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Dreamdata description
Dreamdata is a software platform designed to help businesses understand what marketing efforts actually generate revenue. It pulls data from all your existing marketing tools into one place and uses it to analyze which activities result in sales. With this information, you can see the effectiveness of each marketing campaign, channel, and piece of content. Dreamdata provides a complete picture of your customer's journey from the first time they interact with your business to the moment they make a purchase. This allows you to focus on the most impactful activities, optimize your marketing budget, and ultimately increase revenue.
Who is Dreamdata best for
Dreamdata is a revenue attribution platform ideal for B2B SaaS companies with complex sales cycles. Users praise its ability to connect touchpoints from multiple channels and reveal buying signals, enabling data-driven marketing decisions. However, some find comparing metrics across time periods and tracking upsell/cross-sell deals challenging.
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Best fit for small to medium-sized businesses and enterprises.
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Ideal for B2B SaaS, Marketing & Advertising, and Software/IT companies.
Dreamdata features
| Supported Dreamdata tracks conversions such as purchases and newsletter sign-ups. |
| Supported Dreamdata offers revenue analytics, performance attribution, and customer journey insights. |
| Supported Dreamdata identifies prospects showing buying signals, allowing outreach prioritization. |
| Supported Dreamdata offers visualizations of customer journeys across touchpoints and AI-driven account engagement scoring. |
| Supported Dreamdata supports audience management with features to create, manage, and target audiences. |
| Supported Dreamdata offers ROI reporting for content and other marketing activities. |
| Supported Dreamdata offers detailed analytics and reporting to track marketing performance and ROI. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Dreamdata reviews
We've summarised 233 Dreamdata reviews (Dreamdata Capterra reviews and Dreamdata G2 reviews) and summarised the main points below.
- Audience creation capability.
- Paid Marketing views for ROI and pipeline influence.
- Connecting touchpoints from multiple channels.
- Reveal feature for identifying buying signals.
- Connects data to revenue.
- Difficult to compare metrics between two time periods.
- Some minor UI bugs.
- "Influenced" metrics not consistently shown across charts.
- Difficult to track upsell/cross-sell deals separately.
- Limited dashboard templates.
Dreamdata pricing
The commentary is based on 43 reviews from Dreamdata Capterra reviews and Dreamdata G2 reviews.
Dreamdata's pricing is generally considered fair for its value, especially for larger companies. However, some smaller businesses find the jump from the free to paid plans substantial. While the free version offers significant value, unlocking more advanced features requires a considerable investment.
Users sentiment
See the Dreamdata pricing page.
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Dreamdata has a free plan.
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Dreamdata has a free trial.
FREE
Includes 2 months user activity history, up to 5 seats, unlimited prospect reveals, B2B web analytics, identity resolution, LinkedIn Engagements, unified ad spend report, CRM connection, B2B benchmarks, and shared reports.
TEAM
Includes 2 years user activity history, up to 10 seats, 30,000 MTUs, 5 active syncs, 360° customer journey, audience hub, ROAS, ROI, & CAC reporting, revenue & multi-touch attribution, LinkedIn & Google Conversions, and content analytics.
BUSINESS
Includes 3 years user activity history, unlimited seats, 60,000 MTUs, 10 active syncs, marketing platform connection, historical tracking data import, unlimited CRM filters, data warehouse access, user roles, SSO & SAML.
ENTERPRISE
Includes 3 years user activity history, unlimited seats, custom MTUs, custom active syncs, multiple business units, custom tracking data source, custom CRM data source, custom stage objects, custom attribution model add-on, and service level agreement.
Dreamdata alternatives
ContloBetter for e-commerce businesses seeking personalized customer engagement. Has greater website traffic momentum but slower employee growth. Lower ratings than Dreamdata. Users appreciate omnichannel features and AI personalization, but dislike the app's speed and UI. Dreamdata alternative, competitor.Read more
LookerBetter fit for broader business intelligence needs beyond marketing attribution. Suited for users heavily invested in the Google ecosystem. More user-friendly for non-technical users.Read more
OverloopBetter for sales outreach automation and lead generation. More suitable for smaller sales teams.Read more
Regie.aiBetter for sales outreach automation and AI-powered content generation. More suitable for enterprise companies. Has more momentum based on employee growth. Focuses on sales prospecting and automation. Dreamdata alternative; Regie.ai competitor.Read more
NorthbeamMore focused on e-commerce and mid-size to enterprise businesses. Has a faster employee growth rate but lower ratings on Glassdoor. Provides interactive dashboards and multi-touch attribution (MTA), marketing mix modeling (MMM) solutions. Dreamdata alternative; Northbeam competitor.Read more
Dreamdata FAQ
What is Dreamdata and what does Dreamdata do?
Dreamdata is a revenue attribution platform that helps B2B companies understand which marketing efforts drive revenue. It connects marketing data, analyzes customer journeys, and attributes revenue to specific touchpoints, enabling data-driven decisions for optimizing marketing spend and maximizing ROI.
How does Dreamdata integrate with other tools?
Dreamdata integrates with various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and CRM systems like Salesforce and HubSpot. It also connects with marketing automation tools and analytics platforms to consolidate data for a comprehensive view of customer journeys.
What the main competitors of Dreamdata?
Top Dreamdata alternatives include HubSpot Marketing Hub, ActiveCampaign, and Contlo. HubSpot offers a comprehensive suite of marketing tools, while ActiveCampaign focuses on personalized customer journeys. Contlo specializes in AI-powered marketing for e-commerce. Other competitors include Regie.ai and Cometly.
Is Dreamdata legit?
Yes, Dreamdata is a legitimate B2B SaaS platform. It's known for its ability to connect marketing touchpoints to revenue, offering valuable insights into customer journeys and ROI. User reviews are positive overall, praising its audience creation and revenue attribution capabilities.
How much does Dreamdata cost?
Dreamdata's pricing includes a Free plan, a Team plan at $999/month, a Business plan at $2,499/month, and a custom-priced Enterprise plan. The best plan depends on your needed features and MTUs. They also offer a free trial.
Is Dreamdata customer service good?
Dreamdata's customer service receives overwhelmingly positive feedback. Users consistently praise the helpfulness, responsiveness, and expertise of the support team, highlighting their proactive assistance during onboarding and beyond. While navigating the platform's complexity can be initially challenging, the readily available support mitigates this downside.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.