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Rakuten Advertising description
Rakuten Advertising is a global affiliate marketing network that connects businesses (advertisers) with website owners and influencers (publishers) to promote their products and services. Using data and AI-driven technology, they help businesses find suitable partners, manage campaigns, and track performance. Their focus is on driving sales and brand engagement through their large network, industry expertise, and advanced analytics. Rakuten Advertising is ideal for businesses looking to leverage the power of affiliate marketing to reach new customers and increase revenue.
Who is Rakuten Advertising best for
Rakuten Advertising is an affiliate marketing network connecting businesses with publishers to promote products and services. They offer AI-driven insights, a large publisher network, and campaign management tools. Users praise the excellent customer support and user-friendly interface but note some difficulties with feed link monitoring and high commission costs.
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Best fit for small businesses.
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Suitable for various industries.
Rakuten Advertising features
| Supported Rakuten Advertising offers comprehensive reporting and analytics tools, including KPI tracking. |
| Supported Rakuten Advertising leverages AI for enhanced affiliate marketing strategies and decision-making. |
| Supported Rakuten Advertising offers AI-powered tools for recruiting affiliates and onboarding resources. |
| Supported Rakuten Advertising offers a large publisher network, including influencers and content creators. |
| Supported Rakuten Advertising offers tools to create, manage, optimize campaigns, set budgets, target audiences, and track performance. |
| Supported Rakuten Advertising offers partner discovery through its AI-powered Partnership Discovery tool. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Rakuten Advertising reviews
We've summarised 40 Rakuten Advertising reviews (Rakuten Advertising TrustPilot reviews and Rakuten Advertising G2 reviews) and summarised the main points below.
- Excellent customer support and helpful account managers.
- User-friendly dashboard with visual reporting features.
- Progressive AI tools for publisher discovery.
- Wide network of high-level publishers worldwide.
- Seamless technology implementation and integration.
- Difficult to monitor feed links to communicate to affiliates.
- High commission costs for affiliate placements.
- Slow bureaucratic processes.
- Dashboard spend attribution and ROI tracking need improvement.
- Limited insight into affiliate applications, lacking reviews or additional information.
Rakuten Advertising pricing
The commentary is based on 6 reviews from Rakuten Advertising G2 reviews and Rakuten Advertising TrustPilot reviews.
Rakuten Advertising does not publicly disclose pricing information on their website. It is likely that pricing is determined on a custom basis.
Users sentiment
Rakuten Advertising alternatives
WebgainsSimpler affiliate tracking features. Lacks AI-powered partner discovery and sophisticated reporting tools. Has less momentum.Read more
TikTok AdsBetter for reaching younger demographics, particularly Gen Z and millennials. Has significantly more momentum currently. More focused on short-form video and influencer marketing. A Rakuten Advertising competitor and alternative.Read more
Brevo Marketing PlatformBetter for small to medium businesses needing CRM and multi-channel marketing including email, SMS, and WhatsApp. More affordable with a free plan. Offers broader industry applicability.Read more
impact.comBetter for managing various partnership types, including influencers and referrals, beyond traditional affiliates. More suitable for businesses focused on finance, ecommerce, retail, consumer goods, media and entertainment, software, IT, telecommunications, and automotive. Higher rated by users on G2. Provides a more user-friendly interface, in-depth data analysis, and flexible customization options. However, be aware of potential issues with tracking accuracy and customer support responsiveness. Consider impact.com as a Rakuten Advertising alternative.Read more
Google AdsBetter for advertisers focused on diverse channels beyond affiliate marketing. Broader reach across various industries. More established and scalable platform. Negative sentiment around pricing.Read more
AwinBetter fit for small businesses. Has a wider range of industries, including Healthcare, Wellness & Pharma, Finance, Banking & Insurance, and Manufacturing. Awin is growing faster regarding employee growth. Offers a self-managed program with no joining fee. Some users find the platform outdated and difficult to find specific affiliates.Read more
Rakuten Advertising FAQ
What is Rakuten Advertising and what does Rakuten Advertising do?
Rakuten Advertising is an affiliate marketing network connecting businesses with publishers to promote products and services. They leverage data and AI to drive sales and brand engagement through a large network, industry expertise, and advanced analytics. It's ideal for businesses wanting to reach new customers and increase revenue via affiliate marketing.
How does Rakuten Advertising integrate with other tools?
Rakuten Advertising integrates with various tools through its API and pre-built integrations. It connects with platforms for analytics, tag management, and other marketing technologies, enabling streamlined data flow and enhanced campaign management. This allows for cohesive tracking and reporting across different marketing channels.
What the main competitors of Rakuten Advertising?
Rakuten Advertising's top competitors include Awin, impact.com, and Webgains, all offering affiliate marketing solutions. Alternatives like HubSpot Marketing Hub and Mailchimp provide broader marketing tools, while TikTok Ads focuses on social media marketing.
Is Rakuten Advertising legit?
Rakuten Advertising is a legitimate affiliate marketing network. While some users report high commission costs and slow processes, many praise its excellent customer support, user-friendly interface, and AI-powered tools. Consider exploring alternatives if these drawbacks are a concern.
How much does Rakuten Advertising cost?
Rakuten Advertising doesn't publicly disclose its pricing. Contact their sales team to discuss custom pricing based on your specific needs and advertising budget. Consider factors like product pricing and whether the platform is worth the investment for your business.
Is Rakuten Advertising customer service good?
Rakuten Advertising's customer service receives mixed reviews. While many users praise the helpful and knowledgeable account managers and quick response times, some have experienced slow bureaucratic processes. The support team is generally considered a strength, particularly for enterprise-level solutions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.