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Northbeam description
Northbeam is a marketing software platform designed to help businesses make profitable decisions about their marketing spending. It uses advanced data analysis and machine learning to show which advertising efforts are most effective at driving sales. Northbeam offers tools to understand the customer journey, optimize advertising spending across different channels, and measure the true impact of marketing campaigns. This helps businesses allocate their budget effectively and improve their return on investment. Northbeam is trusted by many well-known brands in the e-commerce industry.
Who is Northbeam best for
Northbeam is a marketing analytics platform built for e-commerce businesses. It empowers marketing teams to understand the customer journey, optimize ad spend, and measure the true impact of campaigns. With its advanced data analysis and machine learning capabilities, Northbeam helps businesses make data-driven decisions to improve their return on investment.
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Best fit for mid-size to enterprise companies.
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Ideal for e-commerce businesses.
Northbeam features
| Supported Northbeam uses data analysis and machine learning to show which advertising efforts are most effective at driving sales, helping businesses allocate their budget effectively and improve their return on investment. |
| Supported Northbeam offers tools to understand the customer journey, allowing businesses to identify key touchpoints and optimize their marketing strategies accordingly. |
| Supported Northbeam measures the true impact of marketing campaigns, providing insights into which activities and channels are most effective in driving conversions. |
| Supported Northbeam uses advanced data analysis and machine learning to provide businesses with accurate insights into their marketing performance. |
| Supported Northbeam offers multi-touch attribution with infinite lookback windows and customizable attribution models, providing real-time conversion data. |
| Supported Northbeam offers media mix modeling (MMM+ solution) empowering businesses to forecast revenue and optimize their budget mix across channels. |
| Supported Northbeam's creative analytics helps identify winning creative formulas, allowing businesses to know what ads to iterate on, pause, and scale. |
Northbeam pricing
The commentary is based on 6 reviews from Northbeam G2 reviews.
Northbeam offers advanced marketing attribution and analytics, but its pricing is generally considered higher than other solutions, making it more suitable for mid-sized to enterprise-level businesses. Smaller companies may find it expensive, but many users feel the robust features justify the cost.
See the Northbeam pricing page.
Starter
For early-stage brands with up to 1 million page views per month. Includes multi-touch attribution across all channels, automatic Shopify integration, 4x daily data refreshes, and dozens of free integrations.
Professional
For growing brands. Includes creative analytics, export API access, any eCommerce platform integration, customizable data refresh frequency, unlimited user accounts, and up to 6 free Data Reviews with Media Strategist per year.
Enterprise
For sophisticated brands. Includes high-volume data processing, additional Northbeam instances, up to 12 free Data Reviews, dedicated Customer Success Manager, dedicated Slack channel, and improved Meta conversion performance.
Northbeam alternatives
waalaxyBetter for sales outreach automation and lead generation, especially on LinkedIn. A Northbeam alternative focused on expanding your professional network.Read more
Kiwi for GmailBetter for individuals and businesses relying on Google Workspace. A desktop app, Kiwi for Gmail offers offline access and better Google services integration than a browser.Read more
TradifyBetter for field service management in construction, electrical, and HVAC industries. A good Tradify alternative for small businesses needing job management, quoting, and scheduling.Read more
BIKBetter fit for small to medium businesses. Offers strong customer support and a centralized platform integrating multiple marketing channels. A Northbeam alternative and competitor, BIK focuses on conversational marketing and chatbots. However, email marketing features and AI capabilities may be less developed.Read more
Ruler AnalyticsBetter fit for medium-sized businesses. Stronger emphasis on the entire customer journey, including offline conversions like phone calls. More positive user reviews and higher ratings. Excellent customer support. Ruler Analytics is a strong Northbeam competitor and alternative.Read more
BrightSafeBetter for small businesses focused on health and safety compliance in the UK. A Northbeam alternative focused on employee training, particularly for health and safety.Read more
Northbeam FAQ
What is Northbeam and what does Northbeam do?
Northbeam is a marketing analytics platform that empowers businesses to optimize their marketing spend and boost ROI. It leverages data analysis and machine learning to pinpoint effective advertising strategies, understand customer journeys, and measure campaign impact. Northbeam is trusted by e-commerce brands.
How does Northbeam integrate with other tools?
Northbeam integrates with various marketing and advertising platforms, though specific integrations aren't explicitly listed. Its focus on e-commerce suggests integrations with popular e-commerce platforms and advertising channels to facilitate data flow and analysis. Contact Northbeam for detailed integration information.
What the main competitors of Northbeam?
Top alternatives to Northbeam include Ruler Analytics, which offers similar customer journey tracking and marketing attribution features. BIK is another competitor focusing on conversational marketing and ROI improvement for e-commerce businesses.
Is Northbeam legit?
Yes, Northbeam is a legitimate marketing analytics platform. It's trusted by established e-commerce brands and offers tools to optimize ad spending and measure marketing ROI. However, keep in mind that pricing is on the higher end.
How much does Northbeam cost?
Northbeam's pricing starts at $1,000/month for the Starter plan (up to 1 million page views). The Professional plan is $2,500/month. Enterprise plan pricing is custom. There's no free plan or trial available. Is Northbeam worth it? It depends on your needs and budget.
Is Northbeam customer service good?
Based on the reviews, Northbeam's customer service is viewed very positively. Users describe the team as knowledgeable, supportive, and communicative. They are also praised for their openness to feedback and willingness to help users understand and effectively utilize the platform.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.