Logo of Recotap

Recotap

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
8% increase in the last year
Web traffic
16% decrease in the last quarter
Financing
October 2018 - $150K

Recotap description

Recotap is an AI-powered marketing platform designed for B2B companies wanting to attract and secure high-value clients. It helps businesses identify key decision-makers within target companies and uses personalized content across various channels like email, social media, and online ads to engage them. Recotap provides data insights on target accounts, tracks campaign performance, and offers analytics to help improve marketing strategies. This makes it ideal for mid-sized businesses looking to improve their targeted marketing and increase sales.


Who is Recotap best for

Recotap is an AI-powered marketing platform for B2B companies seeking to attract high-value clients. It identifies key decision-makers and personalizes content across email, social media, and online ads. Users praise its excellent customer support and effective targeting but note the cumbersome UI/UX and manual database work. Ideal for mid-sized businesses looking to enhance targeted marketing and boost sales.

  • Best fit for mid-sized businesses.

  • Not industry-specific.


Recotap features

Type in the name of the feature or in your own words tell us what you need
Supported

Recotap supports campaign tracking, allowing users to monitor performance and optimize campaigns.

Supported

Recotap supports personalized messaging for targeted communications.

Supported

Recotap allows website personalization based on user data and behavior.

Supported

Recotap uses intent data to identify and prioritize leads based on buying signals.

Supported

Recotap supports account-based marketing by identifying key decision-makers, facilitating personalized outreach, and improving deal closure rates.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Rather positive
+0.5

Recotap reviews

Pros of Recotap
  • Excellent customer support, readily available and responsive.
  • Effective multi-channel targeting and personalization capabilities.
  • User-friendly interface for campaign management (once learned).
  • Comprehensive engagement tracking and scoring.
  • Flexible plans and pricing, suitable for startups and small marketing teams.
Cons of Recotap
  • Adding accounts to audience segments can be time-consuming.
  • Manual work is needed on the database before uploading to the tool.
  • Limited self-service features for tasks like uploading accounts and managing campaigns.
  • Custom reporting requires developer assistance.
  • UI/UX can be cumbersome, especially for contact enrichment and website personalization.

Recotap pricing

The commentary is based on 3 reviews from Recotap G2 reviews.

Recotap is praised for its "pocket-friendly" pricing, making it an affordable ABM solution. Users highlight its cost-effectiveness, especially for first-time ABM implementations, alongside its robust features and excellent support. This combination of affordability and functionality positions Recotap as a valuable tool for businesses looking to streamline their ABM processes.

Users sentiment

Strongly positive
+1

See the Recotap pricing page.


Recotap alternatives

  • Logo of Tofu
    recotap vs Tofu
    Better for larger enterprises. A Tofu alternative, Recotap, is growing faster and has better ratings. Recotap offers more comprehensive features for account-based marketing and real-time analytics.
    Read more
  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for inbound marketing and lead generation. Broader industry applicability. Has more momentum based on employee growth. A popular Recotap alternative and HubSpot competitor.
    Read more
  • Logo of BambooBox
    BambooBox
    Has less momentum and some users report data inaccuracies and slow loading times. A Recotap competitor and alternative for mid-sized B2B companies.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Better for companies of all sizes, not just mid-sized businesses. Broader industry applicability. Offers CRM and sales automation features. Integrates with over 900 business tools. Has more pre-built templates and automation recipes. Recotap alternative; ActiveCampaign competitor.
    Read more
  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Better for businesses focused on email marketing and advertising. Caters to a wider range of industries. Has slower momentum.
    Read more
  • Logo of RedEye
    RedEye
    Better for B2C businesses. Focuses on email and SMS marketing for customer retention. Has slower momentum.
    Read more

Recotap FAQ

  • What is Recotap and what does Recotap do?

    Recotap is an AI-powered marketing platform for B2B companies seeking to attract high-value clients. It identifies key decision-makers, personalizes content across email, social media, and online ads, and provides data insights to improve marketing strategies and sales. It's ideal for mid-sized businesses.

  • How does Recotap integrate with other tools?

    Recotap integrates with various channels like email, social media, and online ads for personalized outreach. It also supports integrations for data enrichment and campaign tracking to improve marketing strategies. More specific integration details are limited.

  • What the main competitors of Recotap?

    Recotap's main competitors include HubSpot Marketing Hub, BambooBox, ActiveCampaign, Contlo, Mailchimp, and RedEye. These alternatives offer similar features like marketing automation, personalized messaging, and campaign tracking, catering to various business sizes and marketing needs.

  • Is Recotap legit?

    Yes, Recotap is a legitimate AI-powered marketing platform. G2 reviews rate it 4.7/5, praising its customer support and effective targeting. Users find the interface user-friendly and appreciate the flexible pricing. For B2B companies seeking improved targeted marketing, Recotap is a safe and helpful choice.

  • How much does Recotap cost?

    Recotap pricing is not publicly available. Contact Recotap directly to get a customized quote for your business needs and see if its product is worth the investment.

  • Is Recotap customer service good?

    Recotap's customer service receives positive feedback. Users highlight the quick responsiveness and helpfulness of the support team, praising their assistance with queries and issue resolution. The team's proactive approach and willingness to offer guidance on campaign optimization are also appreciated.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.