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Awin description
Awin is a global affiliate marketing platform connecting businesses (advertisers) with individuals or other businesses (publishers) who promote their products or services online. Awin provides tools to track marketing campaign performance, manage relationships with affiliates, and pay commissions. With a large network of advertisers and publishers, Awin facilitates partnerships across various industries and aims to help businesses expand their reach and increase sales.
Who is Awin best for
Awin is an affiliate marketing platform that connects businesses with publishers to promote products and services online. Users praise Awin's wide range of advertisers and publishers, user-friendly interface, and detailed reporting tools. However, some users have noted the platform feels outdated and could benefit from improved search functionality. Awin offers various features including affiliate performance reporting, payout processing, commission management, fraud prevention, and integrations with platforms like Shopify.
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Best fit for small, medium, and enterprise businesses.
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Ideal for businesses in E-commerce, Retail, Healthcare, Wellness & Pharma, Finance, Banking & Insurance, Manufacturing, Hospitality & Tourism, Media & Entertainment, Marketing & Advertising, and Software, IT & Telecommunications.
Awin features
| Supported Awin provides detailed performance reports for each affiliate. |
| Supported Awin consolidates payments to affiliates based on performance and commission structures. |
| Supported Awin offers flexible commission management, including setting and adjusting rates for affiliates. |
| Supported Awin actively implements fraud prevention measures, including daily checks and proactive investigations. |
| Supported Awin offers robust partner performance tracking with detailed insights and accurate attribution. |
| Supported Awin integrates with other platforms through APIs, direct integrations, and pre-built connectors like the Shopify app. |
| Supported Awin tracks clicks, conversions, and sales, enabling performance monitoring for individual affiliates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Awin reviews
We've summarised 233 Awin reviews (Awin TrustPilot reviews, Awin Capterra reviews and Awin G2 reviews) and summarised the main points below.
- Wide range of advertisers and publishers, providing diverse partnership opportunities.
- User-friendly interface for easy navigation and campaign management.
- Comprehensive reporting tools provide valuable insights into campaign performance.
- Dedicated account managers offer personalized support and guidance.
- Reliable tracking system ensures accurate measurement of affiliate marketing efforts.
- The platform feels outdated and clunky, with a need for UI/UX improvements.
- Finding specific affiliates can be challenging due to limited search and filtering functionality.
- Technical support can be inconsistent, with slow response times at times.
- Some users find the commission structure complex and unclear.
- Limited functionality for managing and collaborating with influencers.
Awin pricing
The commentary is based on 14 reviews from Awin G2 reviews.
Awin's pricing is generally considered reasonable, especially for the Awin Access tier. However, some users have noted that costs can increase with different service levels, and others find the platform costly overall, with concerns about a bloated pricing structure. A small upfront fee exists for publishers, refundable upon first cash out.
Users sentiment
Awin alternatives
impact.comBetter for managing all types of partnerships, not just affiliates. A strong Awin alternative for medium and large businesses needing in-depth reporting and flexible customization. Consider impact.com if you prioritize ease of use, but be aware of potential tracking and support issues.Read more
PartnerStackBetter for B2B SaaS companies. Has a larger network of potential partners and focuses on partner recruitment and activation. Grows much faster than Awin.Read more
Amazon AdvertisingBetter for businesses advertising products on Amazon. More focused on paid advertising rather than affiliate marketing partnerships. Offers more robust reporting features, including real-time data and API integration. Stronger customer support.Read more
Rakuten AdvertisingHas a better user experience and AI tools for publisher discovery but suffers from less transparent pricing and slower bureaucratic processes. Awin alternative.Read more
AfluencerBetter suited for influencer marketing campaigns focused on Instagram, TikTok, and YouTube. Free to use.Read more
Awin FAQ
What is Awin and what does Awin do?
Awin is an affiliate marketing platform that connects businesses with publishers to promote products and services online. It provides tools for tracking campaign performance, managing affiliate relationships, processing payouts, and preventing fraud. Awin offers a large network of potential partners across various industries.
How does Awin integrate with other tools?
Awin integrates with other platforms through APIs, direct integrations, and pre-built connectors. A notable example is its Shopify app, streamlining e-commerce affiliate management. This allows for efficient data transfer and campaign management across various tools.
What the main competitors of Awin?
Awin's main competitors include PartnerStack, Webgains, Impact.com, Tracknow, and ZINFI. These platforms offer similar affiliate marketing and partnership management functionalities, catering to businesses seeking to expand their reach and drive sales through strategic collaborations.
Is Awin legit?
Awin is a legitimate affiliate marketing platform. User reviews highlight its wide network and helpful reporting tools. However, some users mention the platform's outdated interface and occasional slow support. Consider exploring alternatives if these are critical factors for you.
How much does Awin cost?
Awin's pricing details are not publicly available. You should contact Awin directly to discuss pricing and determine if the product is worth the investment for your needs.
Is Awin customer service good?
Awin's customer service receives mixed reviews. While many users praise the helpfulness and knowledge of their account managers, others have experienced slow response times and inconsistent support, especially for technical issues. Some users mention difficulty with initial setup and integration.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.