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OptiMonk

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Company health

Employee growth
4% decrease in the last year
Web traffic
11% increase in the last quarter

Ratings

G2
4.7/5
(155)
Capterra
4.9/5
(22)

OptiMonk description

OptiMonk is a tool designed to help online stores increase sales. It offers various features like creating pop-up messages, personalizing website content, and A/B testing different offers. OptiMonk allows you to tailor messages based on user behavior, location, and browsing history. It aims to convert website visitors into customers by providing targeted offers and recommendations, improving website engagement and sales without relying solely on advertising.


Who is OptiMonk best for

OptiMonk is a conversion optimization platform ideal for e-commerce businesses looking to boost sales. Users praise its user-friendly interface and effective campaign builder, particularly for promoting diverse content and offers. Some users find certain features, like page-specific targeting, challenging to use, and pricing may be a concern for high-traffic websites.

  • Best for small, medium, and enterprise businesses.

  • Ideal for e-commerce, retail, education, hospitality, software, legal, non-profit, government, marketing, and professional services.


OptiMonk features

Type in the name of the feature or in your own words tell us what you need
Supported

OptiMonk creates responsive popups that adapt to different devices.

Supported

OptiMonk supports lightbox, gamified, fullscreen, floating bar, and notification popups.

Supported

OptiMonk adapts website content based on visitor characteristics and behavior.

Supported

OptiMonk offers personalized product recommendations based on customer behavior and preferences.

Supported

OptiMonk offers a drag-and-drop popup builder with various templates and advanced features.

Supported

OptiMonk supports A/B testing for various elements like headlines and CTAs to improve conversion rates.

Supported

OptiMonk allows targeted popups based on segments, behavior, and preferences using various triggers and dynamic text replacement.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Rather positive
+0.33

Ease of Implementation

Neutral
-0.2

OptiMonk reviews

We've summarised 177 OptiMonk reviews (OptiMonk Capterra reviews and OptiMonk G2 reviews) and summarised the main points below.

Pros of OptiMonk
  • Excellent and responsive customer support, praised for helpfulness.
  • User-friendly campaign builder with gamification options.
  • Effective for pushing diverse content and promoting offers.
  • Provides valuable insights into campaign performance.
  • Wide range of templates available for various use cases.
Cons of OptiMonk
  • Difficult to target specific pages, impacting pageview usage.
  • Integration with Emarsys could be improved.
  • Logic for setting up campaigns can be difficult to grasp.
  • Limited control over custom code placement, leading to display issues.
  • Pricing can be high, especially for businesses with high traffic.

OptiMonk pricing

The commentary is based on 9 reviews from OptiMonk Capterra reviews and OptiMonk G2 reviews.

OptiMonk's pricing plans are generally considered fair and offer good value, especially considering the robust features and excellent customer support. While some users find certain plans less suitable for low-conversion businesses, others point to the free version as a valuable starting point. A few users wish for more pricing tiers between existing options.

See the OptiMonk pricing page.

  • OptiMonk has a free plan.

Free

$0

Unlimited campaigns, unlimited users, all features, unbranded, key account manager.

Essential

$228

Unlimited campaigns, unlimited users, all features, unbranded, key account manager.

Growth

$828

Unlimited campaigns, unlimited users, all features, unbranded, key account manager.

Premium

$2,148

Unlimited campaigns, unlimited users, all features, unbranded, key account manager.

Master

Custom

Unlimited campaigns, unlimited users, all features, unbranded, key account manager.


OptiMonk alternatives

  • Logo of POWR
    optimonk vs POWR
    Better for users without coding experience seeking a broader suite of website tools beyond popups. Easy to use with good customer support. More cost-effective if you need multiple website tools. Primarily for small to medium businesses.
    Read more
  • Logo of POPUPSMART
    POPUPSMART
    Has a faster website traffic growth rate and offers a free plan. Excellent customer support and easy-to-use interface are highly praised by users. However, users note occasional bugs and limited A/B testing features. More affordable pricing tiers for lower pageview limits make it a good OptiMonk alternative.
    Read more
  • Logo of Personizely
    Personizely
    Better for gathering customer information and increasing sales with personalized pop-ups, banners, and forms. Known for its easy-to-use interface.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for inbound marketing and offers broader marketing functionalities beyond popups. Has significantly more momentum in terms of growth. A strong HubSpot OptiMonk alternative for businesses focused on comprehensive marketing solutions.
    Read more
  • Logo of Overloop
    Overloop
    Better for outbound sales automation and LinkedIn outreach. Focuses on automating email sequences and other sales tasks.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Better for marketing automation and sales processes. Broader industry applicability. Has more momentum based on employee growth and website traffic. Integrates with more business tools.
    Read more

OptiMonk FAQ

  • What is OptiMonk and what does OptiMonk do?

    OptiMonk is a conversion optimization platform that helps e-commerce businesses increase sales. It uses personalized pop-ups, targeted messaging, and A/B testing to convert website visitors into customers. OptiMonk offers various features such as responsive design, dynamic text replacement, and a user-friendly campaign builder.

  • How does OptiMonk integrate with other tools?

    OptiMonk integrates with various platforms, including Shopify, Magento, BigCommerce, and WordPress. It also connects with email marketing services, CRM systems, and analytics tools to enhance marketing automation and data analysis. This allows for streamlined workflows and improved campaign management.

  • What the main competitors of OptiMonk?

    OptiMonk's main competitors include POWR, Personizely, and HubSpot Marketing Hub. These platforms offer similar features such as website personalization, pop-up creation, and A/B testing, catering to businesses seeking to enhance online sales and conversions. Other alternatives include ActiveCampaign and Mailchimp.

  • Is OptiMonk legit?

    Yes, OptiMonk is a legitimate software solution. It's known for its user-friendly interface and effective tools for creating targeted popups and personalized website content. Reviews highlight excellent customer support and a wide range of templates. Consider OptiMonk safe for boosting online sales.

  • How much does OptiMonk cost?

    OptiMonk offers a Free plan at no cost, along with the Essential plan at $228, Growth at $828, and Premium at $2148. A custom-priced Master plan is also available for power users seeking advanced features. Is OptiMonk worth it? The free version makes it easy to test its value.

  • Is OptiMonk customer service good?

    OptiMonk's customer service is consistently praised in reviews. Users describe the support team as helpful, responsive, and quick to resolve issues. Support agents are lauded for their professionalism and ability to provide clear and easy-to-understand technical explanations, even for beginners.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.