, providing valuable insights into online and offline conversions, including phone calls.
- Excellent and responsive customer support, readily available to assist with inquiries and technical issues.
- Seamless integration with various platforms, including Google Ads, Bing, Hubspot, Salesforce, and Zoho CRM, streamlines data analysis and reporting.
- Slow loading dashboards and occasional bugs hinder the user experience.
- Limited self-service options require manual intervention for tasks like user access and static number provisioning.
- Lack of comprehensive journey tracking beyond first and last click limits insights into the entire customer journey.
Ruler Analytics pricing
The commentary is based on 7 reviews from Ruler Analytics G2 reviews.
Ruler Analytics is generally considered fairly priced and cost-effective, especially for its marketing attribution and call tracking capabilities. Users mention it offers excellent value, especially for those without the budget for enterprise-level solutions.
Users sentiment
Ruler Analytics alternatives
InvocaBetter for larger companies and specific industries like finance, insurance, ecommerce, and retail. A Ruler Analytics competitor with more robust call analytics features, including conversation intelligence. Has broader integrations but suffers from occasional inaccuracies in transcriptions. Invoca is a strong alternative with slightly better ease of use and reliability.Read more
Gainsight Customer CommunitiesBetter for fostering customer engagement and building online communities. A Ruler Analytics alternative geared towards customer success and retention. More suitable for larger enterprises.Read more
PaycorBetter fit for larger enterprises, especially in healthcare, manufacturing, and professional services. Focuses on core HR functions like payroll, benefits, and talent management. A Ruler Analytics competitor for some businesses.Read more
ActiveCampaignBetter fit for companies of all sizes. Broader industry applicability. Offers features like drip campaigns and workflow automation. A Ruler Analytics competitor and alternative.Read more
Salesforce Marketing Cloud Account EngagementBetter fit for larger businesses. Strong Salesforce CRM integration provides a unified view of customer data. More industry fit, especially Software, IT & Telecommunications and Marketing & Advertising. Has significantly more momentum.Read more
Glean.aiBetter for managing accounts payable processes. Focuses on spend analysis and cost savings. More suitable for finance teams in mid-sized US companies. Higher rated by users.Read more
Ruler Analytics FAQ
What is Ruler Analytics and what does Ruler Analytics do?
Ruler Analytics is a marketing attribution platform that tracks customer journeys from click to conversion, including offline channels like phone calls. It helps businesses understand which marketing campaigns drive revenue, optimize their strategies, and demonstrate ROI. It integrates with various CRMs and marketing platforms.
How does Ruler Analytics integrate with other tools?
Ruler Analytics integrates seamlessly with various platforms, including Google Ads, Bing, HubSpot, Salesforce, and Zoho CRM. This streamlines data analysis and reporting, connecting marketing efforts to sales outcomes for valuable insights into ROI.
What the main competitors of Ruler Analytics?
Top Ruler Analytics competitors include Invoca, offering similar call tracking and analytics, and ActiveCampaign, focusing on marketing automation and personalized customer journeys. Other alternatives like Salesforce Marketing Cloud Account Engagement are also available.
Is Ruler Analytics legit?
Yes, Ruler Analytics is a legitimate software. It's known for effectively tracking the customer journey and integrating with various platforms. However, users have reported slow dashboards and occasional bugs. For more info, research "is Ruler Analytics safe".
How much does Ruler Analytics cost?
Ruler Analytics doesn't publicly disclose its pricing. Contact their sales team for a custom quote based on your specific needs and to determine if Ruler Analytics is worth the investment for your business.
Is Ruler Analytics customer service good?
Ruler Analytics users consistently praise the company's responsive and helpful customer support team. Users mention quick responses and readily available assistance with inquiries and technical issues. This suggests a positive customer service experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.