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Retargeting description
Retargeting is a tool designed to help online stores increase their sales. It tracks your website visitors' activities and uses that information to send personalized messages through various channels like website pop-ups, emails, SMS, and push notifications. These messages can serve as reminders about products they viewed, offer discounts, or promote special deals. Retargeting aims to bring back potential customers who left your site without purchasing and encourage existing customers to return for more. This can lead to recovering lost sales and building stronger customer relationships. The platform is designed to be user-friendly, and its effectiveness can be measured through built-in analytics.
Who is Retargeting best for
Retargeting helps online stores boost sales by re-engaging website visitors. It uses personalized messages via website pop-ups, email, SMS, and push notifications. This user-friendly platform offers automated campaigns and versatile features, but some users have noted high pricing and limited integrations.
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Best for small to mid-sized online stores.
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Ideal for e-commerce and retail businesses.
Retargeting features
| Supported Retargeting is a core feature of AdTech suites, enabling re-engagement with past website or ad interactors. |
| Supported Retargeting creates personalized user journeys by tailoring ads based on user behavior and preferences. |
| Supported Retargeting can involve SMS messaging for re-engaging customers. |
| Supported Retargeting uses web push notifications for sending targeted messages to users. |
Retargeting reviews
We've summarised 21 Retargeting reviews (Retargeting Capterra reviews and Retargeting G2 reviews) and summarised the main points below.
- Effective retargeting leading to increased sales and conversions.
- User-friendly platform, easy to set up and use.
- Comprehensive dashboard with versatile features.
- Automated ad campaigns and personalized messaging.
- Creative gallery and email templates.
- High pricing for lead campaigns, unaffordable for small businesses.
- Slow response times, especially for support requests.
- Lack of pricing transparency on the website.
- Limited platform integrations (e.g., LinkedIn, TikTok, YouTube).
- Technical issues and delays in resolving them.
Retargeting alternatives
RollWorks Account-Based PlatformBetter for B2B and enterprise businesses. A RollWorks Account-Based Platform alternative for companies focused on retargeting existing customers.Read more
OptiMonkBetter for a wider range of industries, including Healthcare, Education, Software/IT, Legal, Non-profit, and Marketing. Has highly rated customer support and offers personalized product recommendations. Growing faster than Retargeting (competitor, alternative). More user reviews suggest ease of use, but implementation may be less straightforward.Read more
BasisBetter for larger businesses focused on Marketing and Advertising. Wider channel coverage including connected TV advertising. Has more momentum.Read more
Mailchimp All-in-One Marketing PlatformBetter for broader marketing needs beyond retargeting, including email marketing and automation. Suitable for a wider range of industries and has more momentum.Read more
FCC Ads ManagerMore suited for brands advertising on Flipkart. Has more momentum based on employee growth. Users appreciate the easy interface and effective targeting but dislike difficulties with customer support and limited customization. A Retargeting competitor and alternative.Read more
PersonizelyMore focused on website personalization features. Has slower momentum. Higher rated on G2.Read more
Retargeting FAQ
What is Retargeting and what does Retargeting do?
Retargeting helps online stores boost sales by re-engaging website visitors. It tracks user behavior and sends personalized messages via website pop-ups, email, SMS, and push notifications, reminding them of viewed products or offering deals. This recovers lost sales and strengthens customer relationships.
How does Retargeting integrate with other tools?
Retargeting integrates with email, SMS, and push notifications for personalized messaging. However, users note limited integrations with platforms like LinkedIn, TikTok, and YouTube, which may restrict broader campaign reach.
What the main competitors of Retargeting?
Top alternatives to Retargeting include OptiMonk, known for its website personalization and pop-up features, and Sendlane, which excels in email and SMS marketing automation. RollWorks focuses on B2B lead generation, while Mailchimp offers broader marketing tools for various business sizes. Consider these competitors based on your specific e-commerce needs.
Is Retargeting legit?
Retargeting is generally safe and a legitimate marketing strategy. It uses website visitor data to display personalized ads, aiming to re-engage potential customers and boost sales. However, prioritize user privacy and data security by ensuring the platform complies with relevant regulations and obtains user consent for data collection.
How much does Retargeting cost?
Retargeting pricing is not publicly available. Contact vendor for pricing details. Consider product alternatives if budget is a primary concern for retargeting software.
Is Retargeting customer service good?
Customer reviews on Retargeting's customer service are mixed. While some users praise the supportive and dynamic team, others report slow response times and difficulty resolving technical issues, especially with initial support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.